"Citadel: Diana" is the Biggest Global Launch For An Italian Original Ever on Prime Video

The new Italian spy series achieved largest first weekend global viewership for an Italian Original outside its home country, hitting the Top 5 on Prime Video in almost 150 countries, ranking the number 1 series in countries including Italy, US, and UK

Following the Italian series launch, more audiences globally return to watch the first season of Citadel

MILAN, Italy - October 16, 2024 - Prime Video has revealed that the Italian Original spy series Citadel: Diana, from the world of Citadel, has achieved the biggest global launch for an Italian Original ever on Prime Video, based on worldwide viewership, outside its country of origin, in launch weekend. The Italian series starring Matilda De Angelis has enjoyed breakout success in countries around the world. The series ranked number 1 series in Italy, US and UK in launch weekend, and Top 5 in almost 150 countries, including Canada, Australia, Germany, Spain, France, Brazil, Mexico, and India, setting a new bar for Prime Video's international viewership of Italian language content.

The success of the Italian series has also brought in more audiences to the first season of Citadel, with global viewers tuning in during the weekend from countries such as US, Italy, and UK being some of the top regions in terms of viewership.

"The success of Citadel: Diana shows that our customers worldwide continue to embrace local stories, made by the best local storytellers and talent," said James Farrell, VP International Originals, Prime Video & Amazon MGM Studios. "The world of Citadel is a truly unique concept, with our goal being to create a new spy world that travels globally. The innovative storytelling of Citadel: Diana has done just that with the high-octane, character-driven, action spy story appealing to audiences worldwide."

Produced by Cattleya - part of ITV Studios - and Amazon MGM Studios, and executive produced by the Russo Brothers' AGBO, Citadel: Diana debuted exclusively on Prime Video globally on October 10. The first season of Citadel, starring Richard Madden and Priyanka Chopra Jonas alongside Stanley Tucci and Lesley Manville, premiered to global success in 2023, becoming Prime Video's second most-watched new original series outside the US, and fourth most-watched worldwide, after 24 days. Executive produced by the Russo Brothers' AGBO, Citadel and its subsequent action-espionage Original Series traverse the globe, evolving the story of spy agency Citadel and its powerful enemy syndicate, Manticore. Each series born from the world of Citadel stars top local talent and is created, produced and filmed in region - bringing about stylistically unique shows with strong cultural identities rooted in their respective country of origin. The Italian Original, Citadel: Diana, is the second series to debut and will be followed by India's series, Citadel: Honey Bunny starring Varun Dhawan and Samantha on November 7, 2024. Season Two of Citadel, starring Richard Madden and Priyanka Chopra Jonas, has commenced production, with Joe Russo serving as director.

Citadel Diana joins Prime Video's slate of International Originals debuting to record-breaking global success, including recent international hits; My Fault ('Culpa Mía'), Maxton Hall - The World Between Us, and Medellin, as well as upcoming launches, including Your Fault ('Culpa Tuya'), Freedom, and Like a Dragon: Yakuza. The Italian Original series adds to Prime Video's breadth of Italian-produced hits, such as Celebrity Hunted, Dinner Club, Elf Me, Everybody Loves Diamonds, and upcoming Costiera and the fifth season of LOL: Last One Laughing. As well as global Amazon MGM Studios-produced series and movies, such as The Lord of the Rings: The Rings of Power, Fallout, The Summer I Turned Pretty, Road House, Saltburn, and The Idea of You. This is all available with a Prime membership. Prime subscribers can enjoy savings, convenience, and entertainment, all in a single membership.

Citadel: Diana

Citadel: Diana stars Matilda De Angelis (The Undoing) as the central character and also features an international cast, including Lorenzo Cervasio, Maurizio Lombardi, Julia Piaton, Thekla Reuten, Giordana Faggiano, Daniele Paoloni, Bernhard Schütz and Filippo Nigro. Citadel: Diana is directed by Arnaldo Catinari and developed by Alessandro Fabbri, who is also the head writer, and wrote the series with Ilaria Bernardini, Gianluca Bernardini, Laura Colella and Giordana Mari. Citadel: Diana is produced by Amazon MGM Studios with Cattleya (ZeroZeroZero) - part of ITV Studios - and showrunner and executive producer Gina Gardini, with Riccardo Tozzi, Marco Chimenz, Giovanni Stabilini and Emanuele Savoini also serving as executive producers, and with the support of Italian Ministry of Culture - Directorate General for Cinema and Audiovisual. Anthony Russo, Joe Russo, Angela Russo-Otstot, and Scott Nemes from AGBO, alongside David Weil (Hunters), executive produce Citadel: Diana and all series within the world of Citadel. Midnight Radio also executive produce.

