or


[05/02/05 - 12:00 AM]
Elvis Is on the Building!!!

[via press release from CBS]

ELVIS IS ON THE BUILDING!!!

WHOLE LOTTA SHAKIN' GOING ON IN CBS MARKETING CAMPAIGN TO PROMOTE "ELVIS WEEK"

Promotional Blitz To Include �

Four Hour CBS Television Movie Event "ELVIS" �

Two Hour Special "ELVIS BY THE PRESLEY'S," Featuring Intimate Interviews with Priscilla Presley and Lisa Marie Presley �

Glossy Spread in People Magazine, With Sound Chip That Plays "Blue Suede Shoes"�

Mini Elvis CD Featured on Four King-Themed TV Guide Covers �

Elvis Holograms On Building Sides in New York and Los Angeles �

And Elvis Promotions on VH1, Infinity Radio and American Airlines' "Eye on American" In Flight Entertainment

Almost 50 years after first appearing on CBS on "The Ed Sullivan Show," CBS is rolling out an aggressive multi-platform marketing and publicity campaign to support its upcoming "ELVIS WEEK," which will be anchored by six hours of CBS programming that charts the historic rise of one of the world's most famous entertainers. In conjunction with the television specials, People Magazine is featuring in its current issue an embedded audio feature in a multi-page glossy photo spread that plays Elvis' "Blue Suede Shoes" upon opening, while TV Guide will feature a real CD on its May 8 cover. American Airlines will also feature Elvis-themed content on its "Eye on American" in flight entertainment feature throughout April and May, including clips from the CBS movie event.

The multi-layered effort also includes addition print stunts, buzz builders on the street, unique online tie-ins, heavy promotion on Viacom radio and cable properties, extensive co-marketing with CBS's 200-plus affiliated stations and special Elvis-themed content on "CBS Eye on American."

Elvis Presley, one of the most famed entertainers ever to live, is celebrated in a way like never before May 8-13 on CBS. On May 8 and 11, the four-hour movie event "ELVIS" chronicles Elvis' journey from his humble beginnings to worldwide celebrity. Presley's master recordings will be heard in a biographical film for the first time. "ELVIS BY THE PRESLEY'S," a new entertainment special that will feature a collection of new, intimate interviews with his former wife, Priscilla Beaulieu Presley, and their daughter, Lisa Marie Presley and other family members, will be broadcast May 13. Exclusive never-before-seen television performances, photographs from the Presley Estate archives and Presley family home movies will be broadcast for the first time. Both events were produced with the full cooperation and participation of the Elvis Presley Estate.

In an innovative print stunt for "ELVIS WEEK," Elvis' music will come alive in the pages of People magazine. In its current issue, a clip of "Blue Suede Shoes" will instantly play when the reader opens up a multi-page glossy spread. This groundbreaking promotion marks the first time People has employed this special technology embedding audio in an ad page.

Other print publicity will include an exclusive, unreleased version of the Elvis hit "Young and Beautiful" on a mini-CD attached to four different covers of the May 8 TV Guide issue, which hits newsstands on May 5. CBS has also commissioned an exclusive Elvis themed crossword puzzle to be featured in The New York Times the day of the "ELVIS" premiere.

Besides on-air, CBS will take its ELVIS promotions to the air with a special version of American Airlines' in-flight program "CBS Eye on American" exclusively devoted to "ELVIS WEEK," featuring behind-the-scenes looks at both "ELVIS" and "ELVIS BY THE PRESLEY'S," segments from Elvis' "'68 Comeback Special" and "Aloha from Hawaii" and videos of remixed Elvis hits. "CBS Eye on American" is seen by millions of travelers each month since 1998. Passengers will also receive "ELVIS" Viewer's Guides and a CD sampler.

Several stunts on the street have been planned to further add to the excitement of "ELVIS WEEK." Elvis may have left the building, but dynamic video previews of The King will be projected on buildings in New York and Los Angeles on the nights leading up to the premiere. Street teams will distribute hundreds of thousands of specially-created "ELVIS" Viewer's Guides in New York and Los Angeles, at Graceland and Television City in Las Vegas and aboard American Airlines flights. Traditional outdoor advertising will include "King" sized billboards in Times Square and on Sunset Strip, and buses in New York and Los Angeles will be blanketed with "ELVIS" posters.

Several innovative online components will add to the buzz about The King of Rock N' Roll. CBS has created a "Dancing Elvis" that will shimmy across the screen on prominent web portals, including Yahoo. In order to build word of mouth amongst Elvis' faithful, CBS has partnered with Elvis.com to offer exclusive updates on the "ELVIS" production schedules. The website Citysearch will join in the Elvis pandemonium by offering "Elvis was here" info on many of the cities where The King has a special legacy, including Memphis, Las Vegas, Hollywood and more.

CBS is also maximizing promotional opportunities within the Viacom family with an extensive campaign on sister cable networks MTV, VH1, TV Land, Spike and CMT, as well as Infinity radio stations and the Westwood One network. VH1 will air an exclusive sneak of "ELVIS," including a musical performance hosted by Camryn Manheim (who plays Gladys Presley). And Viacom sibling Paramount will participate via an in-store promotion placing "Elvis Week" tune-in stickers on DVD's of Elvis movies on sale.

