or


[09/18/03 - 12:00 AM]
Women High on the WB's 'Heaven,' Friday Comedies
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- The WB knows its demographic: women and more specifically, female teens. That's the concensus after the openers of "7th Heaven," "Everwood" and its new Friday comedy lineup this week. In a trio of press releases, the Frog touted its growth in said demographics. Here's a breakdown of the news:

Monday's season premieres of "7th Heaven" and "Everwood" saw the network win the night in several key demographics:

7TH HEAVEN shot out of the gate with its eighth season premiere, scoring its highest premiere deliveries ever in women 18-34 (5.0/16), women 12-34 (6.0/20) and women 18-49 (4.9/14). The veteran family drama notched its second highest premiere numbers ever in adults 18-34 (3.4/12) and adults 18-49 (3.3/10) and equaled its second highest among persons 12-34 (4.0/14).

7TH HEAVEN's premiere ratings in the key demos of women 12-34 (6.0/20) and women 18-34 (5.0/16) were the fourth highest premieres ever on The WB.

7TH HEAVEN ranked #1 in its time period in women 18-34 (5.0/16), adults 18-34 (3.4/12), women 12-34 (6.0/20), persons 12-34 (4.0/14) and women 18-49 (4.9/14). The series also ranked #1 for the night in female teens, with a whopping 8.8/30, and teens 12-17 (5.4/19).

The premiere of EVERWOOD achieved the third-highest premiere ratings ever for The WB in the Monday 9:00-10:00 p.m. time period in women 12-34 (3.6/11) and women 18-49 (3.1/8), and the fourth highest ever in persons 12-34 (2.6/8), adults 18-34 (2.1/6) and women 18-34 (3.0/8). The drama ranked #1 in its time period in female teens (5.3/19), #2 in women 12-34 (3.6/11), and #3 in persons 12-34 (2.6/8) and men 18-34 (1.3/4).

On its premiere Monday, The WB ranked #1 for the night in women 18-34 (4.0/12), women 12-34 (4.8/15), teens 12-17 (4.6/15) and female teens (7.0/24). The night of premieres also ranked #2 on the night, behind Monday Night Football, among persons 12-34 (3.3/10) and ranked #3 among women 18-49 (4.0/11), men 12-34, men 18-34, adults 18-49 and male teens.

The network's "Play for a Billion" special on Sunday also fared well, making it one of the most watched specials in the network's history:

PEPSI PLAY FOR A BILLION scored for The WB in many key demos as an average of 4.3 million people watched Rick Bay, a teacher from Princeton, West Virginia become an instant millionaire, as he was just two digits away from becoming television's first-ever billionaire.

PEPSI PLAY FOR A BILLION ranked #2 in its 8-10 p.m. Sunday time period in the vital demos of adults 18-34 (2.1/6) and persons 12-34 (2.0/6) as well as in men 18-34 (1.8/6) and men 12-34 (1.7/5). The special also scored a #1 rank in women 12-34 (2.3/7) and #3 in women 18-34 (2.4/7). Among teens, BILLION was #2 (1.7/7) as well as #1 in female teens (2.0/8).

Historically, BILLION was one of the strongest specials in the history of The WB. With 4.3 million average viewers throughout the broadcast, BILLION is the sixth-most-watched special in the nine-season history of The WB. Only three other specials outranked it in adults 18-34 (3.3/4) and four others in women 18-34 (2.4/7) and men 18-34 (1.8/6).

PEPSI PLAY FOR A BILLION also delivered triple-digit percentage gains across the 18-34 and 12-34 demos, plus adults 18-49, total viewers compared to the parallel night last season. The special broadcast, which also saw two women win a trip around the world and three people win new cars, improved the time period year-to-year +163% in adults 18-34 (2.1/6), +200% in women 18-34 (2.4/7), +157% in men 18-34 (1.8/6), +122% in persons 12-34 (2.0/6), +130% in women 12-34 (2.3/7), +113% in men 12-34 (1.7/5), +150% in adults 18-49 (2.0/5), +280% in men 18-34 (1.9/5) and +75% in women 18-49 (2.1/5).

