VIEWERS HAVE WATCHED MORE THAN 8 BILLION MINUTES OF "BIG BROTHER" THIS SUMMER - UP +27% FROM LAST YEAR

Most-Streamed Summer Ever and Total Multiplatform Viewership Grew +23%

Viewers have watched more than 8 billion minutes of BIG BROTHER mystery and mayhem throughout this summer's 27th season. The two-hour live finale airs Sunday, Sept. 28 (8:30-10:30 PM, ET/PT) on CBS and Paramount+ with one Houseguest to be crowned the winner.

BIG BROTHER Season-to-Date Viewership Highlights:

· Viewers have spent 8.4 billion minutes with BIG BROTHER (season 27), up +27% (6.61b) from last summer, with full episodes and live feeds across CBS, Paramount+ and Pluto TV.

· BIG BROTHER full-episode viewership on Paramount+ posted its most-streamed summer ever on an AMA basis.

· Multiplatform average episode viewership grew to 5.1 million, up +23% versus last year in 35-days of viewing, outpacing the competition:
· +57% more viewers than MAX's "And Just Like That" (3.26m)
· +40% more viewers than Peacock's "Love Island" (3.66m)
· +7% more viewers than HBO's "The Gilded Age" (4.79m)
· +4% more viewers than CTV/Netflix's "Sullivan's Crossing" (4.93m)

· Live feed streaming on Paramount+ and Pluto TV up +35% YoY.

· BIG BROTHER ranks as the #2 title on Paramount+ based on total minutes since its July premiere, including live feeds.

· On social media, BIG BROTHER has amassed over 10.76 billion potential social impressions and 2.95 million mentions, up +52% and up +19%, respectively from last summer.

Source: Nielsen Panel Only; 07/10/25 - 09/21/25 vs. year ago, Live+35 as noted. Full Episode Streaming data via Nielsen SCR, Flight Start +35 days of viewing. Big Brother Live Feed on Paramount+ and Pluto based on internal streaming data via Paramount. Social data via Quid Monitor.