or


[04/20/20 - 01:40 PM]
"The Last Dance" Series Premiere Episodes Are the Most-Viewed ESPN Documentary Content Ever, Averaging 6.1 Million Viewers
ESPN spins the numbers for Sunday, April 19.

[via press release from ESPN]

"The Last Dance" Series Premiere Episodes are the Most-Viewed ESPN Documentary Content Ever, Averaging 6.1 Million Viewers

Most-watched telecast among adults 18-34 and 18-49 across broadcast and cable networks since sports halted

Episode 1 averaged 6.3 million viewers and Episode 2 averaged 5.8 million viewers across ESPN & ESPN2

Fans missing sports tuned to ESPN and ESPN2 in droves to watch the first two episodes of "The Last Dance," the 10-part documentary series about Michael Jordan and the Chicago Bulls' quest to win a sixth NBA title in eight years. "The Last Dance" averaged 6.1 million viewers for episodes 1 and 2 across ESPN & ESPN2 from 9-11 p.m. ET. Of those 6.1 million, 3.5 million were in the 18-49 demo. Episode 1 (9-10 p.m.) averaged 6.3 million viewers and episode 2 (10-11 p.m.) averaged 5.8 million viewers. In addition to viewership, "The Last Dance" dominated the conversation on social media.

On ESPN alone, the two hours averaged 5.3 million viewers, with episode 1 delivering 5.7 million viewers and episode 2 delivering 5 million.

The premiere episodes rank as the two most-viewed original content broadcasts on ESPN Networks since 2004, surpassing the 2012 film "You Don't Know Bo" (3.6 million). It is also the most-viewed telecast on ESPN since the CFP National Championship Game. Additionally, "The Last Dance" ranks as the most-watched telecast among adults 18-34 and 18-49 since sports halted across broadcast and cable networks.

The top 5 metered markets ESPN and ESPN2 included: Chicago (12.1 rating), Raleigh-Durham (6.5 rating), Norfolk (4.9 rating), Charlotte (4.7 rating), Greensboro (4.7 rating).

The West Coast Prime re-airs at 12am ET averaged an additional 794,000 viewers, of which 414,000 were in the 18-49 demo. Episode 1 averaged 903,000 viewers and episode 2 averaged 685,000 viewers.

"The Last Dance" dominated the cultural conversation:

The Last Dance premiere dominated cultural conversation and interest as the #1 trending topic yesterday on Twitter and at one point, 25 of the 30 trending topics were all related to the show. It was also the top Google Search Trend in the US on Sunday.

On Facebook, Instagram, and Twitter, "Last Dance" posts from ESPN accounted for a combined 9 million engagements. Two pre- and two post-digital live shows combined for 3.5M viewers and 2.6M minutes.





  [april 2020]  
S
M
T
W
T
F
S
   


· LAST DANCE, THE (ESPN)





most recent ratings | view all posts
[07/10/20 - 09:34 AM]
Hallmark Channel's "Good Witch" Season Six L+3 Ratings Highlights
Hallmark Channel further spins the numbers for the season to date.

[07/10/20 - 08:11 AM]
Thursday's Broadcast Ratings: Originals Pave the Way to Victory for ABC
The Alphabet's trio takes home the top spots last night.

[07/09/20 - 08:13 AM]
Wednesday's Broadcast Ratings: "Tough as Nails" Opens on Top for CBS
The newcomer leads the night in both total viewers and adults 18-49.

[07/08/20 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC Repeats Hold Onto Demo Crown
The network once again takes home the adults 18-49 honors while CBS is the most-watched broadcaster.

[07/07/20 - 08:13 AM]
Monday's Broadcast Ratings: NBC Stays on Top with "The Titan Games"
The network leads the night in both total viewers and adults 18-49.

[07/06/20 - 08:27 AM]
Sunday's Broadcast Ratings: NASCAR Leads Demo Race for NBC
The network takes home the adults 18-49 crown while CBS is the most-watched broadcaster overall.

[07/05/20 - 08:18 AM]
Saturday's Broadcast Ratings: NBC Tops Holiday with "Macy's 4th of July Fireworks Spectacular"
The network's annual telecast leads the evening in all categories.

[07/04/20 - 08:47 AM]
Friday's Broadcast Ratings: ABC, FOX & NBC Split Demo Crown
Meanwhile, CBS is the most-watched network last night.

[07/03/20 - 08:11 AM]
Thursday's Broadcast Ratings: Repeats Put ABC, CBS on Top
The Eye wins the night in total viewers while both networks share the adults 18-49 crown.

[07/02/20 - 08:38 AM]
Wednesday's Broadcast Ratings: NBC Repeats Top Viewers; Share Demo Crown
CBS and FOX split the adults 18-49 honors with the network last night.

[07/01/20 - 08:30 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Once Again Puts NBC on Top
The network coasts to another victory in total viewers and adults 18-49.

[06/30/20 - 08:15 AM]
Monday's Broadcast Ratings: "The Wall" Tops Viewers, Demos for NBC
The Peacock network's originals hold off the competition last night.

[06/29/20 - 02:57 PM]
"Greenleaf" Fifth and Final Season Premiere on OWN Delivers 1.9 Million Viewers and Ranks as #1 Cable Telecast for Women 25-54
OWN further spins the numbers for Tuesday, June 23.

[06/29/20 - 08:12 AM]
Sunday's Broadcast Ratings: ABC Stays on Top with Originals
"Celebrity Family Feud" helps the Alphabet lead the night in both total viewers and adults 18-49.

[06/28/20 - 09:32 AM]
Saturday's Broadcast Ratings: ABC Tops Modest Night in Demos
A repeat of "Shark Tank" leads the night in adults 18-49 while a second run "48 Hours" on CBS is the most-watched program overall.