"Monday Night Football" Helps ESPN Win the Night in Households, Viewers and All Key Male and Adult Demos
Last night's Monday Night Football game (8:15-11:45 p.m. ET) - a Pittsburgh Steelers' 30-27 victory over the Tampa Bay Buccaneers - averaged 12.1 million viewers across ESPN, ESPN2 and ESPN Deportes, according to Nielsen, helping ESPN win the night among all networks, broadcast or cable, in households, viewers and all key male and adult demos (18-34, 18-49, 25-54). Steelers-Buccaneers was also the highest-rated telecast of the night across all broadcast and cable networks among the same key male and adult demos.
· On ESPN, Steelers-Buccaneers averaged a 7.2 US household rating and 12.0 million viewers. The telecast peaked from 9:15-9:30 p.m. ET with an 8.3 US household rating and 13.9 million viewers.
· On ESPN2 and ESPN Deportes, Steelers-Buccaneers averaged an additional 107,000 viewers.
Local markets: In Pittsburgh, the game delivered a 9.1 rating on ESPN and a 31.9 rating on WTAE-ABC, for a combined 41.0 rating in the market. In Tampa Bay-St. Pete, the game delivered a 10.8 rating on ESPN and a 10.2 rating on WMOR-ABC, for a combined 21.0 rating in the market.
The top metered markets (not including those of the competing teams): New Orleans (15.2), Norfolk (13.6), Baltimore (13.5), Cleveland (12.6), Buffalo, Columbus and Richmond-Petersburg (11.4), Washington D.C. (11.2), Dayton (11.1), Kansas City (10.8).
Week 4 on ESPN's MNF: Von Miller and the Denver Broncos host Patrick Mahomes and the Kansas City Chiefs (Oct. 1 at 8:15 p.m. ET).