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[11/17/04 - 12:00 AM]
Billy Joel & Levi's Featured on NBC's 'Apprentice,' November 18
[via press release from NBC]

BILLY JOEL & LEVI'S FEATURED ON NBC'S APPRENTICE, NOVEMBER 18

"THE BUTT STOPS HERE" WHEN CANDIDATES CREATE PROMOTIONAL CATALOG FOR LEVI STRAUSS, ON NBC'S "THE APPRENTICE" (NOVEMBER 18, 9-10PM ET)

MUSIC LEGEND BILLY JOEL TREATS THE WINNING TEAM TO THE BEST REWARD YET

"I remember from the time I was 2-years old, I've been wearing Levi's. I'm even still wearing them on occasion," says Trump.

NEW YORK �- November 17, 2004 �- Donald Trump, Levis Strauss and Billy Joel headline this week's dramatic episode of NBC's "The Apprentice" on Thursday, November 18, 9-10 p.m. ET.

Trump begins the show with another corporate re-shuffle to even the playing field. Team "Mosaic" is asked to give up one person to "Apex." vCandidates are instructed to create an innovative promotional catalog to showcase Levi's jeans. Teams are judged by Levi's President Robert Hanson based upon authenticity and passion for the Levi's brand. "I remember from the time I was 2-years old, I've been wearing Levi's. I'm even still wearing them on occasion," says Trump.

Bitter rivalries ensue on both teams and emotions run high as all candidates begin to jockey for position. Trump presides over another shocking boardroom first when he finds he must bend the rules again.

Music legend Billy Joel treats the winning team to the best reward yet and showcases his personal side. "Apprentice" winner Bill Rancic returns to the boardroom filling in for George Ross.

"MOSAIC": Maria, Sandy, Kelly, Andy, and Wes

"APEX": Ivana, Jennifer M., and Kevin

Week 11 Boardroom Exemption: Kelly

About Levi Strauss:

Invented in 1873 by Levi Strauss, Levi's� Jeans are the original, authentic jeans. They are the most successful, widely recognized and often imitated jeans products in the history of apparel. Levi's� Jeans have captured the attention, imagination and loyalty of generations of diverse individuals in more than 100 countries around the world and continues to do so today through jeans wear innovation. Levi Strauss and Co. marked its 150th year of business in 2003. For more information about the Levi's brand, its products and Levi's� stores, visit www.levi.com

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





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· APPRENTICE, THE (NBC)




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