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[02/01/05 - 12:00 AM]
One Candidate Quits and Another Gets 'Fired' on NBC's 'The Apprentice' (FeB. 3 9-10pm Et)
[via press release from NBC]

ONE CANDIDATE QUITS AND ANOTHER GETS "FIRED" ON NBC'S "THE APPRENTICE" (FEB. 3 9-10PM ET)

CANDIDATES PERCOLATE A GRASS-ROOTS "BUZZ" CAMPAIGN TO PROMOTE NESCAF� TASTER'S CHOICE COFFEE

NEW YORK �- February 1, 2005 �- The drama builds in the opening minutes of the third episode of NBC's "The Apprentice" as one candidate confronts his/her team about wanting to quit the competition (Thursday, February 3, 9-10pm ET). After an emotional decision is made, Donald Trump equips teams "Magna" and "Net Worth" with $75,000 each to orchestrate a grass roots pr campaign to create buzz for premium coffee brand Nescaf� Taster's Choice.

In his task delivery, Trump jokes, "The largest food company in the world is called Nestle (owner of Nescaf�). Nestle is worth more than $100 billion. That's $96 billion more than I'm worth and I'm not happy about that."

During the task one team struggles with their overall creative vision and falls behind schedule, while the other team bonds together to create a truly innovative, breakthrough campaign. Back in the boardroom, a technicality and a fatal decision causes the demise of one of this season's most promising candidates.

" 'The Apprentice' contestants developed some really creative ideas to showcase the great taste of NESCAF� TASTER'S CHOICE to New Yorkers," said Marty Sharkey, NESCAF� TASTER'S CHOICE marketing manager. "This week fans of the show will be surprised to see that NESCAF� TASTER'S CHOICE can be enjoyed in more ways than one. Viewers should also look for a special invitation to enjoy NESCAF� TASTER'S CHOICE in the comfort of their own homes."

"MAGNA": Stephanie, Bren, Erin, Michael, Danny, Verna, Kendra, and Alex

"NET WORTH": John, Audrey, Angie, Tara, Chris, Tana, Craig and Kristen.

Week 3 Exemption: Michael

About NESCAF� TASTER'S CHOICE
NESCAF� TASTER'S CHOICE is one of the largest coffee brands in the world and is a part of Nestl� USA. NESCAF� coffee is sold in more than 100 countries around the world. Worldwide 440 million cups of NESCAF� coffee are served daily. For more information on NESCAF� TASTER'S CHOICE, please visit: www.TastersChoice.com.

About NESTL� USA
Named one of "America's Most Admired Food Companies" in Fortune magazine for the seventh consecutive year, Nestl� USA provides quality brands and products that bring flavor to life every day. Nestl� USA, with 2003 sales of $12 billion, includes Nestl� Brands Company, Nestl� Prepared Foods Company, and Nestl� Purina PetCare Company. Nestl� USA is part of Nestl� S.A. in Vevey, Switzerland-the world's largest food company with sales of $65.5 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





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· APPRENTICE, THE (NBC)




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