or


[02/05/22 - 03:13 PM]
NBC Olympics' Friday Coverage, Featuring First-Ever Full Day Presentation of Winter Games Opening Ceremony, Averages Nearly 16 Million Viewers
The numbers indicate that Friday's full-day Opening Ceremony coverage will average nearly 14 million TV-only viewers (14.4 million TAD) - ranking with NBC's Tokyo Olympics Opening Ceremony in July and NBC's Macy's Thanksgiving Day Parade as the most-watched entertainment shows on any network since last March.
[via press release from NBC Sports]

NBC OLYMPICS' FRIDAY COVERAGE, FEATURING FIRST-EVER FULL DAY PRESENTATION OF WINTER GAMES OPENING CEREMONY, AVERAGES NEARLY 16 MILLION VIEWERS

Beijing Olympics Opening Ceremony Joins NBC's Tokyo Olympics Opening Ceremony and Macy's Thanksgiving Day Parade as Most-Watched Entertainment Shows on Any Network since March 2021

Streaming of Friday's Coverage (Led by Peacock Weekday-Record Audience) Totaled 190 Million Minutes - BEST EVER for Any Olympics Opening Ceremony Day AND Topping Combined Total of All Prior Winter Games Opening Ceremony Days

New iSpot Metrics Show Continued Olympic Dominance for Advertisers

STAMFORD, Conn. - Feb. 5, 2022 - Highlighted by NBC's first-ever full day Winter Games Opening Ceremony presentation, Friday's Beijing Olympics on NBC, USA Network, Peacock and other streaming platforms averaged a Total Audience Delivery (TAD) of nearly 16 million viewers, according to preliminary data.

The numbers indicate that Friday's full-day Opening Ceremony coverage will average nearly 14 million TV-only viewers (14.4 million TAD) - ranking with NBC's Tokyo Olympics Opening Ceremony in July and NBC's Macy's Thanksgiving Day Parade as the most-watched entertainment shows on any network since last March.

"Led by extensive multiplatform coverage of the compelling Opening Ceremony, and by Nathan Chen's spectacular performance on Thursday night, we are off to a strong start that is in line with the expectations of our advertising partners," said NBC Sports Chairman Pete Bevacqua. "We look forward to continuing our momentum with the competition tonight and in the weeks ahead."

Led by Peacock's best-ever weekday viewership, total digital usage of Friday's coverage amassed 190 million minutes - marking the largest digital consumption ever for an Opening Ceremony day for a Summer or Winter Games. In addition, 190 million minutes tops the combined total of all prior Winter Games Opening Ceremony days (125 million minutes for 2010, 2014 and 2018 Olympics).

Across its primetime Opening Ceremony coverage, NBCU ran a 42% lower ad load then the other broadcast networks, which delivered on average 17% higher impressions per ad unit, according to iSpot.

Total Audience Delivery is based upon live-plus-same day figures from Nielsen and digital data from Adobe Analytics. Official viewership will be available on Monday.

ABOUT NBC OLYMPICS

NBCUniversal will provide coverage of the 2022 Olympic Winter Games from Feb. 2-20. The Opening Ceremony will be presented on Friday, Feb. 4, live in the morning and again in primetime on NBC and Peacock. Similar to recent Winter Games, NBC's primetime Olympic coverage begins the night before the Opening Ceremony on Thursday, Feb. 3. Coverage begins on Wednesday, Feb. 2, on USA Network and Peacock. NBCUniversal is presenting its 18th Olympic Games, 12th consecutive overall, and sixth straight Winter Games, all the most by any U.S. media company.

--NBC OLYMPICS-





  [february 2022]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[08/26/25 - 12:01 PM]
Netflix Top 10 Week of August 18: "KPop Demon Hunters" Reigns as Netflix's Most Popular Film, Claims No. 1 in Top 10
"Wednesday" stayed on top of the English TV list for a third week with Wednesday Season 2, Part 1 claiming another 13.4 million views.
[08/26/25 - 08:24 AM]
"Sunday Night Baseball Presented by Capital One": Boston Red Sox vs. New York Yankees Draws ESPN's Second-Largest Audience of MLB Season: 2,572,000 Viewers
The game peaked with 2,889,000 viewers at 8:15 p.m. ET, according to Nielsen.

