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"The Spiderwick Chronicles" Makes Roku Channel History with Record-Setting Opening
Fantasy adventure series becomes most-watched on demand title to ever debut on The Roku Channel
SAN JOSE, Calif. - April 23, 2024 - Today, Roku, America's #1 TV streaming platform*, announced that millions of streamers watched the Roku Original series "The Spiderwick Chronicles" during its opening weekend, making it the most-watched on demand title to ever debut on The Roku Channel. "The Spiderwick Chronicles" amassed the highest reach and most hours streamed of any title in The Roku Channel's history during its opening weekend**. The series also earned the highest daily reach and most hours streamed of any title to ever debut on The Roku Channel in a singular day***.
"This weekend, millions of streamers immersed themselves in the vibrant world created by Aron Coleite and the hundreds of artists behind 'The Spiderwick Chronicles,'" said Brian Tannenbaum, Head of Originals, Roku Media. "The record-breaking performance of this special show, and the best-in-class platform marketing powering it, are a testament to the hard work of all teams who worked tirelessly behind it."
Roku's growing slate of Roku Originals offers bold, fresh entertainment from the biggest names in Hollywood for free. The Roku Channel reaches U.S. households with an estimated 120 million people (Q4 2023) and has grown to become a top 10 streaming app in the U.S., with comparable monthly engagement to peers such as Peacock and Max, according to the Nielsen Gauge Report.
Based on the globally acclaimed fantasy adventure novels of the same name by Holly Black and Tony DiTerlizzi, "The Spiderwick Chronicles" follows the Grace family as they move from Brooklyn, New York, to their ancestral home in Henson, Michigan, the Spiderwick Estate. Helen (Joy Bryant) makes the move with her 15-year-old fraternal twin boys, Jared (Lyon Daniels) and Simon (Noah Cottrell), and her older daughter, Mallory (Mychala Lee). Shortly after moving to the Spiderwick Estate Jared discovers a boggart and realizes that magical creatures are real! The only one to believe him is his great-aunt Lucinda (Charlayne Woodard) who implores Jared to find the pages of her father's field guide to magical creatures and protect them from the murderous Ogre, Mulgarath (Christian Slater).
Aron Eli Coleite serves as the showrunner of "The Spiderwick Chronicles." Kat Coiro directs the first two episodes of the series. Aron Eli Coleite, Kat Coiro, Tony DiTerlizzi, Holly Black, Ellen Goldsmith-Vein, Jeremy Bell, D.J. Goldberg, Julie Kane-Ritsch and Grace Gilroy also executive produce. The series is produced by Paramount Television Studios & 20th Television, Paramount Global Content Distribution distributes the series internationally.
*By hours streamed (Hypothesis Group: Q4 2023)
** Opening weekend defined as Friday, April 19-Sunday, April 21
*** Highest singular day defined as Saturday, April 20
About The Roku Channel
Launched in 2017, The Roku Channel is the home of free ad-supported streaming television on Roku, and features a diverse lineup of more than 80,000 on-demand movies and programs, more than 400 live linear television channels, and premium subscription offerings in the U.S. It licenses and distributes content from more than 250 partners and features a growing library of Roku Originals.
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