[07/26/05 - 12:00 AM]
Adult Swim Posts 20 of Top 50 Cable Programs of the Week Among Adults 18-34, More Than Any Other Ad-Supported Basic Cable Network

[via press release from Cartoon Network]

Adult Swim Posts 20 of Top 50 Cable Programs of the Week Among Adults 18-34, More than Any Other Ad-Supported Basic Cable Network

Late-Night Network Again Ranked #1 for the Week in Delivery of Adults 18-34, 18-24 and Men 18-34, 18-24

Adult Swim again beat all other ad-supported basic cable networks by charting 20 different telecasts among the top 50 of the week for delivery of adults 18-34, including four programs within the top 10, according to Nielsen Media Research. The late-night network also posted its 17th straight week ranked #1 in basic cable delivery of adults 18-24, men 18-34 and men 18-24, as well as its 11th straight week ranked #1 among adults 18-34. Additionally, Adult Swim ranked #4 in delivery of adults 18-49 and #9 in delivery of adults 25-54.

Highlights of Adult Swim�s weekly performance include the following:

ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-6 a.m.)

- Adults 18-34 delivery totaled 460,000, with an average 0.7 rating.

- Adults 18-24 delivery totaled 272,000, with an average 1.0 rating.

- Men 18-34 delivery totaled 274,000, with an average 0.8 rating.

- Men 18-24 delivery totaled 158,000, with an average 1.1 rating.

- Adults 18-49 delivery totaled 591,000, with an average 0.5 rating.

Original and acquired programming both were well represented among the top 50 programs of the week for adults 18-34. Standout series included key off-net acquisitions Family Guy (#3, #6, #10-11, #18, #21, #31) and Futurama (#7, #12, #23, #37), as well as original series Aqua Teen Hunger Force (#16, #22, #26, #32, #36) and Robot Chicken (#19, #27, #29) and Harvey Birdman, Attorney at Law (#34).

Adult Swim (AdultSwim.com), launched on Cartoon Network in 2001, is Turner Broadcasting System, Inc.�s network dedicated to edgy animated comedy and action series, both original and acquired, airing Saturday-Thursday from 11 p.m-6 a.m. (ET, PT). Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 88.3 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 7/18/05-7/24/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 109,600,000 homes.

  [july 2005]  


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