or


[07/21/05 - 12:00 AM]
Nbc, Mazda and Time InC. Publishing to Create All-New Promotional Partnership

[via press release from NBC]

NBC, MAZDA AND TIME INC. PUBLISHING TO CREATE ALL-NEW PROMOTIONAL PARTNERSHIP

MAZDA, NBC AND TIME INC. PUBLISHING TO CREATE ALL-NEW PROMOTIONAL PARTNERSHIP

Campaign will blend carmaker's vehicles with network's new fall lineup

BURBANK, Calif. -- July 21, 2005 �- To bring together Mazda's all-new 2006 MAZDA5 multi-activity vehicle and NBC's fall lineup of new and returning programming, the two companies today announced they will partner in a co-branded campaign, brought together by TIME, Inc. publishing. Starting in July, the campaign will use a host of multi-media tactics, including on-air promotion, in-movie-theater advertising, magazines, CD-ROMs and interactive online services to showcase NBC and Mazda products through co-branded multi-media tactics � ultimately giving consumers a joint preview of Mazda's new cars and NBC's new fall season.

The promotion, titled 'NBC First Look, presented by Mazda,' weaves each company's products into one seamless message. Beginning on July 21, the campaign will infuse Mazda branding into a glimpse at new shows, transition into a first look at returning shows and culminate in a sneak-peek of series premieres. In addition, an online sweepstakes will give three lucky consumers the chance to win either a MAZDA5 or an all-new 2006 Mazda MX-5 Miata.

"We are always looking for new ways to market our shows, especially those that reach our audience through a wide range of media," said Barbara Blangiardi, vice president of marketing and special projects for The NBC Agency. "We believe this campaign with Mazda and Time Inc. is not only an innovation in branded entertainment, it helps us 'surround' our target audiences with tactics on-air, in-theater, online, in-magazine and more...while successfully integrating our marketing messages."

"This is a fantastic opportunity for Mazda to integrate its two newest vehicles into the launch campaign of NBC's exciting fall lineup," added Don Romano, vice president, marketing, for Mazda North American Operations. "This alliance makes us a true marketing partner � rather than a traditional sponsor or advertiser � with NBC, and we look forward to future opportunities built from this relationship."

ON NBC

The "on NBC" component of the campaign will organically weave a first look at the new Mazda vehicles directly into the initial glimpse at NBC's new fall programming, resulting in a promotion intended to prompt viewers to watch and interact.

ONLINE

Online at NBC.com, a custom-built "microsite" at www.NBCFIRSTLOOK.COM, will be refreshed as the campaign evolves, motivating new users to check out the exclusive content and registered members to return repeatedly. Visitors will not only get a look inside NBC programming, but can learn about the Mazda product lineup and featured vehicles.

In July, the site will feature previews, behind-the-scenes video from the sets, sweepstakes and the making of the Mazda on-air promotional spots. In August, the site will refresh with previews of the new season, on-set interviews with stars and actor bios and on-set photography.

The final part of the rollout will come in September and October with a special preview of a season-two premiere as well as "Cold Opens" or "First Acts" from the second week of returning shows.

IN THEATER

Through The NBC Agency's partnership with Regal CineMedia, the "First Look" campaign will hit the big screen just before the fall series premieres on NBC. With an extended "fall showcase" that will combine original shoot footage with scenes from primetime programs, this portion of the relationship will integrate Mazda vehicles and NBC programs in an overall "storyline."

IN MAGAZINE

In September, both People and Entertainment Weekly's annual fall issues will include a CD-ROM featuring both NBC and Mazda content. Mailed exclusively to more than 2-million subscribers, the CD-ROM will offer a special inside look at the NBC Fall Season, the MAZDA5 and other Mazda vehicles. The special preview disk also will include the entire pilot episode of NBC's most highly anticipated comedy "My Name is Earl". The CD-ROM will also directly connect users to the "First Look" microsite for additional content.





