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[02/02/06 - 12:00 AM] Hallmark Channel Signs Conagra Foods and Listerine Pocketpaks to Sponsor Its Annual Valentine's Day Cross-Platform Promotion |
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[via press release from The Hallmark Channel] |
HALLMARK CHANNEL SIGNS CONAGRA FOODS AND LISTERINE POCKETPAKS TO SPONSOR ITS ANNUAL VALENTINE�S DAY CROSS-PLATFORM PROMOTION
Hallmark Channel and the holidays go together like cupids and arrows, and this
Valentine�s Day the network�s annual cross-platform sweepstakes will be sponsored by
ConAgra Foods and Listerine PocketPaks. ConAgra Foods will promote its Homestyle
Bakes line. The annual cross-platform sweepstakes will be featured on air, online and in
store at approximately 4,000 Hallmark Gold Crown stores across the country, and
coincides with the premiere of Hallmark Channel�s Original holiday movie, �Falling in
Love with the Girl Next Door,� premiering Saturday, February 4 (9 pm, ET/PT).
Both sponsors will have a presence on all three platforms. On-air support
includes promotional spots, sweepstakes spots, billboards, Valentine vignettes and
�Inside Story� behind-the-scenes vignettes. Hallmark Channel�s website
(www.hallmarkchannel.com) will include a link to enter the sweepstakes, and
participating Hallmark Gold Crown stores will feature point-of-purchase displays.
The sweepstakes offers the chance for entrants to win a trip for two to Los
Angeles and a VIP visit to the set of a Hallmark Channel Original movie.
�Hallmark Channel�s original holiday movies and the resulting promotions are a
valuable asset to the network and its advertisers,� said Bill Abbott, Executive Vice
President, Ad Sales, Hallmark Channel. �They consistently draw a strong consumer
audience, associating our sponsors with a high-quality brand that has the longest length
of tune in cable.�
�Falling in Love With the Girl Next Door,� stars Emmy� Award winner Shelley
Long (�Cheers�) and Academy Award�, Emmy� and Golden Globe winner Patty Duke
(�Murder Without Conviction�) as, Betsy and Bridget, two strong-willed women who
have battled for decades over who throws the best Halloween party on Catalina Island.
When Bridget�s daughter, Theresa, (Crystal Allen, �Maid in Manhattan�) returns home
after a failed romance and falls in love with the boy next door (Ken Marino, �What I Like
About You�), her childhood friend and Betsy�s son, the two women try to put their
differences aside � unsuccessfully � for the sake of their children. Patrick Duffy
(�Dallas�) and Bruce Boxleitner (�Babylon 5�) co-star.
Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate
of high-quality entertainment programming to a national audience of more than 71
million subscribers. The program service is distributed through more than 5,200 cable
systems and communities as well as direct-to-home satellite services across the country.
Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.
Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from
its award-winning collection of movies, miniseries and films for exhibition in a variety of
television media including broadcast, cable, Video-on-Demand and High Definition
Television.
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[03/28/24 - 11:07 AM] HBO Original Documentary "Brandy Hellville & The Cult of Fast Fashion" Debuts April 9 The film uncovers the toxic culture of the teen brand Brandy Melville and the global ramifications of mass-produced clothing known as fast fashion.
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[03/28/24 - 11:02 AM] FX's "Welcome to Wrexham" Shifts Season Three Premiere Date The May 2 premiere will include the first two episodes of the eight-episode season, with a new episode available each following Thursday.
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[03/28/24 - 10:36 AM] Claire Danes Will Reunite with "Homeland" Showrunner & Executive Producer Howard Gordon on the Netflix Limited Series "The Beast in Me" A grieving author finds a new subject in a real estate mogul who was once the prime suspect in his wife's disappearance. Her investigation spirals into a game of cat and mouse that might turn deadly.
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[03/28/24 - 10:32 AM] Roku Originals Reunites "The Real Bros of Simi Valley" for New Movie; Directed by Jimmy Tatro "The Real Bros of Simi Valley: High School Reunion" is a continuation of the beloved original series, co-created by Jimmy Tatro and Christian Pierce, which became a social media phenomenon generating over a billion views across video platforms.
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[03/28/24 - 10:04 AM] Bravo Reveals Returning Cast for "The Real Housewives of New York City" Season 15 After a successful first bite out of the Big Apple, all six ladies of Bravo's "The Real Housewives of New York City" will return for season 15, including Sai De Silva, Ubah Hassan, Erin Lichy, Jenna Lyons, Jessel Taank and Brynn Whitfield.
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[03/28/24 - 10:03 AM] Matt Barnes and Anansa Sims Give a Close-Up Look at Navigating Love, Co-Parenting, Fame and More in New Series, "The Barnes Bunch," Premiering Friday, April 19 at 10PM ET on WE tv This endearing new series follows NBA champion and successful Podcaster, Matt Barnes, alongside his fiancée, model and reality personality, Anansa Sims, as they navigate love, forgiveness, and personal growth while reconciling their past.
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[03/28/24 - 10:01 AM] Video: "Dan Da Dan" - Official Trailer - Netflix Anime This is the story of Momo, a high school girl from a family of spirit mediums, and her classmate Okarun, an occult freak.
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[03/28/24 - 10:01 AM] "Karamo" Renewed for Third Season in National Syndication "Karamo" is hosted by reality television personality, author, actor, producer and activist Karamo.
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[03/28/24 - 09:31 AM] Video: "Neal Brennan: Crazy Good" - Official Trailer - Netflix Comedian Neal Brennan riffs in this stand-up special on crypto, social media flexes, sex compliments and the link between greatness and mental health.
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[03/28/24 - 09:03 AM] ESPN+ Unveils Major League Baseball Game Schedule for March and April ESPN+ will stream a game every day in April, featuring all thirty Major League Baseball Clubs.
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[03/28/24 - 09:01 AM] Video: "Jurassic World: Chaos Theory" - Teaser Trailer - Netflix After School Set six years after the events at Camp Cretaceous, members of "The Nublar Six" are struggling to find their footing off the islands, navigating a world now filled with dinosaurs and people who want to hurt them.
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[03/28/24 - 09:01 AM] WWE on A&E Continues with Gabriel "Fluffy" Iglesias Joining "WWE Rivals" & More "WWE's Most Wanted Treasures" & "Biography: WWE Legends" