or


[11/27/17 - 08:19 AM]
Video: CBS' 2017 On-Air Holiday Campaign Is an Homage to the Network's Charming Hand-Drawn Animated Holiday Greeting in 1966
The vintage spot was designed by renowned illustrator/animator R.O. Blechman and brought to life by famed animator Willis Pyle.

[via press release from CBS]

CBS' 2017 ON-AIR HOLIDAY CAMPAIGN IS AN HOMAGE TO THE NETWORK'S CHARMING HAND-DRAWN ANIMATED HOLIDAY GREETING IN 1966

The Vintage Spot Was Designed by Renowned Illustrator/Animator R.O. Blechman (The New Yorker, "The Soldier's Tale," "Sesame Street") and Brought to Life by Famed Animator Willis Pyle ("Pinocchio," "Bambi," "Mr. Magoo")

1966

2017

CBS' 2017 on-air holiday campaign, which debuted on Thanksgiving Day and continues through the end of December, is an homage to the Network's charming hand-drawn animated holiday greeting in 1966.

The vintage spot, in which birds halt their carefree tweeting until a saw-wielding man demonstrates that he's been touched by the holiday spirit, was designed by renowned illustrator/animator R.O. Blechman (The New Yorker, "The Soldier's Tale," "Sesame Street") and brought to life by famed animator Willis Pyle ("Pinocchio," "Bambi," "Mr. Magoo").

The sweet and simple essence of the classic spot was recreated in several different hand-drawn animated spots in collaboration with the CBS Marketing Group (Executive Vice President Garen VandeBeek; Senior Vice President, On-Air Promotion, Lori Shefa; Vice President, On-Air Design Matt Hernandez; and Director, On-Air Promotion Valerie Dillingham), the Swedish design firm Brikk, and Anchor Point animation.

The new greetings include a group of birds in various birdhouses who each peek out long enough to perform their own part and pitch of "Jingle Bells"; a shivering squirrel who finds some warmth, figuratively and literally, from a resting bear and cub; a moose who is suddenly adorned in colorful ornaments thanks to a strong wind and a nearby Christmas tree; a bird on a roof who pecks on the one working bulb on a string of lights and causes them all to glow; and a snowman who is saved when a squirrel, rabbit and raccoon create a pyramid to hold an umbrella high enough to shield him from the sun.

"Part of CBS' longtime leadership in graphic design was our series of animated Holiday Greetings, dating back to the 1960s," said George Schweitzer, President, CBS Marketing Group. "We thought it would be a good time to celebrate that past and take a step into the future. Our team has done a terrific job doing just that!"





  [november 2017]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent video | view all posts
[07/13/18 - 10:48 AM]
Video: "Casual" Official Trailer - The Final Season - A Hulu Original
All eight episodes will premiere on Tuesday, July 31.

[07/12/18 - 01:09 PM]
Video: Trailer Debut - "The Bleeding Edge," A Searing New Expose by Kirby Dick and Amy Ziering
Kirby Dick and Amy Ziering turn their sights on the $400 billion medical device industry in the Netflix film, examining lax regulations, corporate cover-ups, and profit driven incentives that put patients at risk daily.

[07/12/18 - 11:48 AM]
Video: Trailer Debut - "Duck Duck Goose" Starring Jim Gaffigan and Zendaya and Directed by Christopher Jenkins
Lance Lim, Greg Proops, Reggie Watts, Natasha Leggero, Diedrich Bader, Stephen Fry, Craig Ferguson, Jennifer Grey, Rick Overton, and Carl Reiner are also featured in the Netflix original.

[07/12/18 - 08:16 AM]
Video: First Trailer for Netflix Film "The Package" - Starring Daniel Doheny, Geraldine Viswanathan and Sadie Calvano
When five teens go on a spring break camping trip, an unfortunate accident sets off a race against time to save their friend's most prized possession.

[07/11/18 - 08:01 AM]
Video: Just Be You - "Sierra Burgess Is a Loser" Trailer and Key Art Debut
The Netflix movie is billed as a modern rom-com retelling of the Cyrano de Bergerac story set in high school.

[07/11/18 - 07:04 AM]
Video: Trailer Debut - "Extinction" Starring Michael Pena and Lizzy Caplan and Directed by Ben Young
The Netflix original movie will launch on Friday, July 27.

[07/10/18 - 09:02 AM]
Video: Official Trailer - Hulu Original "Castle Rock" from J.J. Abrams and Stephen King
"Castle Rock" is an original story that combines the mythological scale and intimate character storytelling of King's best-loved works, weaving an epic saga of darkness and light, played out on a few square miles of Maine woodland.

[07/09/18 - 11:26 AM]
Video: Trailer - The Final Season of "Versailles" on Ovation
In season three, Louis XIV (George Blagden) resolves to regain control of his own life, his precious Versailles, and France itself.

[07/09/18 - 08:05 AM]
Video: Official Trailer Release - "Orange Is the New Black" Season Six
The ladies of Litchfield are back with iron wills and nothing to lose.

[07/02/18 - 10:37 AM]
Video: Official Trailer Revealed for TNT's "I Am the Night"
Chris Pine stars in the limited series, formerly known as "One Day She'll Darken."

[06/29/18 - 07:01 AM]
Video: Trailer Debut - "Father of the Year" Starring David Spade
Nat Faxon, Joey Bragg, Matt Shively and Bridgit Mendler also star in the Netflix film.

[06/29/18 - 06:00 AM]
Video: Starz Releases Official Trailer for New Original Series "America to Me" Set to Debut August 26 at 9 PM ET/PT
The series follows students, teachers and administrators in suburban Chicago's Oak Park and River Forest High School over the course of a year.

[06/28/18 - 08:30 AM]
Video: A Feisty Elf, A Personal Demon, And A Princess Who Can Drink You Under the Table Welcome to Dreamland with First Look Teaser for "Disenchantment"
From the mind of Matt Groening, comes the 10-episode adult animated comedy fantasy series, "Disenchantment," launching on Netflix, August 17.

[06/28/18 - 08:06 AM]
Video: Trailer Debut - "The Guernsey Literary and Potato Peel Pie Society" Starring Lily James and Michiel Huisman and Directed By Mike Newell
Based on the novel by Mary Ann Shaffer and Annie Barrows, the Netflix original film premieres August 10.

[06/26/18 - 07:00 AM]
Video: Featurette Debut - Strike Your "GLOW" Power Pose
Go behind the scenes of "GLOW" and watch the cast train their bodies (and minds) in preparation for season two.