[08/10/05 - 12:00 AM]
ABC Family's Original Series 'Beautiful People' Premieres with Record Numbers, Building on Strength of 'Wildfire'

[via press release from ABC Family]



Burbank, CA (Aug. 9, 2005) � The premiere of ABC Family�s new original scripted drama BEAUTIFUL PEOPLE tied channels� record for best series launch (WILDFIRE, June 20) in key demos with a 0.7 Adults 18-34 rating and 1.0 Women 18-34 rating on Monday, August 8 (9:00 � 10:00 PM ET/PT). The series improved by double and triple digits versus the prior four week time period averages with 133% in Adults 18-34 (0.7 vs. 0.3), 50% in Adults 18-49 (0.6 vs. 0.4), 233% in Women 18-34 (1.0 vs. 0.3), 125% in Women 18-49 (0.9 vs. 0.4), and 86% in HH rating (1.3 vs. 0.7).

The BEAUTIFUL PEOPLE premiere increased from its WILDFIRE lead in with Adults 18-34 (0.7 vs. 0.6), Women 18-34 (1.0 vs. 0.7) and Women 18-49 (0.9 vs. 0.7), while holding in Adults 18-49 (0.6). The debut delivered a 1.3 HH rating and 1.6 million total viewers.

ABC Family�s original scripted drama WILDFIRE continues to deliver strong ratings, with its seventh original episode airing Monday, August 8 (8:00 � 9:00 PM ET/PT) posting its best numbers since week two with a 1.6 HH rating and 2.0 million total viewers.

Source: NTI, Coverage Area Rating

  [august 2005]  


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