The drug that wrote the playbook of Big Pharma and changed sex forever...

Premiering on August 12, 2022 Exclusively on discovery+

Trailer for the 3-Part Docuseries Released Today

This is the untold story of a blue pill that changed the world. Developed against all odds and marketed like no drug in history, Viagra quickly unleashed a tidal wave of controversy. Using nostalgic 90s archives and exclusive interviews with the people who were there, including Dr. David Brown, known as the father of Viagra; Ian Osterloh, the Pfizer Inc. team leader who oversaw the top-secret clinical trials that proved the blue pill does indeed work; and Pfizer marketing team members Rooney Nelson, David Brinkley and Janice Lipsky, the series gives a behind-the-scenes look into the revolutionary drug that wrote the playbook of Big Pharma and changed sex forever.

"Viagra: The Little Blue Pill That Changed The World" is produced for discovery+ by October Films. For October Films, Adam Bullmore serves as executive producer. For discovery+, Howard Swartz and Liz Massie are executive producers and Candice Allgood is coordinating producer. Brent Hodge directs.