HIGHLY ANTICIPATED "COUNTDOWN TO CHRISTMAS" LAUNCH ELEVATES HALLMARK CHANNEL TO BE MOST-WATCHED NETWORK OF THE WEEK AND WEEKEND

Saturday Night Premiere, We Wish You a Married Christmas, Registered as Most-Watched Program of the Week on Entertainment Cable

October 25, 2022, NEW YORK -- Hallmark Media's annual holiday programming juggernaut, Countdown to Christmas, kicked off this past weekend to great fanfare, elevating Hallmark Channel to be the most-watched entertainment cable network of the week in Total Day among Women 18+. In addition, the network's Saturday night premiere, We Wish You a Married Christmas, reigned as the most-watched entertainment cable program of the week among Households, Women 18+, and Total Viewers.

Other key Nielsen Highlights for Hallmark Channel's opening holiday weekend include:

· Friday night premiere, Noel Next Door, ranks as most-watched entertainment cable program of the day

· Sunday night premiere, A Kismet Christmas, was the #2 entertainment cable program of the day among Households, and #3 among Women 18+ and Total Viewers

· #2 network of the week in Total Day among Households, Total Viewers, Women 25-54, and Women 18-49

· #1 network in Weekend Total Day among Women 18+

· #2 network in Weekend Total Day among Households, Total Viewers, Women 25-54, Persons 25-54, and Women 18-49

· Network delivered three of the top five most-watched entertainment cable programs of the week among Households, Women 18+, and Total Viewers

The launch weekend for Hallmark Channel's Countdown to Christmas and Hallmark Movies & Mysteries' Miracles of Christmas collectively reached 12.2 million unduplicated viewers.

Source: Nielsen L+SD Program based data. 10/17-10/23/22. Strict Daypart-Span M-Su 6a-6a, Sa-Su 6a-6a. Excludes News/Sports; Networks that share feeds are weight averaged to daypart based on duration.

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned by Hallmark Cards, Inc., is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.