[04/19/05 - 12:00 AM]
TNT Sweeps Targeted Adult Demos, Ranks #1 in Prime Among Persons 2+ and Households

[via press release from TNT]

TNT Sweeps Targeted Adult Demos, Ranks #1 in Prime among Persons 2+ and Households

TNT continued its winning ways last week by sweeping prime and total day among its targeted adult 18-49 and 25-54 demos, while also ranking #1 in prime time among persons 2+ and households, according to data from Nielsen Media Research. TNT�s success was propelled by its weekend telecasts of The Fugitive, ad-supported cable�s #1 movie for the week among adults 25-54, and by continued success with Law & Order, which outdelivered shows on UPN and The WB among targeted demos. Sister network TBS scored with The Wedding Planner, the week�s #1 movie among adults 18-34 and 18-49, as well as Sex and the City, which had its best performance of the year and outperformed programs on NBC, UPN and The WB among targeted adult demos.

Weekly ratings highlights for TNT and TBS:

In prime, TNT ranked as ad-supported cable�s #1 network for the week among adults 18-49 (1,098,000), adults 25-54 (1,263,000), persons 2+ (2,413,000) and households (1,886,000).

In total day, TNT ranked as ad-supported cable�s #1 network among adults 18-49 (703,000) and adults 25-54 (747,000).

TNT�s Sunday, April 17, telecast of the Harrison Ford blockbuster The Fugitive ranked as ad-supported cable�s #1 movie among adults 25-54 (1,676,000), with the Saturday, April 16, telecast coming in second (1,589,000).

The Wedding Planner on TBS Sunday, April 17, at 8 p.m. and 10 p.m. tied as the top two movie telecasts among adults 18-34 (847,000), while the 8 p.m. telecast was the #1 movie among adults 18-49 (1,606,000).

TNT�s Monday, April 11, 9 p.m. telecast of Law & Order outdelivered all programs that night on The WB and UPN among persons 2+ and households, while the Tuesday, April 12, 9 p.m. telecast beat all programs on UPN among adults 18-49 and 25-54, as well as all programs on UPN and The WB among persons 2+ and households.

TBS�s Tuesday, April 12, 9:30 p.m. telecast of Sex and the City scored its highest delivery of the year among adults 18-34 and 18-49, beating all programs for the night on The WB and UPN among those demos. The episode also outdelivered Scrubs and Will & Grace on NBC among adults 18-34 and 18-49.

TNT and TBS, which rank as ad-supported cable�s #1 and #2 networks, respectively, in prime among adults 18-49 for the broadcast season to date, are both exhibiting growth for the season in their targeted demos when compared to the same time period last year. For TNT, delivery of adults 18-49 is up 7 percent in prime and 6 percent in total day, while delivery of adults 25-54 is up 6 percent in prime and 4 percent in total day. TBS�s delivery of adults 18-34 is up 12 percent in prime and 3 percent in total day, while delivery of adults 18-49 is up 5 percent in prime and 3 percent in total day.

For 2005 to date, TNT is showing growth among adults 18-49 (prime +8 percent; total day +10 percent) and adults 25-54 (prime +6 percent; total day +7 percent), while TBS is showing prime growth among adults 18-34 (+15 percent) and adults 18-49 (+5 percent).

For the 2004-05 broadcast season to date, the combined seven broadcast networks� 45.3 household share is down 4 percent vs. the first 30 weeks of the 2003-04 season, while ad-supported cable is currently posting a 52.1 household share, up 5 percent vs. the first 30 weeks of the 2003-04 season.

Turner Network Television (TNT), television�s destination for drama and one of cable�s top-rated networks, offers original movies and limited series, including Into the West, an epic six-week television event from DreamWorks Television and master storyteller and executive producer Steven Spielberg; original recurring series, including the detective drama The Closer, starring Kyra Sedgwick, and the crime thriller Wanted, with Gary Cole; powerful one-hour dramas, such as Law & Order, Without a Trace, ER, NYPD Blue, Charmed, Judging Amy and Angel; broadcast premiere movies; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

TBS is television�s �very funny� network, serving as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; high-profile original series, such as The Real Gilligan�s Island and Outback Jack; blockbuster movies; and hosted movie showcases.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.

Weekly Ratings Period: 4/11/05-4/17/05

2004 Broadcast-Season-To-Date Ratings Period: 9/20/04-4/17/05

Year-To-Date Ratings Period: 12/27/04-4/17/05

Source: Turner Research from Nielsen Media Research data. Prime time is M-Su 8-11pm. Total Day reflects total programming hours for each network as reported by Nielsen. The following networks do not program the entire M-Su 6a-6a daypart: A&E, ABC Fam, ADSM, Bio, CMDY, CNBC, Court TV, Discovery, ENT, FX, FOOD, GAME, HIST, HGTV, Lifetime, NAN, NGC, NICK, OXY, HALL, TLC,TSOU, WE, WGN and SPIKE. All ratings based on Total U.S. Television Universe of 109,600,000 homes. Movie rankings include all ad-supported program telecasts coded as feature films in Nielsen Media Research systems. (Data for Sunday 3 a.m.-6 a.m. not yet available.)

  [april 2005]  

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