CBS also has launched a comprehensive joint marketing effort with its 200-plus affiliated local stations, providing them with: a tie-in guide resembling an Elvis album cover featuring compelling story ideas for local newscasts; attention-grabbing contest ideas (such as a dance competition featuring prizes for best swivel hips and blue suede shoes); and a wealth of Elvis trivia. CBS will also be providing six Elvis songs for stations to use in locally produced on-air promos.





  [may 2005]  
S
M
T
W
T
F
S


· ELVIS (CBS)





[10/30/25 - 11:03 AM]
Bravo's "The Real Housewives of Orange County" Three-Part Reunion Begins Thursday, Nov. 6 at 8 P.M. ET/PT
Host Andy Cohen is joined by Shannon Storms Beador, Heather Dubrow, Tamra Judge, Gina Kirschenheiter, Emily Simpson, Jennifer Pedranti and Katie Ginella to reflect on an emotionally charged season 19 that led to shifting alliances and broken trust within the group.

[10/30/25 - 10:52 AM]
Video: National Geographic Documentary Films Unveils Trailer and Theatrical Release Dates for Award-Winning "The Tale of Silyan"
The award-winning documentary will make its theatrical debut this fall, opening in select U.S. theaters on November 28 and in U.K. cinemas on December 12.

[10/30/25 - 10:33 AM]
FX's "Adults" Renewed for Second Season on Hulu
The comedy follows a group of twenty-somethings in New York trying to be good people, despite being neither "good" nor "people" yet.

[10/30/25 - 10:01 AM]
Hulu's "King of the Hill" Renewed for Seasons 16 and 17
The upcoming 15th season of "King of the Hill" will premiere on Hulu and Hulu on Disney+ for bundle subscribers in the US, and on Disney+ internationally in 2026.

[10/30/25 - 09:30 AM]
Video: Starz Unveils Trailer Full of Sex and Slaughter for "Spartacus: House of Ashur" Premiering December 5
The outrageous new chapter in the world of "Spartacus" debuts with a two-episode premiere on Friday, December 5.

[10/30/25 - 08:06 AM]
ID November Programming Highlights
Look for newcomers "The Rocky Mountain Mortician Murder" and "Who Hired the Hitman?" alongside new seasons of "Body Cam" and "The Murder Tapes."

[10/30/25 - 06:38 AM]
FOX Nation to Premiere Season II of "Martin Scorsese Presents: The Saints" on Sunday, November 16
Hosted, narrated and executive produced by Academy Award-winning filmmaker Martin Scorsese, the exclusive docudrama continues to illuminate the extraordinary lives of men and women who risked everything to embody humanity's most noble and complex trait - faith.

[10/30/25 - 06:01 AM]
Video: "Stranger Things 5" - Official Trailer - Netflix
With Hawkins under lockdown, El in hiding and danger lurking at every turn, the entire party unites with a single goal: to hunt and kill Vecna.

[10/30/25 - 12:01 AM]
Deck the Halls This Holiday Season with Apple TV
Get in the spirit with originals including "The Velveteen Rabbit," "Spirited" and "The Boy, the Mole, the Fox and the Horse," and themed specials from "The Snoopy Show," "Frog and Toad," "Shape Island," "Fraggle Rock," "Eva the Owlet" and more!

[10/29/25 - 11:43 PM]
Video: "Baramulla" - Official Trailer - Netflix
A dark secret comes to light. If you saw the truth, would you believe it?

[10/29/25 - 04:03 PM]
UPtv Adds Two More Premiere Movies to Its "Most Uplifting Christmas Ever" Lineup
The new titles just added to the lineup are "A Soldier for Christmas" premiering Saturday, November 8 at 7 p.m. ET and "The Best Thing About Christmas" premiering Saturday, December 20 at 8 p.m. ET.

[10/29/25 - 02:11 PM]
NBC Unveils Lineup of New and Returning Beloved Holiday Programming
"These holiday events and specials bring audiences together in ways nothing else can," said Jen Neal, Executive Vice President, Live Events and Specials, NBCUniversal Entertainment. "NBC is your home for heartwarming traditions, joyful celebrations, and unforgettable moments."

[10/29/25 - 11:37 AM]
FOX Entertainment Studios Inks First-Look Deal with Golden Globe-Winning and Academy Award and Emmy-Nominated Powerhouse Taraji P. Henson's TPH Entertainment
Under this partnership, Henson will serve as executive producer and content originator for both scripted and unscripted television programming, spanning comedy, drama, and reality formats.

[10/29/25 - 10:01 AM]
Netflix Wins Hostage Thriller "Rabbit, Rabbit" in a Competitive Situation; Orders Hot Package Straight to Series
Starring Adam Driver, the series comes from writer Peter Craig and director Philip Barantini.

[10/29/25 - 10:00 AM]
Acorn TV's Fan Favorite Crime Drama "Harry Wild" Returns for a Feature-Length Special on November 24
The special will wrap up season four of the series where, after an apparent poisoning occurs at Vicky's (Danielle Ryan) and Cormac's (Muiris Crowley) wedding, Harry (Jane Seymour) springs into action, alongside the FBI.