or


[09/15/03 - 12:00 AM]
Upn, WB Tout Early Premieres
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- Netlets UPN and the WB both launched new comedies last Thursday and surprisingly both couldn't be happier with the results. In a pair of press releases, each touted their respective victories in target demographics:

UPN's "The Mullets" brought in the male audience:

The special sneak preview of UPN's new comedy THE MULLETS laid a big-time smackdown in the time period on original episodes of ABC's "Extreme Makeover," FOX's "Temptation Island 3" and the premiere of The WB's sitcom "Run of the House" in all key male demographics, including men 12-34 (2.3/8), men 18-34 (2.3/8) and men 18-49 (2.1/6), as well as teens (1.9/7). THE MULLETS ranked second in the time period among male teens (2.3/8), behind only NBC.

THE MULLETS put a super-sized hurt on the premiere of the WB's sitcom "Run of the House," beating it in all key adult demos by +73% among adults 18-34 (1.9/6 vs. 1.1/3), +60% among adults 18-49 (1.6/4 vs. 1.0/3), +36% among persons 12-34 (1.9/6 vs. 1.4/5) and +40% among total viewers (3.5mil vs. 2.5mil).

THE MULLETS extended its lead over the WB's new show in the male demos, including +109% among males 12-34 (2.3/8 vs. 1.1/4), +188% among men 18-34 (2.3/8 vs. 0.8/3), +200% among men 18-49 (2.1/6 vs. 0.6/2) and +44% among male teens (2.3/8 vs. 1.6/5).

While the WB's "Run of the House" skewed female:

At 9:30pm, Run of the House was up sharply over last year's premiere in the time period (Off Centre 9/19/02). The new family comedy built +80% among females 12-34 (1.8/6), +40% among women 18-34 (1.4/4), +86% among women 18-49 (1.3/3), +25% among adults 18-49 (1.0/3) and +8% among persons 12-34 (1.4/5). The show scored particularly well among teens (2.2/9, up +38%) and female teens (2.8/14, up +115%). Run of the House also ranked #1 in its time period among female teens and #2 among teens.

The Frog was also especially proud of new entry "Steve Harvey's Big Time" and the season premiere of "What I Like About You":

The debut of Steve Harvey's Big Time at 8:00pm on Thursday, September 11, delivered growth versus last year's time period premiere (Family Affair 9/12/02) in persons 12-34 (1.6/6, up +7%), males 12-34 (1.3/5, up +8%), adults 18-34 (1.5/5, up +15%), men 18-34 (1.4/6, up +56%), men 18-49 (1.1/4, up +22%) and female teens (2.4/12, up +14%). Steve Harvey's Big Time ranked #1 in its time slot in female teens (2.4/12). Compared to the season time period average, Big Time was up across nearly every key demo, including +33% in persons 12-34, +36% in adults 18-34 and +40% in adults 18-49.

Steve Harvey's Big Time grew from the first half-hour to the second half-hour across the board in the key demos of 12-34, 18-34, 18-49 and teens.

At 9:00pm, the season premiere of What I Like About You improved significantly over last year's premiere of Jamie Kennedy Experiment in the time period (9/19/02) across all female demos, with a +33% gain in both females 12-34 (2.0/7) and women 18-34 (1.6/5), and a +18% increase in women 18-49 (1.3/3). Female teens (3.0/14) found the show in its new Thursday time slot, building +30% over both the JKX premiere and the series' year-ago premiere in that key target demo. What I Like About You ranked #1 in its time period in female teens (3.0/14) and #2 in teens (2.4/10).





