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[02/11/22 - 08:51 AM]
"Single Black Female" Scores for Lifetime with Over 5.1 Million Total Viewers Across Linear and on Digital Platforms
The movie ranked as TV's top entertainment telecast across all key demos on premiere night.

[via press release from Lifetime]

"SINGLE BLACK FEMALE" SCORES FOR LIFETIME WITH OVER 5.1 MILLION TOTAL VIEWERS ACROSS LINEAR AND ON DIGITAL PLATFORMS

FILM WAS TV'S #1 ENTERTAINMENT TELECAST ACROSS ALL KEY DEMOS AND STANDS AS THE #1 ORIGINAL MOVIE OF 2022

MOVIE WAS TOP SOCIAL TREND ACROSS ALL TV ON ITS PREMIERE NIGHT

LOS ANGLES, CA (February 11, 2022) - The original movie premiere of Single Black Female did "crazy good" for Lifetime, luring in 1.8 million total viewers for Live +3. The movie ranked as TV's top entertainment telecast across all key demos on premiere night and marks Lifetime's best movie premiere since last year's Wendy Williams: The Movie debut, garnering 730K A25-54, 551K W25-54, 598K A18-49 and 447K W18-49 in Live +3.

The movie also accrued 116k video starts across Lifetime's Everywhere On-Domain platforms. With all the telecasts on linear and video starts on digital, the movie was seen by over 5.1 million total viewers.

On social media, #SingleBlackFemale ranked as the #1 most socially buzzed about program compared on broadcast and cable television on during its February 5 premiere night (excluding sports and news). The program also garnered 134K interactions and is Lifetime's #1 most socially buzzed about feature film since Wendy Williams: The Movie.

Reeling from the death of her beloved father and a difficult breakup, Monica (Raven Goodwin), is ready to move forward with her life as she tries to land the new hosting job for an afternoon talk show. When she hires a new assistant, Simone (Amber Riley), the two quickly become close friends as Simone moves in next door and completely immerses herself in Monica's life. But underneath her sweet exterior, Simone harbors a dark secret and as time goes on cracks in her fa├žade begin to appear. Monica decides to sever ties once and for all with Simone, but Simone has other plans and is determined to take over Monica's life for good. K. Michelle also starred as Monica's best friend Bebe. Single Black Female was directed by Shari Carpenter and written by Tessa Evelyn Scott and Sa'Rah L. Jones.

Single Black Female will encore on February 17 at 10/9c after an all new episode of My Killer Body with K. Michelle.

Source - Linear: Nielsen; delivery: Live+3 AA (000s) for 2/5/22 8p telecast; top telecast: Live+3, 2/5/22 8-11p across all broadcast and cable telecasts excluding sports and news among A25-54, W25-54, A18-49, W18-49 (000s); LIFE best movie: Live+3; 1/30/21-2/5/22, among all LIFE movie premieres with P2+, A25-54, W25-54, A18-49, W18-49 (000s); #1 in 2022: Live+3, 12/27/21-2/5/22, among all original movies across TV with A25-54, W25-54, A18-49, W18-49 (000s); reach: Most Current, 2/5/22-2/8/22, P2+ reach (000s), 1+ min qualifier, all telecasts of LIFE Single Black Female

###

ABOUT LIFETIME

Celebrating 35 years of entertaining audiences, Lifetime is a premier entertainment destination for women dedicated to offering the highest quality original programming spanning award-winning movies and breakout non-fiction series and documentaries. Lifetime has an impressive legacy in public affairs, bringing attention to social issues that women care about with initiatives such as the long-running Stop Breast Cancer for Life, Stop Violence Against Women, and Broader Focus, a major global initiative dedicated to supporting and hiring female directors, writers and producers, including women of color, to make its content. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.





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· SINGLE BLACK FEMALE (LIFETIME)





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