"WHEN CALLS THE HEART" RETURNS WITH KNOCKOUT #1 PROGRAM AND NETWORK RANKINGS OF THE DAY, WEEKEND, AND WEEK

Season 10 of the Beloved Hallmark Channel Series Unleashes Ace Ratings Across Major Rankings on an L+3 Basis

August 4, 2023, NEW YORK - When Calls the Heart Season 10 premiered to outstanding success on Sunday night, as the first episode was crowned the #1 most-watched entertainment cable program of the day and of the entire week among key demographics on a L+3 basis. Fans eagerly tuned into Hope Valley's return, boosting Hallmark Channel to earn the #1 spot across entertainment cable for the Week and Weekend, in both Total Day and Primetime across key demos. What's more, the episode reached 3 million Total Unduplicated Viewers.

Highlights include (L+3):

· The Season 10 premiere of When Calls the Heart was the #1 most-watched entertainment cable program on Sunday among Households, Women and Persons 18+, and Total Viewers; #3 with W18-49 and W18-34

· #1 most-watched entertainment cable program of the week among Households, Women and Persons 18+, and Total Viewers

· Hallmark Channel named the #1 Entertainment Cable Network for the Week AND Weekend in both Total Day and Primetime among Households, Women and Persons 18+, and Total Viewers

· When Calls the Heart Season 10, Episode 1 reached 3 million Total Unduplicated Viewers

*Source: Nielsen L+3 Program based data, Strict Daypart-Span; 7/24/23-7/30/23; Excludes News/Sports; Networks that share feeds are weight averaged to daypart based on duration. 7/30/23 Premiere Episode Reach, Unduplicated P2+ audience, 6 min qualifier.

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned by Hallmark Cards, Inc., is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.