While Friday's comedy lineup saw the network win the night in teens and lead all networks in female teens:

The WB's hit comedy REBA and the new series ALL ABOUT THE ANDERSONS propelled the network to a night of strong ratings growth from time period premieres a year ago, with double-digit growth in the key 18-34 demographic, building 13% in adults 18-34 (1.7/7 vs. 1.5/6) and 14% in women 18-34 (2.4/9 vs. 2.1/8), as well as 5% in women 12-34 (2.3/9). For the night The WB tied for first in teens (1.4/7), led all networks in female teens (1.7/9) and ranked third among six broadcast networks in persons 12-34 (1.6/7), women 12-34 (2.3/9), adults 18-34 (1.7/7) and women 18-34 (2.4/9).

The hour-long season premiere of REBA delivered solid growth versus last year's premieres in the time period (What I Like About You & Sabrina the Teenage Witch, 9/20/02), building +25% in households (3.0/6), +18% in total viewers (4.3 million), +6% in persons 12-34 (1.7/8), +6% in adults 18-34 (1.8/8), +13% in women 18-34 (2.7/10), +20% in adults 18-49 (1.8/7), +4% in women 18-49 (2.4/8), +11% in males 12-34 (1.0/5), +38% in men 18-49 (1.1/5) and +63% in male teens (1.3/8).

The hour premiere was also right on par with last year's half-hour season premiere of REBA at 9:00pm in persons 12-34, males 12-34, adults 18-34 and adults 18-49, and improved on last year's series premiere in women 18-34 (+8%), men 18-49 (+22%) and male teens (+86%). It was the best premiere ever of a WB Friday 8:00pm program in adults 18-49 and women 18-49, and equaled the highest in women 18-34 and men 18-49. It also scored the best numbers for a WB Friday 8:00pm premiere in households (3.0/6) and total viewers (4.3 million.) REBA ranked #3 in the 8-9pm time period in persons 12-34 (1.7/8), females 12-34 (2.3/9), adults 18-34 (1.8/8), women 18-34 (2.7/10) and women 18-49 (2.4/8). The comedy also ranked #1 among teens (1.4/8) and #2 in female teens (1.5/8).

At 9:30pm, the debut of ALL ABOUT THE ANDERSONS delivered significant growth over last year's premiere in the time slot (Greetings from Tucson, 9/20/02), and was the top-rated show on broadcast television among female teens (2.2/11). The new comedy was up +15% over last year in persons 12-34 (1.5/6), up +24% in females 12-34 (2.1/7), +27% in adults 18-34 (1.4/5), up +54% in women 18-34 (2.0/7), up +17% in adults 18-49 (1.4/5), up +12% in women 18-49 (1.9/6), up +43% in men 18-49 (1.0/3) and +10% in male teens (1.1/5). ALL ABOUT THE ANDERSONS ranked #1 in the time period among female teens, #2 in females 12-34 and teens and #3 in persons 12-34 and women 18-49.

GROUNDED FOR LIFE ranked #1 in its new time period among female teens (1.8/10), #2 in women 12-34 (2.3/8) and men 18-34 (1.4/6), and tied for second in teens (1.2/6).





  [september 2003]  
S
M
T
W
T
F
S
 


· ALL ABOUT THE ANDERSONS (WB)
· EVERWOOD (WB)
· GREETINGS FROM TUCSON (WB)
· GROUNDED FOR LIFE (WB)
· MONDAY NIGHT FOOTBALL (ESPN)
· REBA (CW)
· SABRINA, THE TEENAGE WITCH (WB)
· SEVENTH HEAVEN (CW)
· WHAT I LIKE ABOUT YOU (WB)





[07/26/17 - 03:10 PM]
HBO/Cinemax Programming Overview - Summer 2017
The company recaps its plans for the rest of the year and beyond.

