OXYGEN AND CHARLOTTE RONSON PARTNER TO CREATE A T- SHIRT TO BENEFIT ST. JUDE CHILDREN�S RESEARCH HOSPITAL

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T-shirt To Be Unveiled At The 2005 Sundance Film Festival

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PARK CITY, UT January 21, 2005 � The Oxygen Network joins the festivities in Park City at the Sundance Film Festival to unveil their Charlotte Ronson designed �Sociopathic Social Climber� t-shirt in support of St. Jude Children�s Research Hospital. The white and gold t-shirt, designed exclusively for Oxygen by New York designer Charlotte Ronson, celebrates Oxygen�s upcoming film Confessions of a Sociopathic Social Climber. The made for television movie, which stars Jennifer Love Hewitt, Joseph Lawrence, and Colin Ferguson premieres Saturday, March 12 at 8 p.m. EST.

The �Sociopathic Social Climber� tees will be available from Saturday January 22 until Wednesday, January 26 at the Activision Celebrity Gifting House benefiting St. Jude Children�s Research hospital (262 Grant Avenue) in Historic Old Town, Park City.

Beginning late January 2005, the t-shirts will be sold exclusively online at Bluefly.com and can also be purchased at specialty boutiques such as C. Ronson, Miele, and Shop in New York City. All proceeds from the sale of the t-shirts will be donated to the St. Jude Children�s Research Hospital.

Confessions of a Sociopathic Social Climber follows Katya Livingston, played by Jennifer Love Hewitt, a ruthless social climber on her way to the top. Along the way she discovers that while love may not be on her to-do list, it�s her ticket to the party of the season�if she has the good sense to see it.

Founded in 1998, Bluefly, Inc. (NASDAQ SmallCap: BFLY) is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District. For more information, please call 212-944-8000 or visit www.bluefly.com.

St. Jude Children�s Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by the late entertainer Danny Thomas and based in Memphis, Tennessee, St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St. Jude is financially supported ALSAC, its fundraising organization. For more information, please visit www.stjude.org.

About Oxygen Media

Oxygen Media is a 24-hour cable television network that puts a fresh spin on television for women. Oxygen airs a diverse array of original series including the spontaneous, unscripted, daily Oprah After the Show, the hidden camera prank show Girls Behaving Badly, and the live call-in show Talk Sex with Sue Johanson. Oxygen is also the home base for Ellen DeGeneres with the acquisition of her hit talk show The Ellen DeGeneres Show and sitcom Ellen. Oxygen airs more original programming and delivers the youngest audience of all the women�s networks. Founded in 1998, the network is independently owned and now available in more than 54 million cable households. Oxygen Media also owns and operates www.oxygen.com.