or


[09/15/03 - 12:00 AM]
Upn, WB Tout Early Premieres
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- Netlets UPN and the WB both launched new comedies last Thursday and surprisingly both couldn't be happier with the results. In a pair of press releases, each touted their respective victories in target demographics:

UPN's "The Mullets" brought in the male audience:

The special sneak preview of UPN's new comedy THE MULLETS laid a big-time smackdown in the time period on original episodes of ABC's "Extreme Makeover," FOX's "Temptation Island 3" and the premiere of The WB's sitcom "Run of the House" in all key male demographics, including men 12-34 (2.3/8), men 18-34 (2.3/8) and men 18-49 (2.1/6), as well as teens (1.9/7). THE MULLETS ranked second in the time period among male teens (2.3/8), behind only NBC.

THE MULLETS put a super-sized hurt on the premiere of the WB's sitcom "Run of the House," beating it in all key adult demos by +73% among adults 18-34 (1.9/6 vs. 1.1/3), +60% among adults 18-49 (1.6/4 vs. 1.0/3), +36% among persons 12-34 (1.9/6 vs. 1.4/5) and +40% among total viewers (3.5mil vs. 2.5mil).

THE MULLETS extended its lead over the WB's new show in the male demos, including +109% among males 12-34 (2.3/8 vs. 1.1/4), +188% among men 18-34 (2.3/8 vs. 0.8/3), +200% among men 18-49 (2.1/6 vs. 0.6/2) and +44% among male teens (2.3/8 vs. 1.6/5).

While the WB's "Run of the House" skewed female:

At 9:30pm, Run of the House was up sharply over last year's premiere in the time period (Off Centre 9/19/02). The new family comedy built +80% among females 12-34 (1.8/6), +40% among women 18-34 (1.4/4), +86% among women 18-49 (1.3/3), +25% among adults 18-49 (1.0/3) and +8% among persons 12-34 (1.4/5). The show scored particularly well among teens (2.2/9, up +38%) and female teens (2.8/14, up +115%). Run of the House also ranked #1 in its time period among female teens and #2 among teens.

The Frog was also especially proud of new entry "Steve Harvey's Big Time" and the season premiere of "What I Like About You":

The debut of Steve Harvey's Big Time at 8:00pm on Thursday, September 11, delivered growth versus last year's time period premiere (Family Affair 9/12/02) in persons 12-34 (1.6/6, up +7%), males 12-34 (1.3/5, up +8%), adults 18-34 (1.5/5, up +15%), men 18-34 (1.4/6, up +56%), men 18-49 (1.1/4, up +22%) and female teens (2.4/12, up +14%). Steve Harvey's Big Time ranked #1 in its time slot in female teens (2.4/12). Compared to the season time period average, Big Time was up across nearly every key demo, including +33% in persons 12-34, +36% in adults 18-34 and +40% in adults 18-49.

Steve Harvey's Big Time grew from the first half-hour to the second half-hour across the board in the key demos of 12-34, 18-34, 18-49 and teens.

At 9:00pm, the season premiere of What I Like About You improved significantly over last year's premiere of Jamie Kennedy Experiment in the time period (9/19/02) across all female demos, with a +33% gain in both females 12-34 (2.0/7) and women 18-34 (1.6/5), and a +18% increase in women 18-49 (1.3/3). Female teens (3.0/14) found the show in its new Thursday time slot, building +30% over both the JKX premiere and the series' year-ago premiere in that key target demo. What I Like About You ranked #1 in its time period in female teens (3.0/14) and #2 in teens (2.4/10).





  [september 2003]  
S
M
T
W
T
F
S
 


· EXTREME MAKEOVER (ABC)
· FAMILY AFFAIR (WB)
· JAMIE KENNEDY EXPERIMENT, THE (WB)
· MULLETS, THE (UPN)
· OFF CENTRE (WB)
· RUN OF THE HOUSE (WB)
· STEVE HARVEY'S BIG TIME CHALLENGE (WB)
· TEMPTATION ISLAND (FOX)
· WHAT I LIKE ABOUT YOU (WB)





[05/27/16 - 10:31 AM]
AMC Is Now Home to Five of the Top 10 Shows on Cable TV and Two of the Top Three Cable Premieres This Television Season
AMC spins the numbers for the season to date.

