or


[08/11/23 - 08:30 AM]
"Barbie Dreamhouse Challenge" Helped HGTV Rank as a Top 5 Non-News/Sports Cable Network Among Key Adult and Female Demos on Sunday Nights
The Sunday, August 6 finale delivered the season's best performance with a .56 A25-54 and .81 W25-54 live plus three-day rating, a 33 percent and 40 percent lift over the prior six weeks.

[via press release from HGTV]

'BARBIE DREAMHOUSE CHALLENGE' HELPED HGTV RANK AS A TOP 5 NON-NEWS/SPORTS CABLE NETWORK AMONG KEY ADULT AND FEMALE DEMOS ON SUNDAY NIGHTS

New York [August 11, 2023] HGTV's hit competition series Barbie Dreamhouse Challenge, which showcased the life-size renovation of the iconic Mattel toy, Barbie(R) Dreamhouse, ranked as a Top 5 non-news/sports cable program among several key demos, including A18-49 and W18-49. Since its premiere on Sunday, July 16, at 8 p.m. ET/PT, the series attracted nearly 12 million viewers across HGTV, discovery + and Max. On air, it averaged a .54 live plus three-day rating among A25-54 and a .81 live plus three-day rating among W25-54 - an increase of 72 percent and 99 percent respectively over the prior six weeks. The Sunday, August 6 finale delivered the season's best performance with a .56 A25-54 and .81 W25-54 live plus three-day rating, a 33 percent and 40 percent lift over the prior six weeks.

Barbie Dreamhouse Challenge also performed well among upscale viewers, ranking as a Top 5 cable program overall among Upscale W18-49 and W25-54 as well as among Upscale A18-49 and A25-54. It averaged a .56 L3 rating among Upscale A25-54 and a .80 L3 rating among Upscale W25-54, a 93 percent and 106 percent lift over previous six-week levels.

"Barbie Dreamhouse Challenge helped us attract younger viewers to HGTV, lifting the network's overall ratings by 15 percent over year-ago numbers," said Loren Ruch, Head of Content, HGTV. "The enthusiasm of Barbie fans, as well as the additional interest in our series sparked by the success of the Warner Bros. Pictures film, helped drive double and triple-digit ratings growth among our most important demos."

Hosted by supermodel, designer, author and entrepreneur Ashley Graham, the series featured eight teams of HGTV superstars and one celebrated Food Network chef as they transformed a Southern California home into a real-life Barbie Dreamhouse, resulting in a once in a lifetime staycation for a passionate Barbie fan.

Barbie Dreamhouse Challenge fans also connected with the series on HGTV's digital platforms. Social media content in support of the event series delivered more than 20 million video views across Facebook, X (formerly known as Twitter), TikTok, Instagram and Threads. The four-episode event series also delivered nearly two million page views on HGTV.com. The full series is now available to stream on Max(R).

Barbie Dreamhouse Challenge is produced by Mission Control and Mattel Television.

ABOUT HGTV

HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to nearly 74 million U.S. households; a website, HGTV.com, that attracts an average of 11 million people each month; a social footprint of more than 34 million; HGTV Magazine, a monthly publication that reaches more than one million readers; and exclusive collections of home-oriented products through the HGTV Home(R) consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest, Instagram and TikTok. HGTV is owned by Warner Bros. Discovery, a leading global media and entertainment company available in more than 220 countries and territories and 50 languages whose portfolio also includes Discovery Channel, Max, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Film Group, Warner Bros. Television Group, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en EspaƱol, Hogar de HGTV and others. For more information, please visit www.wbd.com.





  [august 2023]  
S
M
T
W
T
F
S
  


· BARBIE DREAMHOUSE CHALLENGE (HGTV)





most recent ratings | view all posts
[05/28/25 - 02:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" posted double-digit gains week to week across the board: Total Viewers, Adults 25-54 and Adults 18-49, drawing its largest overall audience in 12 weeks.

