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Ratings Report for Thursday, Sept. 28, 2023
ABC Multiplatform+3 Day Ratings/National Live+3 Day Program Ratings
'The Golden Bachelor' Ranks as ABC's No. 1 Series Premiere Ever on Hulu
More Than Triples in Adults 18-49
After Just Three Days of Multiplatform Viewing
Delivers Biggest Multiplatform Audience
in 'The Bachelor' Franchise in Nearly 3 Years
Debuts as Highest-Rated Unscripted Series
On Any Network in Nearly 2 Years in Adults 18-49
Opens as Thursday's No. 1 Entertainment Series
ABC's "The Golden Bachelor" ranks as the No. 1 premiere on Hulu for any series in "The Bachelor" franchise (i.e., "The Bachelor," "The Bachelorette," "Bachelor in Paradise") and as the network's No. 1 series premiere ever on the streaming platform, based on views after its first three days of streaming (1.76 million views*).
After just three days of viewing across linear and streaming platforms, the series debut of ABC's "The Golden Bachelor" skyrocketed to a 1.90 rating among Adults 18-49, marking a big +206% jump over its initial Live+Same day rating. In addition, the new unscripted series soared to 7.70 million Total Viewers, picking up an additional +3.34 million viewers in delayed cross-platform viewing.
Produced by Warner Bros. Unscripted Television in associated with Warner Horizon, "The Golden Bachelor" scored the biggest multiplatform audience (7.70 million Total Viewers) for any telecast in "The Bachelor" franchise in nearly 3 years - since the 11/10/20 telecast of "The Bachelorette." In addition, "The Golden Bachelor" opened as the highest-rated multiplatform telecast in the franchise since March 2022 among Adults 18-49 (1.90 rating) - since "The Bachelor: After the Final Rose" on 3/15/22.
The series premiere of ABC's "The Golden Bachelor" marked the highest-rated debut for an unscripted series on any network in nearly 2 years among Adults 18-49 (0.76 rating) - since ABC's "Judge Steve Harvey" on 1/4/22.
ABC's "The Golden Bachelor" debuted as Thursday's No. 1 entertainment series, leading CBS' "Big Brother" by 47% in Total Viewers (5.26 million vs. 3.57 million) and by 4% among Adults 18-49 (0.76 rating vs. 0.73 rating).
"The Golden Bachelor" delivered the strongest premiere for any series in "The Bachelor" franchise since January 2021 in Total Viewers (5.26 million Total Viewers) - since "The Bachelor" season 25 premiere on 1/4/21.
Source: The Nielsen Company, preliminary National Live+3 Day Program and ABC Multiplatform+3 Day data for 9/28/23. Source: Hulu internal data. *A view is defined as total stream time divided by runtime.
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