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[08/17/04 - 12:00 AM] Five Advertisers Enroll in Hallmark Channel's Back-To-School Vignette Campaign |
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[via press release from The Hallmark Channel] |
FIVE ADVERTISERS ENROLL IN HALLMARK CHANNEL�S
BACK-TO-SCHOOL VIGNETTE CAMPAIGN
Staples, Kohl�s, Subaru, Dairy Management and Interstate Brands
(Wonderbread) Participate in Seasonal Vignettes for Kids and Kids at Heart
Hallmark Channel announced today that five advertisers have signed on to
sponsor themed vignettes to run on the family-friendly network during the back-toschool
season. Staples, Kohl�s, Subaru, Dairy Management and Interstate Brands�
Wonderbread will sponsor the vignettes, which take on a 1970s feel with a series of
classic first-day-of-school photographs set to music. The promotion marks Hallmark
Channel�s first back-to-school seasonal campaign.
The funny, and often �frightening,� set of images remind viewers of their backto-
school days and what it was like trying just a little too hard to be hip on that first day
back from summer vacation. Images include a teen with a mullet, butterfly collar and
white polyester bellbottom pants, and a young boy in tube socks, bowl cut and Starsky
& Hutch lunch box. A voice-over explains that the images are being presented as a
friendly reminder for parents to dress their kids �responsibly� and to shop �responsibly�
during the back-to-school season. Each spot is �brought to you by� one of the five
sponsors.
�This campaign is in keeping with the mission of our Sponsorship Solutions Unit
to create unique and tailored environments for our advertisers,� said Bill Abbott,
Hallmark Channel�s executive vice president, national ad sales. �Our goal is to help
advertisers break through commercial clutter to allow their messages to stand out and
back-to-school makes complete sense for us since Hallmark Channel reaches such a
loyal audience.�
Hallmark Channel is a 24-hour basic cable channel that provides high-quality,
entertainment programming to a national audience of 62 million subscribers. The
program service is distributed through nearly 4,500 cable systems and communities and
direct-to-home satellite services across the country. Crown Media Holdings, Inc.
(NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S.,
is distributed worldwide to more than 122 countries. The combined channels reach
more than 116 million subscribers globally. In January 2004, Crown launched its first
digital service, the Hallmark Movie Channel, which is its second 24-hour linear channel.
Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes awardwinning
titles from the Hallmark Entertainment collection for exhibition in a variety of
television media including Video-on-Demand and High Definition Television.
- HALLMARK CHANNEL -
For more information please visit hallmarkchannel.com or hallmarkmoviechannel.com.
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[10/17/25 - 10:01 AM] 51st Season of "Saturday Night Live" Continues with Three Back-to-Back Shows in November Miles Teller is on tap to host on November 1, followed by Nikki Glaser on November 8, and Glen Powell on November 15.
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[10/17/25 - 09:05 AM] All-New Season of "The Last Woodsmen" Premieres Friday, November 14 at 9PM ET/PT on Discovery Deep in the untamed wilderness of the Pacific Northwest, veteran logger Jared Douglas returns to put everything on the line in the new season.
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[10/17/25 - 09:01 AM] Video: "Mob War: Philadelphia vs. The Mafia" - Sneak Peek - Netflix A brutal mob war between John Stanfa and Joey Merlino plunges '90s Philadelphia into chaos and bloodshed in this captivating true-crime series.
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[10/17/25 - 08:31 AM] Video: "Me late que si" - Official Trailer - Netflix A desperate, ordinary man, fed up with his misfortune, hatches a daring heist and assembles a very unusual group to attempt the impossible: stealing a live lottery jackpot.
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[10/17/25 - 08:00 AM] "Weapons" Begins Streaming Exclusively on HBO Max October 24 When all but one child from the same class mysteriously vanish on the same night at 2:17 a.m., a community is left questioning who or what is behind their disappearance.
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[10/17/25 - 07:01 AM] Video: "My Secret Santa" - Official Trailer - Netflix A vivacious single-mom (Alexandra Breckenridge) in need of a job decides to disguise herself as a man in order to get hired as the seasonal Santa at a luxury ski resort.
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[10/17/25 - 07:01 AM] "Euphoria" Season 3 Is Coming Spring 2026 Newly announced cast members include Gideon Adlon, Bill Bodner, Colleen Camp, Danielle Deadwyler, Homer Gere, Jessica Blair Herman, Natasha Lyonne, Hemky Madera, Kwame Patterson, Trisha Paytas, Rebecca Pidgeon, Bella Podaras, Cailyn Rice, Eli Roth, Madison Thompson, Jack Topalian, Sam Trammell, Matthew Willig.
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[10/17/25 - 06:01 AM] Video: "Eloa the Hostage: Live on TV" - Official Trailer - Netflix This gripping documentary explores the case of a teenage girl who was kidnapped by her ex-boyfriend in one of Brazil's most shocking hostage situations.
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[10/17/25 - 06:01 AM] Apple Is the Exclusive New Broadcast Partner for Formula 1 in the U.S. Apple TV will deliver comprehensive coverage of Formula 1, with all practice, qualifying, Sprint sessions, and Grands Prix available to Apple TV subscribers.
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[10/16/25 - 02:11 PM] Video: National Geographic Unveils First Look at "Chris Hemsworth: A Road Trip to Remember" - A Powerful and Heartfelt Special Featuring the Global Movie Star on His Most Personal Journey Yet The one-hour documentary, from Academy Award-nominated filmmaker Darren Aronofsky's Protozoa, Jane Root's Nutopia, and Chris Hemsworth and Ben Grayson's Wild State, premieres November 23 at 9:00/8:00c on National Geographic and streams the next day on Disney+ and Hulu.
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[10/16/25 - 12:58 PM] Lifetime Announces Annual "It's a Wonderful Lifetime" Holiday Movie Slate Kicking Off November 29th Featured talent this year includes Brandy Norwood, Kane & Katelyn Brown, Loretta Devine, Debbi Morgan, Arielle Kebbel, Tyler Hilton, James Lafferty, Vivica A. Fox, Jackée Harry, Sy'Rai Smith, Nischelle Turner, Jeffrey Bowyer-Chapman, and others.
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[10/16/25 - 12:31 PM] Video: "The Witcher" Season 4 - Character Trailer - Netflix Scattered to fates unknown, Geralt, Yennefer and Ciri traverse the war-torn Continent and its countless enemies in the hope of finding each other again.
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[10/16/25 - 11:32 AM] A+E Global Media and Rachael Ray's Free Food Studios Cook Up Expanded Programming Partnership with Over 100 New Episodes Ordered The network has ordered 110 new episodes of Ray's programming, including new episodes of "Meals in Minutes," that will continue to focus on her approachable and comforting cooking style.
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[10/16/25 - 11:18 AM] Video: "Don't Date Brandon" - Official Trailer - Paramount+ Brandon seemed like the perfect boyfriend, but when Amber reaches out to his ex-wife Athena, the truth begins to unravel, revealing a disturbing history of lies, restraining orders, and a criminal past.
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[10/16/25 - 11:01 AM] "Pop Culture Jeopardy!," from Sony Pictures Television, Returns for a Second Season on Netflix "We couldn't be more thrilled to be partnering with the exemplary team at Netflix, to bring more episodes to our passionate and loyal viewers," said Suzanne Prete.
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