[08/20/25 - 11:07 AM]
Alicia Silverstone-Led Crime Drama "Irish Blood" Is the Biggest New Series Premiere in Acorn TV History
The August 11 premiere also drove the biggest day of subscriber sign-ups on Acorn TV's direct-to-consumer platforms in nearly two years.
[08/19/25 - 04:03 PM]
FX's "Alien: Earth" Premiere Episode Launches with 9.2 Million Views Globally After Six Days of Streaming
Future episodes of the eight-episode season will premiere each following Tuesday on Hulu beginning at 8 p.m. ET and on FX at 8 p.m. ET/PT.
[08/19/25 - 12:01 PM]
Netflix Top 10 Week of August 11: "Wednesday" Charms at No. 1 For Another Top 10 Week
"Fit for TV: The Reality of the Biggest Loser," a three-part documentary exploring the reality show's biggest scandals, debuted at No. 2 in English TV with 7.5 million views.
[08/19/25 - 10:13 AM]
NBC Sports Delivers Most-Watched Premier League Opening Weekend in U.S., Headlined by Record-Setting Manchester United-Arsenal Match on NBC & Peacock
The Manchester United-Arsenal match on NBC, Peacock, and NBC Sports Digital platforms on Sunday, featuring 2024-25 PL runner-up Arsenal earning a 1-0 victory, averaged 2.0 million viewers.
[08/19/25 - 09:03 AM]
FOX Sports Delivers Network's Most-Watched NFL Preseason Game Since 2021
This past Sunday, 5.1 million viewers tuned in to FOX's preseason coverage of the Chicago Bears 38-0 victory over the Buffalo Bills.
[08/14/25 - 01:33 PM]
With 5 Million Cross-Platform U.S. Viewers in Its First Three Days, Sunday's Season Finale Episode of "The Gilded Age" Is the Fifth Consecutive Episode to Clinch a Series High
This season is well on track to become the most watched of the series.
[08/12/25 - 12:01 PM]
Netflix Top 10 Week of August 4: "Wednesday" Wins the Week - Season 2 Snaps Its Way to No. 1 in Top 10
Like the view from the top of El Capitan, "Untamed" held its place among the metaphorical clouds of the English TV List, now in the No. 3 spot with 7.2 million views.

[08/12/25 - 07:44 AM]
August 10 Edition of ESPN "Sunday Night Baseball Presented by Capital One" Draws Nearly Two Million Viewers for Chicago Cubs vs. St. Louis Cardinals Game
The audience peaked with 2,115,000 viewers at 9:15 p.m. ET.
[08/08/25 - 09:10 AM]
"Live with Kelly and Mark" Notches Summertime Win with Best Total Viewer Audience in Over Three Months
In addition, the show earned its best rating among Households in nine weeks and its best numbers among both Women 18-49 and Women 25-54 in five weeks.
[08/05/25 - 12:01 PM]
Netflix Top 10 Week of July 28: "Happy Gilmore 2" Continues to Swing Big at No. 1 in This Week's Top 10
The Yosemite National Park-set thriller "Untamed" maintained the No. 1 spot on the English TV List for a third week with another 12.2 million views added to its accumulated 59.6 million total.
[08/05/25 - 11:01 AM]
ESPN's "Sunday Night Baseball" Featuring the Detroit Tigers vs. Philadelphia Phillies Averaged 2 Million Viewers - Up 72% from Last Year's Comparable Game
"Sunday Night Baseball" is averaging 1,680,000 million viewers, up seven percent from last year.

[08/05/25 - 10:27 AM]
ABC Airs One of Its Most-Watched WNBA Games This Season
The Indiana Fever's win over the Seattle Storm averaged 1.6 million viewers, peaking with 2.0 million.
[08/01/25 - 01:56 PM]
Matt Damon and Ken Jennings' Million Dollar Win Scores Big in Ratings for "Who Wants to Be a Millionaire"
The series owns ABC's top two entertainment telecasts in Total Viewers summer to date with its week 2 episode (4.46 million) and season premiere (4.24 million).