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[11/09/20 - 04:09 AM]
Saturday's Broadcast Ratings: NBC Gets Boost from Notre Dame Victory
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (11/7/20):

[Note: Fast affiliate ratings are inaccurate for live events.]

NBC (8.429 million viewers, #1; adults 18-49: 2.1, #1) overshadowed the competition on Saturday with its coverage of "College Football: Clemson at Notre Dame" (7.710 million viewers, #2; adults 18-49: 1.8, #2) followed by an "NBC News Special" (5.276 million viewers, #3; adults 18-49: 1.3, #3) and the primetime conclusion of "College Football: Clemson at Notre Dame" (9.397 million viewers, #1; adults 18-49: 2.4, #1).

CBS (3.497 million viewers, #2; adults 18-49: 0.6, #2) was a distant second with its presentation of a "CBS News Special" (3.927 million viewers, #4; adults 18-49: 0.7, #4) and a new "48 Hours" (2.638 million viewers, #6; adults 18-49: 0.3, #T6).

Next up was ABC (1.884 million viewers, #3; adults 18-49: 0.4, #3) and its "ABC News Special" (3.306 million viewers, #5; adults 18-49: 0.6, #5) alongside "Saturday Night Football" (1.172 million viewers, #8; adults 18-49: 0.3, #T6).

And finally, FOX (1.045 million viewers, #4; adults 18-49: 0.3, #4) closed out the night with "FOX News Special" (1.215 million viewers, #7; adults 18-49: 0.3, #T6) and "FOX PBC Fight Night" (0.875 million viewers, #9; adults 18-49: 0.2, #9).

In late-night metered market ratings (via NBC's press release):

· The Nov. 7 edition of "Saturday Night Live" with host Dave Chappelle and musical guest Foo Fighters, has averaged a 2.62 rating in "live plus same day" adult 18-49 rating and 9.064 viewers overall, according to official national ratings from Nielsen Media Research.

· That makes it television's #1 highest rated entertainment telecast in 18-49 since ABC's "Academy Awards" on Feb. 9 (5.33 in 18-49). In total viewers, this is television's #1 most-watched entertainment program since the season premiere of "America's Got Talent" on May 26 (9.877 million) (excludes newsmagazines and live news and sports).

· The Nov. 7 "SNL" is also television's #1 highest-rated comedy telecast in 18-49 since the "Big Bang Theory" series finale on May 16, 2019 (3.23).

· This is the highest "SNL" 18-49 rating in three-and-a-half years, since May 13, 2017 (with host Melissa McCarthy & musical guest Haim, 2.74). Excluding the historic Dec. 21, 2019 telecast hosted by Eddie Murphy with musical guest Lizzo (9.981 million), it's the most-watched "SNL" since that same May 13, 2017 telecast (10.382 million).

· In total viewers, the 9.064 million is up +4% versus the post-election telecast of four years ago (also hosted by Dave Chappelle) (9.064 million vs. 8.691 million). That 2016 telecast earned a 3.15 in adults 18-49.

· The 2.62 rating in 18-49 doubles "SNL's" November average from last season (2.62 vs. 1.28, +105%). In total viewers, the increase is +3.031 million viewers or +50% (9.064 million vs. 6.033 million).


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/9/19):

FOX (3.117 million viewers, #1; adults 18-49: 0.9, #1) pulled into the top spot on Saturday with its coverage of "CFB on FOX" (3.117 million viewers, #3; adults 18-49: 0.9, #1).

Second place then went to ABC (2.515 million viewers, #3; adults 18-49: 0.6, #2) with weekly "Saturday Night College Football" (2.515 million viewers, #6; adults 18-49: 0.6, #T3).

Next up was CBS (2.977 million viewers, #2; adults 18-49: 0.5, #3) and its mix of "Mom" (3.696 million viewers, #1; adults 18-49: 0.8, #2), "Carol's Second Act" (2.832 million viewers, #5; adults 18-49: 0.6, #T3), "All Rise" (2.272 million viewers, #8; adults 18-49: 0.4, #T6) and a new "48 Hours" (3.395 million viewers, #2; adults 18-49: 0.5, #5).

And finally, NBC (2.387 million viewers, #4; adults 18-49: 0.4, #4) closed out the night with "The Voice" (1.741 million viewers, #9; adults 18-49: 0.3, #9), "Dateline Saturday Night Mystery" (3.071 million viewers, #4; adults 18-49: 0.4, #T6) and "SNL Vintage" (2.349 million viewers, #7; adults 18-49: 0.4, #T6).

In late-night metered market ratings (via NBC's press release):

· A Nov. 9 encore edition of "Saturday Night Live," hosted by Phoebe Waller-Bridge and featuring musical guest Taylor Swift, has averaged a 2.8 rating in "live plus same day" household results from 44 local markets metered by Nielsen Media Research and a 1.0 rating in adults 18-49 in the 25 markets with local people meters.

· Versus primetime programming on the Big 4 networks Saturday night, the "SNL" rebroadcast is the #1 show of the night in metered-market households and in 18-49 in the local people meters.

· Note that current metered-market results are not compatible with data issued before Oct. 12 due to changes in Nielsen methodology. This is the top-rated "SNL" encore among two rebroadcasts since the change in methodology.

Source: Nielsen Media Research





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