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[03/12/20 - 08:20 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Leads Disrupted Night
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 19 ad-sustained programs that aired in primetime on the broadcast networks last night (3/11/20):

[EDITOR'S NOTE: President Trump aired a live address at 9p ET; most shows resumed at approximately 9:18p ET.]

FOX (5.450 million viewers, #2; adults 18-49: 1.5, #1) was still the network to beat on Wednesday with its mix of "The Masked Singer" (7.219 million viewers, #1; adults 18-49: 1.9, #1), "FOX News Special/LEGO Masters" (4.169 million viewers, #10; adults 18-49: 1.2, #3) and "LEGO Masters" (3.194 million viewers, #13; adults 18-49: 1.0, #4).

CBS (5.508 million viewers, #1; adults 18-49: 0.9, #2) was the silver draw with its combination of "Survivor: Winners at War" (6.943 million viewers, #2; adults 18-49: 1.3, #2), "CBS News Special/SEAL Team" (5.936 million viewers, #3; adults 18-49: 0.9, #5), "SEAL Team" (4.786 million viewers, #5; adults 18-49: 0.7, #8) and "SWAT" (4.221 million viewers, #8; adults 18-49: 0.6, #T9).

Next up was NBC (4.490 million viewers, #3; adults 18-49: 0.6, #T3) and its encore mix of "Chicago Med" (4.756 million viewers, #6; adults 18-49: 0.6, #T9), "NBC News Special/Chicago Fire" (5.202 million viewers, #4; adults 18-49: 0.8, #T6), "Chicago Fire" (4.200 million viewers, #9; adults 18-49: 0.6, #T9) and "Chicago PD" (4.012 million viewers, #11; adults 18-49: 0.6, #T9).

ABC (2.950 million viewers, #4; adults 18-49: 0.6, #T3) likewise opted for a marathon of "Modern Family" (3.460 million viewers, #12; adults 18-49: 0.6, #T9), another "Modern Family" (2.740 million viewers, #15; adults 18-49: 0.5, #T15), "ABC News Special/Modern Family" (4.273 million viewers, #7; adults 18-49: 0.8, #T6), even more "Modern Family" (2.824 million viewers, #14; adults 18-49: 0.6, #T9), yet another "Modern Family" (2.235 million viewers, #16; adults 18-49: 0.5, #T15) and a final "Modern Family" (2.168 million viewers, #17; adults 18-49: 0.5, #T15).

And finally, new episodes of "Riverdale" (0.703 million viewers, #18; adults 18-49: 0.2, #18) and "Nancy Drew" (0.681 million viewers, #19; adults 18-49: 0.1, #19) on The CW (0.692 million viewers, #5; adults 18-49: 0.2, #5) closed out the night.

Week-to-week changes (adults 18-49):
+20.00% - SWAT
+16.67% - SEAL Team
+5.56% - The Masked Singer
0.00% - LEGO Masters
0.00% - Riverdale
0.00% - Nancy Drew
-7.14% - Survivor: Winners at War

Year-to-year changes (adults 18-49):
+46.15% - The Masked Singer (vs. Empire)
0.00% - SWAT (vs. The World's Best)
0.00% - SEAL Team (vs. The World's Best)
-9.09% - LEGO Masters (vs. Star)
-13.33% - Survivor: Winners at War
-33.33% - Riverdale (vs. All American)
-50.00% - Nancy Drew


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/13/19):

FOX (4.045 million viewers, #3; adults 18-49: 1.2, #1) was the top demo draw on Wednesday thanks to the return of "Empire" (4.412 million viewers, #5; adults 18-49: 1.3, #2) and "Star" (3.678 million viewers, #11; adults 18-49: 1.1, #T4).

CBS (5.001 million viewers, #1; adults 18-49: 0.9, #T2) then was the most-watched broadcaster with a new "Survivor: Edge of Extinction" (7.572 million viewers, #1; adults 18-49: 1.5, #1), the penultimate "The World's Best" (3.941 million viewers, #7; adults 18-49: 0.7, #T8) and the finale to "The World's Best" (3.489 million viewers, #12; adults 18-49: 0.6, #T10).

Next up was ABC (4.028 million viewers, #4; adults 18-49: 0.9, #T2) and originals from "The Goldbergs" (4.808 million viewers, #2; adults 18-49: 1.1, #T4), "Schooled" (3.941 million viewers, #8; adults 18-49: 1.0, #6), "Modern Family" (4.599 million viewers, #4; adults 18-49: 1.2, #3), "Single Parents" (3.354 million viewers, #13; adults 18-49: 0.8, #7) and "Whiskey Cavalier" (3.734 million viewers, #10; adults 18-49: 0.6, #T10).

Meanwhile, NBC (4.235 million viewers, #2; adults 18-49: 0.6, #4) opted for repeats of "Chicago Med" (4.737 million viewers, #3; adults 18-49: 0.7, #T8), "Chicago Fire" (4.151 million viewers, #6; adults 18-49: 0.6, #T10) and "Chicago PD" (3.818 million viewers, #9; adults 18-49: 0.6, #T10).

And finally, The CW (0.833 million viewers, #5; adults 18-49: 0.3, #5) closed the evening with fresh installments of "Riverdale" (1.037 million viewers, #14; adults 18-49: 0.3, #14) and "All American" (0.629 million viewers, #15; adults 18-49: 0.2, #15).

Week-to-week changes (adults 18-49):
+20.00% - The World's Best - 10:00
+16.67% - The World's Best - 9:00
+14.29% - Single Parents (vs. 2/27/19)
+11.11% - Schooled (vs. 2/27/19)
+9.09% - Modern Family (vs. 2/27/19)
0.00% - Survivor: Edge of Extinction
0.00% - The Goldbergs (vs. 2/27/19)
0.00% - Riverdale
0.00% - All American
-8.33% - Star (vs. 12/5/18)
-13.33% - Empire (vs. 12/5/18)
-33.33% - Whiskey Cavalier

Year-to-year changes (adults 18-49):
+62.50% - Empire (vs. The X-Files)
+22.22% - The Goldbergs (vs. Speechless)
+20.00% - Modern Family (vs. Modern Family (Repeat))
+16.67% - The World's Best - 9:00 (vs. NCIS (Repeat))
+11.11% - Schooled (vs. Speechless)
0.00% - All American (vs. Life Sentence)
-11.76% - Survivor: Edge of Extinction
-14.29% - Whiskey Cavalier (vs. Designated Survivor)
-20.00% - Single Parents (vs. American Housewife)
-25.00% - Riverdale
-31.25% - Star (vs. 9-1-1)
-33.33% - The World's Best - 10:00 (vs. Criminal Minds)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.7/5; "Late Show with Stephen Colbert," 2.6/7; and ABC's "Jimmy Kimmel Live," 1.7/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.4/3; "Late Show," 0.4/3; and "Jimmy Kimmel Live," 0.5/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households; CBS's "Late Late Show," 1.0/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/3 in 18-49; "Late Late Show," 0.2/2.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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