Synopsis

Milan, 2030: Eight years ago, the independent global spy agency Citadel was destroyed by the powerful enemy syndicate, Manticore. Since then, Diana Cavalieri (Matilda De Angelis), an undercover Citadel agent, is alone, trapped behind enemy lines as a mole in Manticore. When she finally sees a way out and the chance to disappear forever, the only way to do so is trusting the most unexpected ally, Edo Zani (Lorenzo Cervasio), the heir of Manticore Italy and son of the head of the Italian organization, Ettore Zani (Maurizio Lombardi), who's vying for leadership against the other European families.

About Cattleya

Under the guidance of Riccardo Tozzi, Giovanni Stabilini and Francesca Longardi, Cattleya has been one of Italy's most important film and television producers for over 20 years. After producing, during its nascent years, feature films by Italy's most acclaimed writers and directors, the company, then, focused its activities primarily on television drama. Ground-breaking series such as Romanzo Criminale and Gomorrah are considered among forerunners of a new narrative style and rigor and have earned cult status. Building partnerships with Italian and foreign producers and diversifying genres have become Cattleya's hallmark over the last several years and have led to great international successes, such as ZeroZeroZero, Suburra, Summertime, Romulus and Django placing the company among the highest echelon of European producers. Part of this strand is also Citadel: Diana, the Italian series in the Citadel world, the ground-breaking global series executive produced by the Russo Brothers.

At a more local level, it is worth mentioning the success of two detective stories with female protagonists, both well received by the public and critics alike: Voiceless (Bella da morire) and Petra. Cattleya along with writers Leonardo Fasoli and Maddalena Ravagli have recently launched Moontrip, a new production company focused on developing genre films and series marked by an innovative approach. On the international front, Cattleya and its majority shareholder since 2017, ITV Studios, recently launched Madrid-based Cattleya Producciones, a scripted label that will specialize in the creation and production of TV drama and films for Spain and the international market.

About AGBO

Established in 2017, AGBO's mission is to propel the next era of storytelling by developing and producing universe-driven intellectual properties that span film, TV, and interactive media. As a powerhouse independent studio founded and operated by a collective of artists with decades of experience, AGBO has consistently set new standards in global entertainment with its record-shattering content. Since 2018, AGBO has had 11 of its films and series debut at Number One or break box office or platform records, building on earlier successes such as Avengers: Infinity War and Avengers: Endgame, Marvel's highest-grossing film of all time. AGBO produced Everything Everywhere All at Once which won seven Academy Awards, including Best Picture in 2023. The Russo Brothers-directed The Gray Man sits in the top six of Netflix's "most viewed of all time" list, and the Chris Hemsworth-starrer Extraction has become Netflix's most successful franchise to date. Additionally, the first season of Citadel, released in April 2023, became Amazon Prime Video's second-most-watched new original series outside the U.S.

AGBO has recently completed principal photography on the Amazon MGM film The Bluff, directed by Frank E. Flowers, and has commenced production on Citadel Season 2 in London, with Joe Russo directing. Netflix and AGBO are eagerly anticipating the 2025 release of the Russo Brothers-directed The Electric State, a retro-future adventure headlined by Millie Bobby Brown, Chris Pratt, and Stanley Tucci. And recently announced at San Diego Comic Con, AGBO will be producing, alongside Marvel, the upcoming Russo Brothers-directed Avengers: Doomsday (May 2026) and Avengers: Secret Wars (May 2027), marking the Russos' return to the Avengers franchise.

About Prime Video

Prime Video is a one-stop entertainment destination offering customers a vast collection of premium programming in one application available across thousands of devices. On Prime Video, customers can find their favorite movies, series, documentaries, and live sports - including Amazon MGM Studios-produced series and movies Road House, The Lord of the Rings: The Rings of Power, Fallout, Reacher, The Boys, and The Idea of You; licensed fan favorites American Fiction and The Boys in the Boat; Prime member exclusive access to coverage of live sports including Thursday Night Football, WNBA, and NWSL, and acclaimed sports documentaries including Bye Bye Barry and Federer; and programming from Prime Video add-on subscriptions such as Max, Crunchyroll and MGM+, as well as more than 500 free ad-supported (FAST) Channels. Prime members in the U.S. can share a variety of benefits, including Prime Video, by using Amazon Household. Prime Video is one benefit among many that provides savings, convenience, and entertainment as part of the Prime membership. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles, including blockbusters such as Challengers and The Fall Guy, via the Prime Video Store, and can enjoy content such as Jury Duty and Bosch: Legacy free with ads on Freevee. Customers can also go behind the scenes of their favorite movies and series with exclusive X-Ray access. For more info visit www.amazon.com/primevideo.