[05/28/25 - 01:29 PM]
Mets-Dodgers Produces FOX's Most-Watched Baseball Telecast This Season
Through seven telecasts, FOX Saturday baseball coverage is up +10% over last year.

[05/28/25 - 11:35 AM]
"The American Music Awards" Hosted by Jennifer Lopez Posts Largest Audience Since 2019
The live broadcast delivered 4.73 million viewers, up +34% from its last live broadcast in 2022 (airing November 20, 2022, on ABC).

[05/28/25 - 10:19 AM]
ESPN's "Sunday Night Baseball" Averaged 1.7 Million Viewers for NLCS Rematch Featuring Los Angeles Dodgers vs New York Mets
Said telecast was up 11% versus last year's "Sunday Night Baseball" average.

[05/28/25 - 07:52 AM]
Formula 1 Monaco Grand Prix Telecast on ABC Attracts Largest Live Audience Ever for Iconic Event
The audience broke the event's record viewership of 2.0 million that watched last year's race, with viewership peaking at 2.6 million during the 10:30-10:45 a.m. quarter hour.

[05/28/25 - 06:05 AM]
"The Chi" Season Seven Premiere Scores Two Million Cross-Platform Viewers
The season seven premiere scored two million cross-platform viewers, making the season seven premiere the most-streamed in the series' history, up +2% on streaming versus last season.

[05/27/25 - 12:01 PM]
Netflix Top 10 Week of May 19: "Sirens" Makes a Splash with No. 1 Debut
The limited series starring Julianne Moore, Meghann Fahy, Milly Alcock, and Kevin Bacon debuted in the No. 1 spot in English TV this week, claiming 16.7 million views in just four days and arriving in the Top 10 in all countries.

[05/26/25 - 01:09 PM]
Influx of Viewers Raises Global Audience to Over 90 Million for "The Last of Us"
In the U.S., the season 2 finale last night saw 3.7 million cross-platform viewers.

[05/26/25 - 01:02 PM]
17-Year High: FOX Sports Delivers 7.05 Million Viewers for Indianapolis 500
Sunday's 109th running of the Indianapolis 500 peaked at 8.4 million viewers from 4:15 PM ET - 4:30 PM ET.

[05/22/25 - 12:18 PM]
"Survivor" Finale Is CBS' Most-Watched Wednesday in a Year
The three-hour season 48 finale was the #1 broadcast of the night among Adults 25-54 with 0.9.

[05/21/25 - 02:57 PM]
"60 Minutes" Closes Out 2024-25 Season on Top as America's #1 News Program
CBS' flagship news broadcast grew compared to the previous year, with 16 billion minutes watched across linear and streaming.

[05/21/25 - 09:14 AM]
NBC Delivers More Young NFL Viewers Than Any Media Partner, as "Sunday Night Football" Finishes TV Season as Primetime's No. 1 Show for Record 14th Consecutive Year
In addition, NBC delivered more NFL viewers under age 50 than any other NFL media partner across all game windows (minimum seven games), and topped all media partners in the coveted Adult 18-34 and Adult 18-49 demographics.

[05/20/25 - 12:00 PM]
Top 10 Week of May 12: "Nonnas" Feasts Again, with Second Week at No. 1
In English TV, "American Manhunt: Osama bin Laden" took the top spot in its first week, with 12.6 million views, followed by the grisly true story of two of the UK's most prolific murderers in "Fred and Rose West: A British Horror Story," which premiered at No. 2 (8.3 million views).

[05/20/25 - 10:18 AM]
Peacock's "Poker Face" Season 2 Hits Nielsen Top 5
The series' sophomore season also debuted as the #2 streaming original based on average audience in that same week.

[05/20/25 - 09:00 AM]
2025 NBA Playoffs Viewership Up 12 Percent from Last Year on ESPN Platforms
Game 7 of the Denver Nuggets vs. Oklahoma City Thunder series on ABC averaged 6,340,000 viewers, and peaked with 7,632,000 viewers at 5:15 p.m. ET.