CBS SPORTS' PRESENTATION OF ALABAMA-FLORIDA DELIVERS MASSIVE VIEWERSHIP
Most-Watched "SEC on CBS" Opener in Eight Years, Averaging 7.863 Million Viewers (Up +76% vs. Last Year)
Most-Watched Television Program of Day on Any Network
CBS Sports' college football Saturday showcase at 3:30 PM, ET between #1 Alabama and #11 Florida on Sept. 18 delivered the most-watched SEC ON CBS season opener since 2013 (13.586 million, Alabama-Texas A&M, 9/14/13).
CBS Sports' coverage of Alabama's 31-29 victory averaged 7.863 million viewers, up +76% vs. last year's comparable game (4.464 million, Mississippi State-LSU, 9/26/20) and scored as the most-watched television program of the day on any network.
The game peaked with 11.587 million viewers from 6:45 to 7:00 PM, ET.
Paramount+ scored triple-digit year-over-year growth in minutes streamed while registering double-digit growth in unique devices and streams from last year.