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'The Amazing Race' Outperforms Time Period Averages in All Key Demographics During First Week on GSN
Emmy Award-Winning Series Delivers New Younger Viewers to the Network;
Series Drops Time Period Median Age From 54-to-42-Years-Old
SANTA MONICA, Calif., July 19 -- In its debut week on GSN,
the network's newly-acquired THE AMAZING RACE has delivered impressive
household and demographic ratings in its daily 9:00-10:00 PM time period
(July 11 - July 18). The Emmy Award-winning series' seven day household
rating averaged a .40, an 11 percent increase over the season-to-date average.
Among the key advertiser demographic of Adults 18-49, the adventure reality
series averaged a .22 rating, marking a 69 percent increase over the
season-to-date average. The series also has notably dropped the time period's
season-to-date median age from 54-years-old-to-42-years of age.
"We couldn't be more thrilled with the first week's ratings performance of
THE AMAZING RACE," commented Ian Valentine, Senior Vice President,
Programming, GSN. "We had hoped the series would add new younger viewers and
it definitely has, with our median age dropping by 12 years."
In other demographic measurements, THE AMAZING RACE garnered a .25 among
Adults 25-54, a 67 percent increase over the season-to-date time period
average. As a result of THE AMAZING RACE's addition in prime time
(8:00-11:00 PM), the network has dropped its season-to-date median age from
57.5 to 50-years-old. THE AMAZING RACE averaged nearly 350,000 viewers
Persons 2+ per telecast, a 29 percent increase over the season-to-date
average.
GSN, the Network for Games, is the only U.S. television network dedicated
to game-related programming and interactive game playing. The network
features game shows, reality series, documentaries, alternative sports
programs and casino games. As the industry leader in interactivity, GSN
features over 100 hours per week of interactive programming, which allows
viewers a chance to win prizes by playing along with GSN's televised games via
GSN.com. Reaching 57 million Nielsen homes, GSN is distributed in the U.S.
through all major cable systems and satellite providers. The network is
jointly owned by Sony Pictures Entertainment and Liberty Media Corporation.
For further media information, visit GSN's press website at corp.gsn.com.
SOURCE GSN
Web Site: http://www.GSN.com
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