or


[09/15/03 - 12:00 AM]
Upn, WB Tout Early Premieres
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- Netlets UPN and the WB both launched new comedies last Thursday and surprisingly both couldn't be happier with the results. In a pair of press releases, each touted their respective victories in target demographics:

UPN's "The Mullets" brought in the male audience:

The special sneak preview of UPN's new comedy THE MULLETS laid a big-time smackdown in the time period on original episodes of ABC's "Extreme Makeover," FOX's "Temptation Island 3" and the premiere of The WB's sitcom "Run of the House" in all key male demographics, including men 12-34 (2.3/8), men 18-34 (2.3/8) and men 18-49 (2.1/6), as well as teens (1.9/7). THE MULLETS ranked second in the time period among male teens (2.3/8), behind only NBC.

THE MULLETS put a super-sized hurt on the premiere of the WB's sitcom "Run of the House," beating it in all key adult demos by +73% among adults 18-34 (1.9/6 vs. 1.1/3), +60% among adults 18-49 (1.6/4 vs. 1.0/3), +36% among persons 12-34 (1.9/6 vs. 1.4/5) and +40% among total viewers (3.5mil vs. 2.5mil).

THE MULLETS extended its lead over the WB's new show in the male demos, including +109% among males 12-34 (2.3/8 vs. 1.1/4), +188% among men 18-34 (2.3/8 vs. 0.8/3), +200% among men 18-49 (2.1/6 vs. 0.6/2) and +44% among male teens (2.3/8 vs. 1.6/5).

While the WB's "Run of the House" skewed female:

At 9:30pm, Run of the House was up sharply over last year's premiere in the time period (Off Centre 9/19/02). The new family comedy built +80% among females 12-34 (1.8/6), +40% among women 18-34 (1.4/4), +86% among women 18-49 (1.3/3), +25% among adults 18-49 (1.0/3) and +8% among persons 12-34 (1.4/5). The show scored particularly well among teens (2.2/9, up +38%) and female teens (2.8/14, up +115%). Run of the House also ranked #1 in its time period among female teens and #2 among teens.

The Frog was also especially proud of new entry "Steve Harvey's Big Time" and the season premiere of "What I Like About You":

The debut of Steve Harvey's Big Time at 8:00pm on Thursday, September 11, delivered growth versus last year's time period premiere (Family Affair 9/12/02) in persons 12-34 (1.6/6, up +7%), males 12-34 (1.3/5, up +8%), adults 18-34 (1.5/5, up +15%), men 18-34 (1.4/6, up +56%), men 18-49 (1.1/4, up +22%) and female teens (2.4/12, up +14%). Steve Harvey's Big Time ranked #1 in its time slot in female teens (2.4/12). Compared to the season time period average, Big Time was up across nearly every key demo, including +33% in persons 12-34, +36% in adults 18-34 and +40% in adults 18-49.

Steve Harvey's Big Time grew from the first half-hour to the second half-hour across the board in the key demos of 12-34, 18-34, 18-49 and teens.

At 9:00pm, the season premiere of What I Like About You improved significantly over last year's premiere of Jamie Kennedy Experiment in the time period (9/19/02) across all female demos, with a +33% gain in both females 12-34 (2.0/7) and women 18-34 (1.6/5), and a +18% increase in women 18-49 (1.3/3). Female teens (3.0/14) found the show in its new Thursday time slot, building +30% over both the JKX premiere and the series' year-ago premiere in that key target demo. What I Like About You ranked #1 in its time period in female teens (3.0/14) and #2 in teens (2.4/10).