[07/26/17 - 03:09 PM]
Five-Part Miniseries "Chernobyl," Starring Jared Harris, Produced by Sister Pictures and The Mighty Mint as an HBO/Sky Television Co-Production, to Begin Filming Next Year
Harris will play Valery Legasov, the Soviet scientist chosen by the Kremlin to investigate the accident.

[07/26/17 - 03:08 PM]
"Baltimore Rising," Chronicling the Struggle of Police and Activists to Hold the City Together in the Wake of Strife, Debuts in November on HBO
Directed by Sonja Sohn, the film follows activists, police officers, community leaders and gang affiliates, who struggle to hold Baltimore together, even as the homicide rate hits record levels.

[07/26/17 - 03:07 PM]
HBO Announces Documentary Lineup for the Second Half of 2017
Highlights include Alex Gibney and Blair Foster's Rolling Stone documentary, due in November.

[07/26/17 - 03:06 PM]
Hit HBO Comedy Series "Curb Your Enthusiasm," Starring Larry David, Returns for Its Ninth Season Oct. 1
Guest stars this season include Elizabeth Banks, Ed Begley, Jr., Carrie Brownstein, Bryan Cranston, Lauren Graham, Jimmy Kimmel, Nick Offerman, Nasim Pedrad and Elizabeth Perkins.

[07/26/17 - 03:05 PM]
James Franco and Maggie Gyllenhaal Star in HBO Drama Series "The Deuce," Created by David Simon and George Pelecanos, Debuting Sept. 10
The show's title comes from the local slang for New York's fabled 42nd Street.

[07/26/17 - 03:03 PM]
ESPN Films' Ric Flair 30 for 30 "Nature Boy" Premieres November 7
Director Rory Karpf will take an inside look at Flair's story, including his triumphs, his tragedies, and his pivotal role in turning pro wrestling into mainstream sports entertainment.

[07/26/17 - 03:01 PM]
Jon Stewart Returns to HBO for His First Stand-Up Special in 21 Years
Additionally, this fall Stewart will host the latest "Night of Too Many Stars" all-star benefit for NEXT For AUTISM, to be presented live from The Theater at Madison Square Garden in New York on Saturday, November 18.

[07/26/17 - 01:33 PM]
Comic-Con Trailer for "The Walking Dead," Viewed More Than 31 Million Times in Four Days Breaking Own Record for Views
AMC spins the digital numbers for the trailer to date.

[07/26/17 - 12:38 PM]
21 Million Viewers Tune In to Simulcast Premiere of Disney's "Descendants 2" in Live + 3 Data
Disney Channel further spins the numbers for Friday, July 21.

[07/26/17 - 11:14 AM]
Electus Partners with Michael Franzese, Moshe Diamant, and Michael Tadross Jr. to Create New Mafia Series "American Royalty"
The project is a revealing and uncompromising look back at a time when mobsters were bigger than life, often bringing politicians and corporate executives to their knees.

[07/26/17 - 11:00 AM]
Freeform Dives Into Production on New Original Drama Series "Siren"
Sibongile "Sibo" Mlambo joins the previously announced cast of Alex Roe, Eline Powell, Fola Evans-Akingbola, Ian Verdun and Rena Owen.

[07/26/17 - 10:58 AM]
PBS Announces "We'll Meet Again" with Ann Curry, New Six-Part Series Premiering Winter 2018
Exploring some of history's most dramatic events from across the globe through the personal stories of those who experienced them, the series brings together people whose lives intersected at pivotal moments.

[07/26/17 - 10:50 AM]
Animal Planet's "Rescue Dog to Super Dog" Gives Assistance and Comfort to People in Need and a Second Chance to Shelter Dogs
The newcomer launches Saturday, August 12 at 10:00/9:00c.

[07/26/17 - 10:49 AM]
Former NASA Astronaut Mike Massimino to Anchor Science Channel's Primetime Coverage of the Great American Eclipse on Monday, August 21 at 9 PM
In addition, Massimino will serve as guide to the definitive series on our closest neighbors in the solar system, "The Planets," premiering Tuesday, August 22 at 10:00/9:00c.