or


[09/15/23 - 07:00 AM]
TMC (Total Minutes Consumed) and Social Media Interactions for 2023 VMAs Biggest Ever on the Heels of MTV's Best VMAs Performance in Four Years on Linear
MTV scored its highest rated VMAs since 2019 on P18-34 (1.14) and since 2020 on P18-49 (1.03).
[via press release from MTV]

TMC (Total Minutes Consumed) and Social Media Interactions for 2023 VMAs Biggest EVER on the Heels of MTV's Best VMAs Performance in Four Years on Linear

MTV Only

· MTV scored its highest rated VMAs since 2019 on P18-34 (1.14) and since 2020 on P18-49 (1.03)

· P18-34 = +118% (1.14 vs. 0.52)

· P18-49 = +77% (1.03 vs. 0.58)

· P2+ = +37% (865K vs. 630K)

· Best Tuesday prime average for MTV since 2014 on P18-34 and P18-49

U.S. Simulcast - across 13 networks, same number as last year

· 3.92 million total viewers across the night

· Up year-over-year on demo ratings for the night:

· P18-34 = +54% (3.44 vs. 2.24)

· P18-49 = +29% (3.63 vs. 2.81)

· P2+ = +2% (3.92M vs. 3.85M)

Global Social

· Most social VMAs of all time with 46M interactions according to SCR

· #1 entertainment show in US for the last 12 months for total interactions

· #2 total show in US for 2023 - behind the Super Bowl for total interactions

· Most social VMAs for engagements and minutes consumed

· #VMAs trended #1 worldwide on X (formerly Twitter) with an additional 14 trending topics

Total Minutes Consumed (TMC)

· Largest Total Minutes Consumed (TMC) ever for the VMAs

· MTV's strategy to reach audiences on all platforms for the VMAs paid off - with Total Minutes Consumed (TMC)

· +14.5% from last year with 1.82B vs. 1.59B

Also worth noting on background that media impressions were up a whopping 50%:

· 2023: 12,100 articles delivering 75B impressions

· 2022: 9,357 articles with 70.3B impressions

Source: Linear- Nielsen Fast Nationals, 9/12/23 (excludes Out-of-Home for 2023 and 2022); LSD data; coverage ratings; VMAs all plays- 2023 VMAs Preshow 6:30pm (4 nets), Premiere 8pm (13 nets), 1st Encore 11:19pm(11 nets); 11:30pm (1 net); All nets- MTV, CMDY, PAR, TVL, CMT, MTV2, LOGO, POP, NICK/NAN, VH1, BET, BHER, UMAN, UNIV. TMC- awards show content across Linear (Nielsen; LSD; P2+ 000s* dur) and Digital (Domo, Total watch time minutes across social platforms); linear support includes interstitial hits and VMAs themed programming, airing day of & 7 days prior to awards shows. Social- Domo; SCR #1 Rank 9/13/12-9/12/23, #2 Rank 1/1/23-9/12/23 across all TV; Trending- 9/12/23 (YouTube, https://trends24.in).





  [september 2023]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[11/01/24 - 11:54 AM]
"High Potential" Continues Linear Dominance as ABC Wins Tuesday 10 p.m. Hour in Total Viewers for First Time in 4 Years
Season to date through week five, "High Potential" stands as ABC's most-watched (10.42 million) new series in six years - since the 2018-2019 season with "The Conners."
[10/31/24 - 06:41 PM]
FOX Sports Caps a Postseason for the Ages as World Series Game 5 Delivers 18.6 Million Viewers
Across all networks, the 120th World Series dominated the television landscape with an average of 15,808,000 viewers, the best combined figure for the Fall Classic since 2017.
[10/30/24 - 03:14 PM]
FOX Sports Hits Grand Slam with Most-Watched World Series Game 4 Since 2016, Peaking at 18.2M Viewers
Through Game 4, the 2024 World Series across all networks is averaging 14,984,000 viewers - its best start since 2017.
[10/29/24 - 03:37 PM]
World Series Game 3: Monday's Most-Watched Program
On FOX, the broadcast averaged 13,208,000 viewers, making it the most-watched Game 3 since 2018.
[10/29/24 - 12:03 PM]
Netflix Top 10 Week of Oct. 21: "The Lincoln Lawyer" Courts the Top Spot; "Don't Move" Debuts at #1
The new docuseries "This Is the Zodiac Speaking" debuted at #2 with 7.5M views and the feature documentary "Sweet Bobby: My Catfish Nightmare" stole #3 (7.2M views).

[10/29/24 - 11:30 AM]
CBS Premiere Episodes Soar in Multiplatform Viewership Led by "Matlock" Premiere Amassing 22.8 Million Viewers in One Month
Other highlights include the series premiere of "Georgie & Mandy's First Marriage" amassed 10.6 million multiplatform viewers in its first seven days.
[10/28/24 - 03:50 PM]
"Dancing with the Stars" Is Top Program of the Night in Adults 18-49
Season to date, "Dancing with the Stars" stands as the No. 1 entertainment program on broadcast in Adults 18-49 (0.69 rating).
[10/28/24 - 02:05 PM]
Cowboys-49ers Averages Nearly 24 Million Viewers on NBC & Peacock in Most-Watched Week 8 "Sunday Night Football" Game Ever
NBC Sports' audience peaked at 26.4 million viewers in the second quarter (9:15-9:30 p.m. ET).

[10/27/24 - 02:17 PM]
Viewership Gains: World Series Off to Strongest Start Since 2017
With 13,444,000 viewers, it was the most-watched World Series Game 2 on FOX since 2018 (Dodgers-Red Sox: 13,508,000).
[10/26/24 - 01:12 PM]
Gibby, Meet Freddie: MLB Delivers 15.2M Viewers for World Series Game 1
It was the most-watched World Series Game 1 since 2017 (Astros-Dodgers: 15,328,000).
[10/25/24 - 10:57 AM]
The 2024 WNBA Season Delivers Record Viewership Across ESPN Platforms
The 2024 postseason averaged 1.1 million viewers - up 139 percent over 2023's postseason - making it the most-viewed WNBA postseason in 25 years.

[10/24/24 - 01:42 PM]
"Interview with a Killer" Sets Record with Most-Watched Court TV Original Series Debut
The show's initial telecasts were up +50% with Persons 2+ and +60% in P25-54, to become Court TV's top-performing original since the network began being Nielsen rated.
[10/23/24 - 12:35 PM]
"9-1-1" Concludes Wildly Exciting "Bee-Nado" Story Arc, Rising +89% in Total Viewers and +294% in Adults 18-49 Over Initial Live + Same Day Audience
On linear, "9-1-1" ranked as the top entertainment program of the night in both Total Viewers (7.39 million) and Adults 18-49 (0.75 rating).
[10/23/24 - 11:25 AM]
It's a Hallmark Channel Christmas Across Entertainment Cable
"'Twas the Date Before Christmas," "Holiday Crashers," and "Scouting for Christmas" became the Top 3 entertainment cable programs of the week among Households, Total Viewers, and Women and Persons 18+.
[10/22/24 - 03:00 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 6th Consecutive Week
Season to date, "Nightline" is up in Total Viewers (+2% - 989,000 vs. 958,000) versus the comparable weeks last season, posting its largest Total Viewer audience in 5 years - since the 2019-2020 season.