or


[06/16/03 - 12:00 AM]
Spike Puts Spike on New TNN Name
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- Today, Monday, June 16 was scheduled to be the date TNN officially changed its name to Spike TV. That's not the case after a ruling last week by the Supreme Court in Manhattan. The ruling was the result of a lawsuit brought against the Viacom-owned channel by filmmaker Spike Lee over the use of the name "Spike."

Lee alleged the network was using his name as a means to draw viewers to the channel without his consent. While normally such a suit would seem frivolous (and hence why it was not originally reported about here), the lawyers for Lee, including Johnnie Cochran Jr., have revealed some devastating evidence to back up their claims.

His team produced an interview with TNN's president Albie Hecht in the April 16 edition of the Philadelphia Inquirer which saw the network head giving Lee's claims some merit:

As for the Spike TV handle: "We were looking for a name that would reflect the attitude we wanted - smart, sexy, active, irreverent, slightly aggressive and unapologetically male," says Hecht. (We've got goosebumps!)

His role models: Spike the macho vamp in Buffy the Vampire Slayer; directors Spike Lee and Spike Jonze. As a verb, think spike a volleyball. "It's a cool spike. An aggressive spike," Hecht says.

Such revelations gave State Supreme Court Justice Walter Tolub reason enough to put an injunction on the channel from using the "Spike TV" name. He also ordered Lee to post a $500,000 bond to cover Viacom's costs in case the company prevails.

As of today all references of Spike TV have been removed from the network's official web site, leaving just a note about the change:

We told you we would be changing our name. Due to a New York State ruling we can't do that at this time. We are still going to be the First Network for Men. Stay tuned as we build and change.

TNN will simply revert to the "New TNN" tagline it had used previously for the time being. The channel has no plans to reschedule any of its programming, including "The Strip," a series of adult-oriented cartoons seen as the linchpin to the network's rebranding. The two-hour block bows on June 26.

The Supreme Court in Manhattan is currently scheduled to resume arguments from both parties on June 23.

For the complete article in the Philadelphia Inquirer, click here.

For more information on the legal merits of Spike Lee's allegations, visit Findlaw.com's article on this subject.





  [june 2003]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[01/30/26 - 01:01 PM]
Lifetime Sets Seven All-New Thrillers Premiering Saturdays, Beginning Valentine's Day Featuring All Star Casts
Kicking off on Valentine's Day and based on a true story, is "The Dating App Killer: The Monica White Story" executive produced and directed by Elisabeth Rohm and starring NAACP Image Award winner Lela Rochon and Jarod Joseph.

[01/30/26 - 11:06 AM]
Top-Tier Pastry Chefs from Across the Country Battle for Elite Title in "The Ultimate Baking Championship" on Food Network
In each episode, host Jesse Palmer tests the competitors on the core techniques that outstanding pastry chefs must master, from laminated dough and pâte à choux to chocolate work and sugar artistry.

[01/30/26 - 10:12 AM]
Prime Video's "God of War" from Sony Pictures Television and Amazon MGM Studios Announces Three New Cast Members
Alastair Duncan, Jeff Gulka, and Danny Woodburn are among the latest additions.

[01/30/26 - 10:11 AM]
HBO Renews Original Late-Night Comedy Series "It's Florida, Man." for a Third Season
From Rough House Pictures, this outrageous late-night comedy series brings to life unbelievable ripped-from-the-headlines tales of the Sunshine State - straight from the people who live there.

[01/30/26 - 10:11 AM]
"20/20" Ranks No. 1 in the Two-Hour Time Period Across the Board Versus CBS and NBC
"20/20" posted across-the-board gains week to week: Total Viewers, Adults 25-54 and Adults 18-49, hitting 9-week highs in both key Adult demos.

[01/30/26 - 10:03 AM]
Bravo's "The Real Housewives of Potomac" Three-Part Reunion Begins Sunday, Feb. 15 at 8 P.M. ET/PT
Host Andy Cohen sits down with Gizelle Bryant, Ashley Darby, Wendy Osefo, Stacey Rusch, Keiarna Stewart, Tia Glover, Angel Massie and friends Monique Samuels and Jassi Rideaux to discuss the biggest moments of their milestone season 10.

[01/30/26 - 07:01 AM]
Apple's Neo-Noir Detective Story "Sugar" Set to Return for Season Two on June 19
The eight-episode second season of "Sugar" will make its global return on Friday, June 19 on Apple TV with one episode, followed by one new episode weekly, every Friday through August 7.

[01/30/26 - 06:20 AM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers
"Nightline" was also up year to year in Total Viewers for the week of January 19.

[01/30/26 - 06:01 AM]
Video: "In the Mud" Season 2 - Official Trailer - Netflix
Five female prisoners forge a unique bond after a deadly accident... until corruption and turf wars within a ruthless prison threaten to destroy them.

[01/30/26 - 12:16 AM]
The Danish Crime Series "The Asset" Returns for a Second Season
The second season brings back returning cast members Clara Dessau, Maria Cordsen, Afshin Firouzi, and Nicolas Bro, among others, who will encounter their greatest challenges yet in the fight for survival and justice.

[01/30/26 - 12:01 AM]
Video: "The Museum of Innocence" - Official Trailer - Netflix
In 1970s Istanbul, a man's forbidden love for a shop-girl evolves into a lifelong journey of obsession and longing. Based on Orhan Pamuk's iconic novel.

[01/29/26 - 07:02 PM]
NBC Comedy Pilot Orders: "Newlyweds" & "Untitled Lizer, Lynch and Sagal Pilot"
Gail Lerner is behind the former; while Kari Lizer is behind the latter, which stars Jane Lynch and Katey Sagal.

[01/29/26 - 12:56 PM]
"Dirty Rotten Scandals" Premieres Wednesday, March 4 at 9PM ET/PT on E!
This season explores the darker side of some of America's most beloved television shows by delivering untold stories from past participants and new original reporting.

[01/29/26 - 12:19 PM]
Helena Bonham Carter, Steve Coogan, Caleb Jonte Edwards, Marissa Long, Alexander Ludwig, Chris Messina, and AJ Michalka Are Headed to "The White Lotus"
Reservations confirmed.

[01/29/26 - 12:11 PM]
Mandy Patinkin Signs on to Play Odin in Prime Video's "God of War" from Sony Pictures Television and Amazon MGM Studios
Based on PlayStation's massively popular ancient mythology-themed video game, the series has received a two-season order, with pre-production underway in Vancouver, and casting has begun.