CBS PREMIERE WEEK KICKS OFF WITH DOUBLE-DIGIT NETWORK AND STREAMING GROWTH FOR MONDAY NIGHT LINEUP
On CBS "The Neighborhood" +22%, "Bob Hearts Abishola" +17% and "NCIS" +26% From Year Ago Premieres
On Streaming "The Neighborhood" +28%, "Bob Hearts Abishola" +27%, "NCIS" +36% and "NCIS: Hawai'i" +23% From Year Ago Premieres
THE NEIGHBORHOOD, BOB HEARTS ABISHOLA, NCIS and NCIS: HAWAI'I delivered a Monday night audience averaging 6.13 million viewers, beating the Network's closest competitor by +2.55 million viewers. These four series were the four most-watched broadcast shows on Monday night.
· THE NEIGHBORHOOD (8:00 PM) averaged 5.79 million viewers, up +22%*
· BOB HEARTS ABISHOLA (8:30 PM) averaged 5.21 million viewers, up +17%*
· NCIS (9:00 PM) averaged 7.32 million viewers, up +26%* and the #1 show of the night
· NCIS: HAWAI'I (10:00 PM) averaged 5.56 million viewers, up +11% from its season average and up +5%* from its year ago debut*
*vs. year ago premieres Monday, Sept. 19, 2022
STREAMING
· On Paramount+ and CBS TVE (CBS.com / CBS App) all shows posted double-digit gains from their year ago premieres (Monday, Sept. 19, 2022) on an AMA basis:
· THE NEIGHBORHOOD +28%
· BOB HEARTS ABISHOLA +27%
· NCIS +36%
· NCIS: HAWAI'I +23%
SOCIAL
· Monday premiere episodes drove 3.9 billion potential social impressions*:
· THE NEIGHBORHOOD 474 million
· BOB HEARTS ABISHOLA 53 million
· NCIS 3 billion
· NCIS: HAWAI'I 378 million
Note: Viewership figures are based on Nielsen Final National data.
*Potential Impressions are the estimated number of people who might have viewed posts related to this topic. NetBase calculates potential impressions based on followers/fans of original posts and followers/fans of engagements.
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