CBS' SUPER BOWL LIII SEEN BY ADDITIONAL 12 MILLION "OUT OF HOME" VIEWERS
"Out of Home" Viewing Metric Provides a More Comprehensive View of TV Audiences
Viewership for the CBS Television Network's coverage of Super Bowl LIII on Sunday, Feb. 3 (6:32-10:05 PM, ET) featuring the New England Patriots and the Los Angeles Rams has increased by 12 million viewers based on Nielsen's "Out of Home" viewing metric.
Nielsen's "Out of Home" viewing metric provides a more comprehensive view of linear TV viewing habits and a more complete picture of media consumption, by collecting television viewing outside of the viewer's primary home in locations such as other people's homes, bars, restaurants and hotels.
With the Nielsen "Out of Home" viewing audience added, Super Bowl LIII now registers a Total Audience Delivery of 112.7 million viewers, across all platforms including CBS Television Network, CBS Interactive, NFL digital properties, Verizon Media mobile properties and ESPN Deportes television and digital properties.