COMEDY CENTRAL FINISHES MARCH AS #1 NON-SPORTS NETWORK ACROSS TOTAL DAY AMONG MILLENNIAL MEN AND SEES 20% RATINGS JUMP AMONG WOMEN 18-49 DURING 1Q 2018
Adult 18-49 Ratings up 4% vs. March 2017 and 7% vs. February 2018
Quarterly Growth among Women 18-49 Bests all Ad-Supported Entertainment Networks, Marking Comedy Central's Largest Gain in over 10 Years
NEW YORK, April 3, 2018 - Comedy Central finishes the month of March on high notes, earning the title of top-rated non-sports ad-supported entertainment network in cable across total day among millennial men (18-34 and 18-24) and one of only two Top 20 entertainment networks in cable to post year-over-year growth among Adults 18-49 (up 4%). The #1 brand in comedy was also up 3% year over year with total viewers, led by a huge 23% ratings increase among women 18-49.
The strong overall March performance helped lead Comedy Central to a 2% gain for 1Q 2018 among Adults 18-49, making it one of the few Top 20 entertainment networks to enjoy gains for the quarter. As with the March month, 1Q 2018 gains in the all-important 18-49 demo were driven by women, which were up 20% year over year, Comedy Central's biggest quarterly increase in the demo in more than a decade (2005) and the largest increase in the demo among ad-supported entertainment networks this quarter.
Overall, Comedy Central's total day share in March rose to its highest level in six months, with an 11% increase vs. March 2017.
March 2018 ratings gains were helped in part by a strong 10th season premiere of Tosh.0, which debuted as the #1 scripted original cable program on Tuesday night with Adults 18-34 and M18-34,** and the #1 original cable comedy on Tuesday night with Adults 18-49, M18-49, Adults 18-34 and M18-34.***
Off linear, the Comedy Central-brand social accounts saw a 3.8 times increase in engagements month over month, a 3.6 times increase in total video views month over month, and a 4.2 times increase in new followers month over month. All Comedy Central-owned accounts (individual series accounts included), had a month-over-month combined 23% increase in engagements, 42% increase in video views, and 33% increase in new followers.
Comedy Central was the #1 Cable Comedy Network in Late Fringe in all of March, according to Nielsen Social, driven by The Daily Show with Trevor Noah, which was March's #1 Social Comedy Program in Late Fringe. The Daily Show was also the month's #2 most engaging show on social media in late night and remains the most followed late night show on Twitter, was the most retweeted late night show in March, and was the #2 most commented late night show on Instagram in March, according to ListenFirst.
Available on-air, online and on-the-go via the Comedy Central App, Comedy Central (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc.
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Source: Nielsen Media Research, L+SD, full Day ad-supported Entertainment networks, excludes sports, news. Ranked on impressions
**Nielsen, L3. (3/27/18). Prime (8p-11p). Excludes repeats and sports.
***Nielsen, L3. (3/27/18). Prime (8p-11p). Excludes repeats, sports, Spanish language channels. Comedy Variety, Situation Comedy, Participation Var (Bcast) and Conversations/Colloquies Program Types only.