or


[07/21/05 - 12:00 AM]
Nbc, Mazda and Time InC. Publishing to Create All-New Promotional Partnership

[via press release from NBC]

NBC, MAZDA AND TIME INC. PUBLISHING TO CREATE ALL-NEW PROMOTIONAL PARTNERSHIP

MAZDA, NBC AND TIME INC. PUBLISHING TO CREATE ALL-NEW PROMOTIONAL PARTNERSHIP

Campaign will blend carmaker's vehicles with network's new fall lineup

BURBANK, Calif. -- July 21, 2005 �- To bring together Mazda's all-new 2006 MAZDA5 multi-activity vehicle and NBC's fall lineup of new and returning programming, the two companies today announced they will partner in a co-branded campaign, brought together by TIME, Inc. publishing. Starting in July, the campaign will use a host of multi-media tactics, including on-air promotion, in-movie-theater advertising, magazines, CD-ROMs and interactive online services to showcase NBC and Mazda products through co-branded multi-media tactics � ultimately giving consumers a joint preview of Mazda's new cars and NBC's new fall season.

The promotion, titled 'NBC First Look, presented by Mazda,' weaves each company's products into one seamless message. Beginning on July 21, the campaign will infuse Mazda branding into a glimpse at new shows, transition into a first look at returning shows and culminate in a sneak-peek of series premieres. In addition, an online sweepstakes will give three lucky consumers the chance to win either a MAZDA5 or an all-new 2006 Mazda MX-5 Miata.

"We are always looking for new ways to market our shows, especially those that reach our audience through a wide range of media," said Barbara Blangiardi, vice president of marketing and special projects for The NBC Agency. "We believe this campaign with Mazda and Time Inc. is not only an innovation in branded entertainment, it helps us 'surround' our target audiences with tactics on-air, in-theater, online, in-magazine and more...while successfully integrating our marketing messages."

"This is a fantastic opportunity for Mazda to integrate its two newest vehicles into the launch campaign of NBC's exciting fall lineup," added Don Romano, vice president, marketing, for Mazda North American Operations. "This alliance makes us a true marketing partner � rather than a traditional sponsor or advertiser � with NBC, and we look forward to future opportunities built from this relationship."

ON NBC

The "on NBC" component of the campaign will organically weave a first look at the new Mazda vehicles directly into the initial glimpse at NBC's new fall programming, resulting in a promotion intended to prompt viewers to watch and interact.

ONLINE

Online at NBC.com, a custom-built "microsite" at www.NBCFIRSTLOOK.COM, will be refreshed as the campaign evolves, motivating new users to check out the exclusive content and registered members to return repeatedly. Visitors will not only get a look inside NBC programming, but can learn about the Mazda product lineup and featured vehicles.

In July, the site will feature previews, behind-the-scenes video from the sets, sweepstakes and the making of the Mazda on-air promotional spots. In August, the site will refresh with previews of the new season, on-set interviews with stars and actor bios and on-set photography.

The final part of the rollout will come in September and October with a special preview of a season-two premiere as well as "Cold Opens" or "First Acts" from the second week of returning shows.

IN THEATER

Through The NBC Agency's partnership with Regal CineMedia, the "First Look" campaign will hit the big screen just before the fall series premieres on NBC. With an extended "fall showcase" that will combine original shoot footage with scenes from primetime programs, this portion of the relationship will integrate Mazda vehicles and NBC programs in an overall "storyline."

IN MAGAZINE

In September, both People and Entertainment Weekly's annual fall issues will include a CD-ROM featuring both NBC and Mazda content. Mailed exclusively to more than 2-million subscribers, the CD-ROM will offer a special inside look at the NBC Fall Season, the MAZDA5 and other Mazda vehicles. The special preview disk also will include the entire pilot episode of NBC's most highly anticipated comedy "My Name is Earl". The CD-ROM will also directly connect users to the "First Look" microsite for additional content.





  [july 2005]  
S
M
T
W
T
F
S
     


· MY NAME IS EARL (NBC)





[09/27/16 - 03:36 PM]
NBC's Beloved New Tuesday Drama "This Is Us" Receives Full-Season Order
The Peacock has ordered an additional five episodes of the network's critically beloved new drama series, bringing the full season order to 18.

