or


[09/15/23 - 07:00 AM]
TMC (Total Minutes Consumed) and Social Media Interactions for 2023 VMAs Biggest Ever on the Heels of MTV's Best VMAs Performance in Four Years on Linear
MTV scored its highest rated VMAs since 2019 on P18-34 (1.14) and since 2020 on P18-49 (1.03).
[via press release from MTV]

TMC (Total Minutes Consumed) and Social Media Interactions for 2023 VMAs Biggest EVER on the Heels of MTV's Best VMAs Performance in Four Years on Linear

MTV Only

· MTV scored its highest rated VMAs since 2019 on P18-34 (1.14) and since 2020 on P18-49 (1.03)

· P18-34 = +118% (1.14 vs. 0.52)

· P18-49 = +77% (1.03 vs. 0.58)

· P2+ = +37% (865K vs. 630K)

· Best Tuesday prime average for MTV since 2014 on P18-34 and P18-49

U.S. Simulcast - across 13 networks, same number as last year

· 3.92 million total viewers across the night

· Up year-over-year on demo ratings for the night:

· P18-34 = +54% (3.44 vs. 2.24)

· P18-49 = +29% (3.63 vs. 2.81)

· P2+ = +2% (3.92M vs. 3.85M)

Global Social

· Most social VMAs of all time with 46M interactions according to SCR

· #1 entertainment show in US for the last 12 months for total interactions

· #2 total show in US for 2023 - behind the Super Bowl for total interactions

· Most social VMAs for engagements and minutes consumed

· #VMAs trended #1 worldwide on X (formerly Twitter) with an additional 14 trending topics

Total Minutes Consumed (TMC)

· Largest Total Minutes Consumed (TMC) ever for the VMAs

· MTV's strategy to reach audiences on all platforms for the VMAs paid off - with Total Minutes Consumed (TMC)

· +14.5% from last year with 1.82B vs. 1.59B

Also worth noting on background that media impressions were up a whopping 50%:

· 2023: 12,100 articles delivering 75B impressions

· 2022: 9,357 articles with 70.3B impressions

Source: Linear- Nielsen Fast Nationals, 9/12/23 (excludes Out-of-Home for 2023 and 2022); LSD data; coverage ratings; VMAs all plays- 2023 VMAs Preshow 6:30pm (4 nets), Premiere 8pm (13 nets), 1st Encore 11:19pm(11 nets); 11:30pm (1 net); All nets- MTV, CMDY, PAR, TVL, CMT, MTV2, LOGO, POP, NICK/NAN, VH1, BET, BHER, UMAN, UNIV. TMC- awards show content across Linear (Nielsen; LSD; P2+ 000s* dur) and Digital (Domo, Total watch time minutes across social platforms); linear support includes interstitial hits and VMAs themed programming, airing day of & 7 days prior to awards shows. Social- Domo; SCR #1 Rank 9/13/12-9/12/23, #2 Rank 1/1/23-9/12/23 across all TV; Trending- 9/12/23 (YouTube, https://trends24.in).





  [september 2023]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[10/06/25 - 10:04 AM]
ESPN Sets Multiple MLB Wild Card Series Viewership Records
ESPN networks averaged 4,625,000 viewers across 11 games, making it the most-watched Wild Card Series ever under the current format.

[10/03/25 - 02:46 PM]
With Largest Viewership in 7 Years, "Nightline" Ranks No. 1 in All Key Demos for Season Premiere
"Nightline" drew its largest overall audience in nearly 2 years and delivered its strongest Adult 25-54 performance in 20 months.
[10/03/25 - 02:45 PM]
"20/20" Is Friday's No. 1 Newsmagazine in Total Viewers and Adults 18-49
"20/20" opened its new season with its strongest performance in Total Viewers (2.752 million) and Adults 25-54 (386,000) in over 3 months.
[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.
[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.
[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.
[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.
[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.
[10/02/25 - 09:38 AM]
"Celebrity Wheel of Fortune" Scores on Friday Nights with Biggest Total Viewer Audience in Nearly Two Years
"Celebrity Wheel of Fortune" stood as the No. 1 program of the night, rising by double digits in Total Viewers over its previous season premiere.
[10/01/25 - 10:27 AM]
"Big Brother" Season Finale Is Most-Watched Episode in Over Three Years
The finale was up +33% from its year ago finale and up +33% from this season's average.
[09/30/25 - 03:44 PM]
ESPN and ABC Win College Football's Week 5; "College GameDay's" Most-Viewed Season Rolls On
ABC is off to its best start ever with 7.1 million average viewers per game, and the network has aired eight of the top 10 most-viewed games this season.
[09/30/25 - 02:08 PM]
Packers-Cowboys OT Thriller Averages 26.9 Million Viewers on NBC & Peacock, As NBC Sports Opens with Best Four-Week Audience Average in 20 Seasons of NBC "SNF"
The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).
[09/30/25 - 12:01 PM]
Netflix Top 10 Week of September 22: "Wayward" Lures Viewers at No. 1, "KPop Demon Hunters" Sets Top 10 Record
New on Netflix this week is "House of Guinness," a historical drama series created by Steven Knight, which debuted at No. 3 on the English TV list with 5.2 million views.
[09/30/25 - 10:24 AM]
"High Potential" Season Premiere Vaults to Nearly 16 Million in First Week Across Platforms
This marks ABC's best season premiere for a drama among Total Viewers in five years.
[09/29/25 - 06:06 AM]
ESPN's 2025 MLB Game Viewership Up 21 Percent from Last Year
Coverage delivered 1.8 million viewers on average across 30 games this season.