[05/27/16 - 10:07 AM]
Pittsburgh Penguins Host San Jose Sharks in Game 1 of Stanley Cup Final Monday, May 30 - Memorial Day - at 8 P.M. ET on NBC
The Sharks advanced to their first Stanley Cup Final in franchise history with a 5-2 win in Game 6 of the Western Conference Final vs. St. Louis, while Pittsburgh advanced with a 2-1 win in Game 7 of the Eastern Conference Final against the Tampa Bay Lightning.

[05/27/16 - 08:28 AM]
Night 1 of "500 Questions" Dominates Its Thursday Unscripted Competition
ABC spins the numbers for Thursday, May 26.

[05/27/16 - 08:23 AM]
NBC's "The Red Nose Day Special" Draws a 0.6/2 and 2.155 Million Viewers Overall
NBC spins the numbers for Thursday, May 26.

[05/27/16 - 07:11 AM]
Destination America Steps Into the Darkest Town in America in the All-New Series "Ghosts of Shepherdstown"
The six-part series launches Sunday, June 12 at 10:00/9:00c on the cable channel.

[05/27/16 - 06:00 AM]
2nd Annual Red Nose Day Raises Over $31.5 Million for Kids in Need, Over 70 Stars Join NBC for Live Charity Event "The Red Nose Day Special"
Elton John, Julia Roberts, Jack Black, Ellen DeGeneres, Tracy Morgan, Blake Shelton, Will Ferrell and Zac Efron were among the many celebrities who appeared in the live, two-hour charity television event.

[05/26/16 - 03:11 PM]
ITV and Hulu Commission Exciting Eight-Part Drama Series "Harlots"
Acclaimed actresses Samantha Morton, Lesley Manville and Jessica Brown Findlay are set to star in the series, which will be produced by Monumental Pictures.

[05/26/16 - 02:37 PM]
"Comedy Bang! Bang!" Gets "Weird" with a One-Week Free Preview of This Season's Premiere Episode
IFC is previewing the first episode of this upcoming season free on IFC.com, through the IFC mobile app, On Demand and wherever the internet lives one week before it premieres on IFC on Friday, June 3.

[05/26/16 - 02:32 PM]
"Brett Gelman's Dinner in America" Special Premieres Friday, July 1st at Midnight (ET/PT) on Adult Swim
The premise is simple: A roundtable discussion in which Brett attempts to engage four distinguished actors - Loretta Devine, Shareeka Epps, Joe Morton and Mack Wilds - in an open forum on racism.

[05/26/16 - 01:43 PM]
AMC.com Releases the Director's Commentary on the "Preacher" Pilot
Series executive producers and directors Seth Rogen and Evan Goldberg give viewers an exclusive inside look at the premiere episode.

[05/26/16 - 12:52 PM]
CBS to Finish "Angel from Hell," "Rush Hour" Runs on Saturday Nights
Look for the former to return on Saturday, July 2 while the latter will resume on Saturday, July 23.

[05/26/16 - 12:41 PM]
Video: Showtime(R) Drops the New Trailer for Its Music Series "Roadies," The First Original Series from Oscar(R) Winner Cameron Crowe
The series gives an insider's look at the reckless, romantic, funny and often poignant lives of a committed group of roadies who live for music and the de facto family they've formed along the way.

[05/26/16 - 12:07 PM]
Michael Bloom Joins TBS & TNT as Senior Vice President of Unscripted Series and Specials
Most recently, Bloom was instrumental in forging the architecture for ELeague, the new eSports co-venture between Turner and WME | IMG.

[05/26/16 - 12:03 PM]
Kobe Bryant Named "Athlete of the Decade" by Spike TV
Spike TV proudly honors the Lakers' iconic superstar with its first ever "Athlete of the Decade" award to be presented at the network's 10th Annual "Guys Choice" event.

[05/26/16 - 12:02 PM]
WGN America's "Outsiders" Star David Morse Throws Out First Pitch at the Pittsburgh Pirates vs. Arizona Diamondbacks Game, In Celebration of the Start of Production on the Hit Series' Season Two
Morse's first pitch comes on the heels of Pittsburgh Mayor William Peduto declaring Wednesday, May 18 "Outsiders Day," with a proclamation ceremony at City Hall.