[09/27/16 - 12:00 PM]
"The Strain" Renewed for Fourth and Final Season
"We sincerely thank Carlton Cuse, Guillermo del Toro, Chuck Hogan and their creative team as well as the fantastic cast for three exciting seasons of The Strain," said Nick Grad.

[09/27/16 - 11:32 AM]
National Geographic Channel's Critically Acclaimed "Explorer" Set to Return on November 14 at 10:00 PM ET/PT as a Weekly Series in a New, Re-Imagined Format
Hosted by Richard Bacon, the documentary series will use a mix of intrepid field pieces, roundtable discussions and in-depth interviews in a continuation of the series' legacy of pushing the boundaries of journalism.

[09/27/16 - 10:49 AM]
Lifetime Announces Programming Event on Saturday, November 5 with Premiere of Original Movie, "Who Killed JonBenet?"
The film stars Eion Bailey, Michel Gill, Julia Campbell and Payton Lepinski as JonBenet.

[09/27/16 - 10:00 AM]
Starz Offers Bloody Good Time with Free Sampling of Original Series "Ash vs Evil Dead" Second Season Premiere Episode
A free multiplatform, nationwide sampling of the episode in its entirety will also be available online at Starz.com and through participating U.S. cable, satellite and Telco affiliates as well as participating OTT partners beginning Wednesday, September 28.

[09/27/16 - 09:15 AM]
"Family Time" Season Four Premieres Tues. Oct. 4 at 9:00 p.m. ET on Bounce TV
The series comedically chronicles the lives of the Stallworth family, headed by the dad Tony, a struggling general contractor played by Omar Gooding, and his wife Lisa, an unfulfilled stay-at-home mom portrayed by Angell Conwell.

[09/27/16 - 09:10 AM]
Monday's Broadcast Ratings: NBC Tops Coverage of the First Presidential Debate
Said 90-minute telecast draws a collective 45.3 million viewers between ABC, CBS, FOX and NBC.

[09/27/16 - 07:01 AM]
Video: Netflix Releases Trailer & Key Art for "Justin Timberlake + The Tennessee Kids"
The Netflix Original Film, which premiered at the 2016 Toronto International Film Festival, gives you the best seat in the house for the final show of the 20/20 Experience World Tour at Las Vegas' MGM Grand Garden Arena.

[09/27/16 - 06:58 AM]
Sonar Entertainment Joins with Bavaria Fernsehproduktion and Sky Deutschland to Co-Produce and Distribute Eight-Episode Series "Das Boot"
The new production is set immediately after the events of Wolfgang Petersen's 1981 Oscar-nominated classic anti-war film, one of the most successful German films of all time.

[09/27/16 - 06:12 AM]
Amazon Studios Greenlights Three New Series for Prime Video
"I Love Dick," "Jean-Claude Van Johnson" and "The Tick" are all due next year on the streaming service.

[09/27/16 - 06:09 AM]
Video: Get Ready for "The Crown" - Official Trailer, Key Art and Brand New Images Released
"The Crown" tells the inside story of Queen Elizabeth II's early reign, revealing the personal intrigues, romances, and political rivalries behind the great events that shaped the second half of the 20th Century.

[09/26/16 - 02:07 PM]
More Roadtrips Are on the Way as Great American Country Renews Its Popular Series "Going RV"
Premiering in February 2017, the new 14-episode season follows families who decide to ditch ordinary daily life for an adventure out on the open road.

[09/26/16 - 12:09 PM]
Viceland Sets Premiere for Its First-Ever Daily, Late Night Show "Desus & Mero"
The show will air Mondays-Thursdays at 11:00/10:00c beginning Monday, October 17.

[09/26/16 - 11:33 AM]
Prepare to Be Scared with Syfy's Annual "31 Days of Halloween" Celebration
Among the highlights: "Channel Zero: Candle Cove," which will now premieres Tuesday, October 11 at 9:00/8:00c.

[09/26/16 - 11:14 AM]
Raise a Glass to An All-New Season of Bravo Media's "Vanderpump Rules" Premiering Monday, November 7 at 9PM ET/PT
The new season of "Vanderpump Rules" once again partners Lisa with Jax Taylor, Stassi Schroeder, Scheana Shay, Tom Sandoval, Ariana Madix, James Kennedy, Katie Maloney, Tom Schwartz, Kristen Doute, and Lala Kent.