  [september 2003]  
S
M
T
W
T
F
S
 


· EXTREME MAKEOVER (ABC)
· FAMILY AFFAIR (WB)
· JAMIE KENNEDY EXPERIMENT, THE (WB)
· MULLETS, THE (UPN)
· OFF CENTRE (WB)
· RUN OF THE HOUSE (WB)
· STEVE HARVEY'S BIG TIME CHALLENGE (WB)
· TEMPTATION ISLAND (FOX)
· WHAT I LIKE ABOUT YOU (WB)





[02/13/16 - 08:44 AM]
Friday's Broadcast Ratings: ABC Leads the Night Among Adults 18-49
"Shark Tank" and "20/20" post big gains from a week ago.

[02/13/16 - 08:40 AM]
ABC Wins Friday with "Shark Tank" and "20/20" at Season Highs
ABC spins the numbers for Friday, February 12.

[02/13/16 - 08:29 AM]
"Grimm" Matches Its 18-49 High Since Nov. 6
NBC spins the numbers for Friday, February 12.

[02/12/16 - 05:55 PM]
The Academy Announces Third Slate of Presenters for the 88th Oscars(R)
"The Oscars(R)," hosted by Chris Rock, will air live Oscar Sunday, February 28, on ABC.

[02/12/16 - 02:05 PM]
MTV's Comedy Darlings, "Awkward" and "Faking It" Return with Plenty of Surprises on Tuesday, March 15 at 10PM and 10:30PM ET/PT
The second half of "Awkward" season 5 kicks off at the beginning of summer, a year after we last saw Jenna and her friends.

[02/12/16 - 02:01 PM]
Jamie-Lynn Sigler Signs on to Guest Star on Freeform's Hit Series "Baby Daddy"
Sigler will portray Sarah Gilcrest, the "hot teacher" from Ben's high school days.

[02/12/16 - 01:19 PM]
Discovery Family Channel Celebrates Valentine's Day with a Weekend Filled with Shows Dedicated to Love and Friendship
The network will offer something for every member of the household from animated series such as "Strawberry Shortcake," "My Little Pony" and "Littlest Pet Shop" to special episodes of "Cake Boss" and some beloved films from a recent past.

[02/12/16 - 01:18 PM]
Discovery Family Channel Celebrates President's Day with a Special Programming Line Up
Look for a special presentation of "Broadway at the White House" and the film "The American President" on Monday, February 15.

[02/12/16 - 01:02 PM]
LEGO Star Wars Animated Short Featuring "Star Wars: The Force Awakens" Characters to Debut Monday, February 15 on Disney XD
"Poe to the Rescue" is the first episode in "LEGO Star Wars: The Resistance Rises," a series of all-new animated shorts that take place prior to the First Order's attack on Jakku.

[02/12/16 - 11:04 AM]
Video: "Confirmation" - Long Lead Tease (HBO Films)
The Kerry Washington-led film premieres Saturday, April 16 on the pay channel.

[02/12/16 - 10:22 AM]
Video: "Veep" Season 5 - Clip Tease (HBO)
The series returns for its 10-episode fifth season on Sunday, April 24.

[02/12/16 - 10:15 AM]
Syfy Greenlights Original Sci-Fi Thriller "Prototype" to Pilot
The project centers on three unlikely cohorts who inadvertently stumble upon an invention that challenges the very nature of quantum physics - a discovery which in turn puts their lives in grave danger.

[02/12/16 - 09:39 AM]
Video: AMC Releases a First-Look Trailer for the Upcoming Mini-Series Event "The Night Manager" Premiering on Tuesday, April 19 at 10 PM ET/PT
Tom Hiddleston, Hugh Laurie, Olivia Colman, Tom Hollander and Elizabeth Debicki star in the project.

[02/12/16 - 09:04 AM]
Thursday's Broadcast Ratings: ABC, FOX Split Demo Crown
FOX however is the most-watched network on the night.

[02/12/16 - 09:03 AM]
Showtime(R) Kicks Off Grammy(R) Weekend by Unveiling the Official Trailer for Cameron Crowe's New Music Series "Roadies"
Luke Wilson and Carla Gugino star in the project, premiering Sunday, June 26 at 10:00/9:00c.