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[01/11/21 - 08:01 AM]
Sunday's Broadcast Ratings: NBC Surges with NFL Playoffs
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 18 ad-sustained programs that aired in primetime on the broadcast networks last night (1/10/21):

[Note: Fast affiliate ratings are inaccurate for live sports.]

NBC (17.336 million viewers, #1; adults 18-49: 5.0, #1) surged to the top spot on Sunday with its mix of "Mr. Mayor" (6.086 million viewers, #5; adults 18-49: 1.5, #5), "Football Night in America" (7.791 million viewers, #4; adults 18-49: 2.0, #3) and "NFL Playoff Game: Cleveland at Pittsburgh" (20.801 million viewers, #2; adults 18-49: 6.0, #T1).

CBS (11.977 million viewers, #2; adults 18-49: 2.3, #2) took home the silver with a full hour of "NFL Overrun" (25.180 million viewers, #1; adults 18-49: 6.0, #T1) followed by originals from "60 Minutes" (13.048 million viewers, #3; adults 18-49: 1.9, #4), "NCIS: Los Angeles" (5.578 million viewers, #6; adults 18-49: 0.7, #T6) and "NCIS: New Orleans" (4.102 million viewers, #8; adults 18-49: 0.5, #T9).

Next up was ABC (3.552 million viewers, #3; adults 18-49: 0.5, #3) and its lineup of "America's Funniest Home Videos" (5.068 million viewers, #7; adults 18-49: 0.7, #T6), a repeat "Celebrity Wheel of Fortune" (3.150 million viewers, #9; adults 18-49: 0.6, #8), "Who Wants to Be a Millionaire" (2.976 million viewers, #11; adults 18-49: 0.5, #T9) and "The Rookie" (3.015 million viewers, #10; adults 18-49: 0.4, #T11).

Meanwhile, FOX (0.773 million viewers, #4; adults 18-49: 0.3, #4) offered up its second run lineup of "The Simpsons" (0.651 million viewers, #16; adults 18-49: 0.2, #17), "Bob's Burgers" (0.617 million viewers, #17; adults 18-49: 0.3, #T13), another "The Simpsons" (0.921 million viewers, #12; adults 18-49: 0.4, #T11), "Family Guy" (0.865 million viewers, #13; adults 18-49: 0.3, #T13), another "Bob's Burgers" (0.771 million viewers, #15; adults 18-49: 0.3, #T13) and another "Family Guy" (0.814 million viewers, #14; adults 18-49: 0.3, #T13).

And finally, The CW (0.261 million viewers, #5; adults 18-49: 0.0, #5) closed out the night with "Critics Choice Super Awards" (0.261 million viewers, #18; adults 18-49: 0.0, #18).

Week-to-week changes (adults 18-49):
+25.00% - Who Wants to Be a Millionaire
+18.75% - 60 Minutes
+16.67% - NCIS: Los Angeles
+16.67% - America's Funniest Home Videos
0.00% - NCIS: New Orleans
-20.00% - The Rookie

Year-to-year changes (adults 18-49):
+137.50% - 60 Minutes (vs. God Friended Me)
0.00% - Who Wants to Be a Millionaire (vs. Shark Tank)
0.00% - America's Funniest Home Videos
0.00% - NCIS: New Orleans (vs. FBI: Most Wanted (Repeat))
-12.50% - NCIS: Los Angeles
-20.00% - The Rookie (vs. Shark Tank (Repeat))

Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/12/20):

[Note: Fast affiliate ratings are inaccurate for live events.]

FOX (29.928 million viewers, #1; adults 18-49: 8.6, #1) surged to the top spot on Sunday with its coverage of the "NFC Divisional Game: Seahawks at Packers" (31.048 million viewers, #1; adults 18-49: 8.9, #1) followed by a special "Bob's Burgers" (29.042 million viewers, #2; adults 18-49: 8.4, #2) and the season finale of "Bless the Harts" (26.330 million viewers, #3; adults 18-49: 7.7, #3).

Second place then went to CBS (6.696 million viewers, #2; adults 18-49: 0.9, #2) with its mix of "60 Minutes" (10.110 million viewers, #4; adults 18-49: 1.5, #4), "God Friended Me" (6.174 million viewers, #6; adults 18-49: 0.8, #T5), "NCIS: Los Angeles" (6.298 million viewers, #5; adults 18-49: 0.8, #T5) and a repeat "FBI: Most Wanted" (4.200 million viewers, #8; adults 18-49: 0.5, #T8).

Next up was ABC (3.153 million viewers, #3; adults 18-49: 0.6, #3) and its lineup of "America's Funniest Home Videos" (4.324 million viewers, #7; adults 18-49: 0.7, #7), "Kids Say the Darndest Things" (2.881 million viewers, #9; adults 18-49: 0.5, #T8), "Shark Tank" (2.778 million viewers, #10; adults 18-49: 0.5, #T8) and a repeat of "Shark Tank" (2.628 million viewers, #11; adults 18-49: 0.5, #T8).

Meanwhile, NBC (2.137 million viewers, #4; adults 18-49: 0.4, #4) opted for repeats of "America's Got Talent: The Champions" (2.134 million viewers, #13; adults 18-49: 0.4, #T13), "Ellen's Game of Games" (1.913 million viewers, #14; adults 18-49: 0.4, #T13) and another "Ellen's Game of Games" (2.369 million viewers, #12; adults 18-49: 0.5, #T8).

And finally, The CW (1.191 million viewers, #5; adults 18-49: 0.2, #5) wrapped the evening with "The 25th Annual Critics' Choice Awards" (1.191 million viewers, #15; adults 18-49: 0.2, #15).

Week-to-week changes (adults 18-49):
+833.33% - Bob's Burgers (vs. 12/15/19)
+670.00% - Bless the Harts (vs. 12/15/19)
+150.00% - 60 Minutes
+100.00% - God Friended Me
+60.00% - NCIS: Los Angeles
0.00% - America's Funniest Home Videos
0.00% - Kids Say the Darndest Things
-16.67% - Shark Tank

Year-to-year changes (adults 18-49):
+114.29% - 60 Minutes
-11.11% - God Friended Me
-11.11% - NCIS: Los Angeles
-12.50% - America's Funniest Home Videos (vs. America's Funniest Home Videos (Repeat))
-33.33% - The 25th Annual Critics' Choice Awards
-54.55% - Shark Tank
-61.54% - Kids Say the Darndest Things (vs. America's Funniest Home Videos)

Source: Nielsen Media Research




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