  [september 2003]  
S
M
T
W
T
F
S
 


· EXTREME MAKEOVER (ABC)
· FAMILY AFFAIR (WB)
· JAMIE KENNEDY EXPERIMENT, THE (WB)
· MULLETS, THE (UPN)
· OFF CENTRE (WB)
· RUN OF THE HOUSE (WB)
· STEVE HARVEY'S BIG TIME CHALLENGE (WB)
· TEMPTATION ISLAND (FOX)
· WHAT I LIKE ABOUT YOU (WB)





[06/29/16 - 03:36 PM]
New Updated "Lost in Space" Series Coming Exclusively to Netflix
Reimagined by feature writing team Matt Sazama and Burk Sharpless, with Zack Estrin showrunning, the series will premiere worldwide on Netflix in 2018.

[06/29/16 - 02:03 PM]
Video: Netflix's "BoJack Horseman" Season Three Mane Trailer Is Here!
The season three trailer for "BoJack Horseman" is here and BoJack is a bona fide movie star!

[06/29/16 - 01:34 PM]
VH1 Greenlights New Late Night Talk Show with Host Marc Lamont Hill
CNN commentator and BET News host Marc Lamont Hill will anchor the weekly series delivering VH1's pop culture spin on the hottest entertainment news and gossip.

[06/29/16 - 12:28 PM]
Golf Channel Posts Most-Watched Second Quarter Ever
Golf Channel spins the numbers for the quarter to date.

[06/29/16 - 12:06 PM]
AMC Renews "Preacher" for an Expanded Second Season
The Sony Pictures Television-AMC Studios co-production is the #2 new series on cable this year among adults 18-49 and adults 25-54.

[06/29/16 - 11:40 AM]
LMN Debuts Drama Series "Blue: A Secret Life," Starring Julia Stiles on July 8
The project was originally commissioned in the US as "Blue," a three-season, short-form series for online channel WIGS.

[06/29/16 - 11:02 AM]
Video: Netflix's "Tallulah" - Trailer & Key Art Debut
Ellen Page and Allison Janney co-star in the project, which will debut on July 29.

[06/29/16 - 10:01 AM]
Sara Bareilles, DNCE and Pitbull Join All-Star Lineup of Performers for NBC's Annual "Macy's 4th of July Fireworks Spectacular"
Returning to emcee the broadcast are "Today" show co-hosts Willie Geist and Tamron Hall.

[06/29/16 - 10:01 AM]
HBO and Cinemax Bring Four Series to Comic-Con International: San Diego 2016
The HBO series "Game of Thrones," "Silicon Valley" and "Vice Principals" and the Cinemax series "Outcast" are confirmed for panels and autograph sessions.

[06/29/16 - 09:29 AM]
The Second Season of Pop's "Sing It On" Premieres on Wednesday, July 27 at 9:00 PM, ET/PT
The eight-episode docu-series showcases the real-life stories of four wickedly talented and highly charismatic collegiate a cappella teams.

[06/29/16 - 09:24 AM]
Get Ready to Rock This Summer with "AXS TV Concerts Hosted by Mark Cuban"
The new five-week series will run on Thursdays from August 11 through September 8.

[06/29/16 - 09:02 AM]
Ovation TV Sets Revolutionary Programming Stunt for Bastille Day, July 14
"Pardon Our French!," Ovation's day-long programming event, will feature French-themed films, documentaries and exclusive previews and behind-the-scenes footage from "Versailles."

[06/29/16 - 09:02 AM]
"Squidbillies" Season 10 Premieres Sunday, July 10 at 11:30 p.m. ET/PT on Adult Swim
This season features all-new covers of the theme song each week from a variety of musical artists including Father John Misty, Kurt Vile, The B-52s, Sharon Van Etten, Jimmy Cliff and Rebecca Schiffman.

[06/29/16 - 08:51 AM]
Stewart Copeland of The Police Rocks Out in Travel Channel's "Island Fever"
In the hour-long special, Copeland dives headfirst into the Java Sea to surf Bali's famous waves, drinks local moonshine in the rice fields and jams with a Balinese gamelan drumming group.

[06/29/16 - 08:35 AM]
Tuesday's Broadcast Ratings: "Got Talent" Once Again Keeps NBC on Top
The Peacock wins the night in adults 18-49 as well as total viewers.