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[04/29/18 - 08:35 AM]
Saturday's Broadcast Ratings: NBC, NHL Playoffs Edge Demo Competition
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night (4/28/18):

NBC (1.836 million viewers, #3; adults 18-49: 0.5, #1) edged out a demo victory on Saturday with its coverage of the "NHL Playoffs: Sharks @ Golden Knights" (1.836 million viewers, #5; adults 18-49: 0.5, #2).

CBS (3.448 million viewers, #1; adults 18-49: 0.4, #T2) then was the most-watched network with its mix of "Ransom" (2.561 million viewers, #3; adults 18-49: 0.3, #T5), "48 Hours" (3.410 million viewers, #2; adults 18-49: 0.4, #T3) and another "48 Hours" (4.373 million viewers, #1; adults 18-49: 0.6, #1).

Next up was ABC (2.110 million viewers, #2; adults 18-49: 0.4, #T2) with encores of "American Idol" (2.314 million viewers, #4; adults 18-49: 0.4, #T3) and "Jimmy Kimmel Live!" (1.703 million viewers, #6; adults 18-49: 0.3, #T5).

And finally, FOX (0.835 million viewers, #4; adults 18-49: 0.2, #4) rounded out the night with the primetime portion of "Monster Energy Supercross" (0.835 million viewers, #7; adults 18-49: 0.2, #7).

In late-night metered market ratings (via NBC's press release):

Due to the overrun of the double-overtime Stanley Cup Playoff game, accurate metered-market ratings for last night's "Saturday Night Live" encore are currently unavailable.


Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/29/17):

NBC (2.543 million viewers, #2; adults 18-49: 0.9, #1) was the demo champ on Saturday with its presentation of the "NHL Playoffs: Pittsburgh at Washington" (2.543 million viewers, #4; adults 18-49: 0.9, #1).

The silver then went to CBS (3.633 million viewers, #1; adults 18-49: 0.5, #2) with its mix of "Training Day" (2.658 million viewers, #3; adults 18-49: 0.3, #T5), "48 Hours" (3.849 million viewers, #2; adults 18-49: 0.6, #3) and a second "48 Hours" (4.394 million viewers, #1; adults 18-49: 0.7, #2).

Next up was FOX (0.960 million viewers, #4; adults 18-49: 0.3, #4) with encores of "MasterChef Junior" (0.907 million viewers, #7; adults 18-49: 0.3, #T5) and another "MasterChef Junior" (1.012 million viewers, #6; adults 18-49: 0.3, #T5).

And finally, ABC (2.172 million viewers, #3; adults 18-49: 0.4, #3) rounded out the evening with the feature "Dreamgirls" (2.172 million viewers, #5; adults 18-49: 0.4, #4).

In late-night metered market ratings (via NBC's press release):

· An April 29 encore of "Saturday Night Live," with host Aziz Ansari and musical guest Big Sean, averaged a 2.8 rating, 7 share in households in Nielsen's 56 metered markets and a 1.1/6 in 18-49 in the 25 markets with local people meters.

· Versus what the show averaged last year with April encores, last night's "Saturday Night Live" is up +8% in metered-market households (2.8 vs. 2.6).

· Last night's "Saturday Night Live" encore was the #1 non-sports show of the night on the broadcast networks in 18-49 in the local people meters, outrating every Saturday primetime entertainment telecast on those nets in that key measure.

Source: Nielsen Media Research





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