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[03/11/03 - 12:00 AM] UPN Renews 'Smackdown!' By Brian Ford Sullivan (TFC) |
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CHICAGO (thefutoncritic.com) -- UPN and the WWE have signed a multi-year renewal deal to keep "WWE Smackdown" at the network through the 2004-05 season.
Despite ratings being down by 13% from last season (6.37 million viewers on average vs. 5.55 million as of March 2), "Smackdown" is still UPN's most-watched program as well as the top-rated show among male teens and the third-highest-rated show among persons 12 through 34 (behind CBS and NBC) in its time period.
The deal also marks a change in the series' license-fee structure. Previously, in what was essentially a time buy, the WWE had paid a straight fee of $300,000 per week (about $16 million a year) to UPN in order to broadcast the series. In exchange, the WWE sold most of "Smackdown's" ad inventory, with UPN handling just two minutes' worth of spots. Beginning this fall however, the WWE will switch to a more traditional license-fee arrangement as now UPN will pay the company about $500,000 per week for the series and take over selling all of the ad inventory.
Despite the netlet actually paying for the series now, the switch will likely end up putting more money in UPN's pocket. The WWE reportedly makes $1 million per episode through its ad spots and with UPN taking over the inventory, it will see a net profit of $500,000 per episode, an increase from the $300,000 the WWE currently pays them.
Other details announced: UPN will keep the series on Thursday nights and the WWE will create four "Smackdown"-related specials per year in addition to its usual 52 weeks-a-year format.
This article was updated on March 12.
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[11/21/25 - 01:01 PM] Netflix Wins Drama Series "Trigger Point" and Orders Hot Package Straight to Series Joel Edgerton stars in an action crime drama about a group of former Tier One Special Forces Operators who sell their elite skills to the criminal underworld behind the front of a private military contracting firm - and the FBI agent who's hunting for them.
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[11/21/25 - 12:13 PM] "Henry David Thoreau" to Air on PBS March 2026 The three-part, three-hour film examines the life and work of the 19th-century writer in the context of antebellum New England and the larger United States, as well as through the universal themes he focused on in his writings.
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[11/21/25 - 12:00 PM] CBS Series Top L+7 Multiplatform Competitive Charts Seven weeks into the 2025/26 broadcast season, "Tracker" is the #1 series, averaging 14.2 million viewers across broadcast and streaming.
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[11/21/25 - 11:00 AM] Video: New Trailer of Upcoming Drama "Memory of a Killer" Starring Patrick Dempsey and Michael Imperioli - Premiering This January on FOX Dempsey stars as a hitman, Angelo Doyle, leading a dangerous double life while hiding an even deadlier personal secret.
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[11/21/25 - 09:00 AM] What's New on HBO Max This December New films due next month include "The Family McMullen," A24's "Ne Zha II," A24 documentary "Architecton," and Bleeker Street's "Spinal Tap II: The End Continues."
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[11/21/25 - 09:00 AM] "TMZ Presents: TMZ's Most Outrageous Moments of 2025" Premieres Tuesday, December 2 at 9/8c on FOX TMZ brings you an ultimate year-end spectacle packed with the most jaw-dropping moments, epic surprises, and unforgettable blunders of 2025!
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[11/21/25 - 09:00 AM] Video: We TV Releases Exclusive Sneak Peek of the New Season of "Love During Lockup" The prequel to "Love After Lockup," "Love During Lockup," reveals the fascinating moments that occur when people in the free world look for love and begin relationships with inmates, capturing their journey as they count down the days, weeks, months, or even years until the anticipated release.
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[11/21/25 - 07:39 AM] Great American Media Celebrates "Christmas as It's Meant to Be" as the Exclusive Broadcast Home of the 2025 National Christmas Tree Lighting Great American Media will exclusively broadcast the ceremony on Great American Family Friday, December 5 at 8 p.m. ET, with streaming available on Great American Pure Flix through January 31, 2026.
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[11/21/25 - 06:03 AM] FOX Sports' FIFA World Cup 2026 Final Draw Presentation Features Unprecedented 3 1/2 Hours of Live Coverage on Broadcast Television FOX Sports' veteran sportscasters Rob Stone and Jenny Taft will anchor the network's on-site broadcast alongside former U.S. Men's National Team (USMNT) stars and acclaimed analysts Alexi Lalas and Stu Holden.
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[11/21/25 - 01:01 AM] Video: "The Night My Dad Saved Christmas 2" - Official Trailer - Netflix When the sneaky director of a toy company kidnaps Santa, it's up to a father and son to rescue him and save Christmas from disaster.
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[11/20/25 - 04:55 PM] "Dancing with the Stars" Jumps to Season Highs with Epic "Prince Night" The show rose dramatically over its year-ago penultimate episode in Total Viewers, with its best semifinals performance in seven years.
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[11/20/25 - 02:50 PM] Video: Watch the Trailers - "OWN for the Holidays" Returns with Three Festive New Movies "Fake Yourself a Merry Little Christmas," "The Christmas Showdown," and "Very Merry Mystery" are on tap in the coming weeks.
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[11/20/25 - 01:16 PM] "Christmas in Nashville" Unveils Star-Studded Performer Lineup for Dec. 3 Country Music Holiday Special on NBC Bill Murray & His Blood Brothers, Lauren Alaina, NE-YO, The War and Treaty and Trace Adkins are set to perform holiday favorites.
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[11/20/25 - 12:32 PM] "The Tonight Show" Enters the Upside Down - "Stranger Things" Cast to Make a Series of Guest Appearances on "The Tonight Show Starring Jimmy Fallon" Millie Bobby Brown will co-host with Fallon on December 7, which is the final post-"Sunday Night Football" special episode of the season.
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[11/20/25 - 12:30 PM] Video: Acorn TV Debuts Trailer and Key Art for "The Madame Blanc Mysteries" Two-Part Christmas Special Created by and starring Sally Lindsay, the special is set to premiere on Monday, December 15 and Monday, December 22, respectively, in the US, Canada, Australia and New Zealand.
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