or


[05/04/20 - 02:00 PM]
"The Last Dance" Continues Impressive Run, Averages 5.8 Million Viewers Across First 6 Episode Premieres
ESPN spins the numbers for Sunday, May 3.

[via press release from ESPN]

"The Last Dance" Continues Impressive Run, Averages 5.8 Million Viewers Across First 6 Episode Premieres

Episodes 5 and 6 Average 5.5 Million Viewers

"The Last Dance" continues to reach massive audiences, averaging 5.8 million viewers across premieres of its first six episodes, which is 62% more viewers than the next-closest documentary debut on ESPN ("You Don't Know Bo" in 2012). On Sunday, May 3rd, Episodes 5 and 6 averaged 5.5 million viewers across ESPN & ESPN2 from 9-11 p.m. ET, with episode 5 (9-10 p.m.) averaging 5.8 million viewers and episode 6 (10-11 p.m.) averaging 5.2 million viewers, based on initial Nielsen reporting.

As part of its overall audience, the documentary continues to be consumed by the 18-49 demo in a significant manner. Among adults 18-49, episodes 5 and 6 averaged 2.9 million viewers, with episode 5 averaging 3.1 million viewers and episode 6 averaging 2.8 million viewers.

The audiences for the premieres only tell part of the story; a larger overall audience continues to consume the documentary through re-airs and on-demand viewing. After a record-setting initial audience, including all viewing, Episodes 1 and 2 now have an average minute audience of 13 million and 13.1 million, respectively, figures which represent more than a 100% increase from initial Nielsen reporting. In less than one week, Episodes 3 and 4 have seen their audiences increase by 84% and 94%, respectively, from initial Nielsen reporting, now coming in at 11.3 million (Episode 3) and 10.9 million (Episode 4) viewers, both of which are higher figures than Episodes 1 and 2 reported a week after their initial airings. Additional reporting for episodes 5 and 6 will be available this week.

The top five metered markets for episodes 5 and 6 included: Chicago (11.4 rating), Greensboro (5.7), Raleigh-Durham (5.5 rating), Charlotte (4.7 rating) and San Diego (4.5 rating). As a result of content featuring the New York Knicks, Madison Square Garden and Kobe Bryant, the New York (+11%) and LA (+12%) markets were both up double digits compared to episodes 1 through 4.

"The Last Dance" on social:

"The Last Dance" was the #1 most social Primetime program on all of television for the week with 3.9M interactions across Twitter, Instagram and Facebook. Episodes 5 and 6 also drove more social video views than the prior four episodes in the linear window, with 8 million total views, per Nielson Social Intelligence.





  [may 2020]  
S
M
T
W
T
F
S
     


· LAST DANCE, THE (ESPN)





most recent ratings | view all posts
[05/26/20 - 08:11 AM]
Monday's Broadcast Ratings: "The Titan Games" Returns on Top for NBC
The network takes home the adults 18-49 crown while ABC edges out the race among total viewers.

[05/25/20 - 11:08 AM]
Sunday's Broadcast Ratings: FOX Tops Competition with NASCAR
The network's primetime coverage leads the evening in both total viewers and adults 18-49.

[05/24/20 - 08:15 AM]
Saturday's Broadcast Ratings: NBC Tops Demos, CBS Leads Viewers
Said victories come on an all-repeat night for the broadcast networks.

[05/23/20 - 09:20 AM]
Friday's Broadcast Ratings: FOX, "WWE SmackDown" Top Demos
The network leads the repeat heavy night among adults 18-49 while CBS is the most-watched broadcaster.

[05/22/20 - 12:18 PM]
37.6 Million Families Met "The Willoughbys" Over the Last 4 Weeks
Netflix releases another audience figure, this time for the animated film.

[05/22/20 - 08:13 AM]
Thursday's Broadcast Ratings: ABC Tops Charts with "Holey Moley," "Who Wants to Be a Millionaire?"
The Alphabet holds off the competition in both total viewers and adults 18-49.

[05/21/20 - 01:34 PM]
ESPN Sees "The Last Dance" Audience Skyrocket with Time-Shifted/On-Demand Viewing; Now Averaging More than 12.8 Million Viewers per Episode, Up 128% from Premieres
ESPN further spins the numbers for the series to date.

[05/21/20 - 10:15 AM]
FOX to Mark First Full Season Victory in Eight Years
FOX further spins the numbers for the season to date.

[05/21/20 - 08:05 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Wraps Season on Top
FOX cruises to victory in both total viewers and adults 18-49 last night.

[05/20/20 - 09:30 AM]
"The Late Show with Stephen Colbert" Takes Fourth-Straight Late Night Ratings Crown
CBS further spins the late-night numbers for the season to date.

[05/20/20 - 08:31 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Unprecedented Ninth Consecutive Year
NBC further spins the numbers for the season to date.

[05/20/20 - 08:09 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Finale Hold Off Competition
The network takes home top honors among total viewers and adults 18-49.

[05/19/20 - 01:43 PM]
"48 Hours" Finishes the 2019-2020 Broadcast Television Season as Saturday's #1 Non-Sports Primetime Program with Viewers
CBS further spins the numbers for the season to date.

[05/19/20 - 11:30 AM]
"60 Minutes" Finishes Season with Back-to-Back Wins as the Weekly #1 Primetime Program
CBS further spins the numbers for the season to date.

[05/19/20 - 08:12 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "The Voice"
The network leads the night in both total viewers and adults 18-49.