  [july 2005]  
S
M
T
W
T
F
S
     


· MY NAME IS EARL (NBC)









[11/20/14 - 05:25 PM]
FOX Announces Additional Winter Premiere Dates, Including "Glee's" Final 13-Episode Season
Also on tap are newcomers "World's Funniest Fails," "Backstrom," "The Last Man on Earth" and "Weird Loners."

[11/20/14 - 12:47 PM]
In Honor of World AIDS Day, Showtime(R) to Present "The Last One"
The documentary chronicles the history of The NAMES Project Foundation's AIDS Memorial Quilt.

[11/20/14 - 12:29 PM]
AMC Announces Two-Night Premiere Television Event to Launch New Drama Series "Better Call Saul"
"Saul" will debut on Sunday, February 8 at 10:00 p.m. ET/PT with its second episode airing the next day, Monday, February 9 at 10:00 p.m.

[11/20/14 - 12:15 PM]
"Museum Men" - H2(TM) Premieres Brand New Series Saturday, November 29 at 10pm ET
In the series, viewers will follow highly skilled craftsmen as they use their expertise to meticulously rebuild history in museums across the nation.

[11/20/14 - 12:09 PM]
"Worst Cooks in America" Back for Sixth Season of Culinary Boot Camp with Returning Chef Anne Burrell Competing for the First Time Against Chef Tyler Florence
The latest seven-episode series premieres Sunday, January 4 at 9:00/8:00c.

[11/20/14 - 12:01 PM]
Disney-ABC Television Group and Kohl's(R) Offer the "AMAS Backstage Live" on the Watch ABC App for Desktop and Mobile Devices
The "AMAs Backstage Live" on Watch ABC is designed to be the ultimate complement to the live telecast of the "2014 American Music Awards(R)".

[11/20/14 - 11:32 AM]
Jeff Fager Announces His Decision to Return to Role As Executive Producer of "60 Minutes" Full-Time and to Step Down from Post as Chairman of CBS News
At the same time, CBS announced that Fager has extended his term as Executive Producer of "60 Minutes" to early 2019.

[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 11:13 AM]
Jennifer Lopez and Iggy Azalea to Perform "Booty" at the 2014 American Music Awards(R)
They join 5 Seconds of Summer, Mary J. Blige, Garth Brooks, Charli XCX, Fergie, Selena Gomez, Ariana Grande, Imagine Dragons, Jessie J, Lil Wayne, Lorde, Magic!, Nicki Minaj, One Direction, Sam Smith, and the evening's host, Pitbull.

[11/20/14 - 11:07 AM]
Eighth Annual Jimmy V Week for Cancer Research Begins December 3
Last year, Jimmy V Week raised a record $1.8 million, bringing the seven-year total of contributions to more than $8.2 million.

[11/20/14 - 11:06 AM]
Velocity and Discovery Channel to Air 36 Hours of Live Coverage of the Barrett-Jackson Scottsdale Auction in January 2015
Coverage begins Tuesday, January 13 from 6-8 PM ET/PT on Discovery Channel and continuing through Sunday, January 18 from 2-7 PM ET on Velocity.

[11/20/14 - 11:00 AM]
TBS's "Cougar Town" Celebrates 100th Episode
Co-creator and executive producer Bill Lawrence led a toast with cast members, including Courteney Cox, Busy Philipps, Dan Byrd, Christa Miller, Josh Hopkins and Ian Gomez.

[11/20/14 - 11:00 AM]
Investigation Discovery Turns the Pages of the Deadliest Stories with New Series -- "Murder Book" Premiering December 2
Stories are told in first-person interviews with the lead investigators as well as in the voice of veteran actor, Geoff Pierson.

[11/20/14 - 10:46 AM]
Video: New Promo for "Idol XIV" Returning with a Special, Two-Night, Three-Hour Premiere Event Wednesday, Jan. 7 and Thursday, Jan. 8 on FOX
Check out the latest tease for the new season of the network's flagship reality series.

[11/20/14 - 10:44 AM]
TBS Sets Table for 2014 Edition of "Thanksgiving with Friends" Marathon, Plus "Seinfeld" Festivus Celebration
The marathon will include all 10 Thanksgiving episodes of "Friends," along with four bonus episodes focusing on dating troubles.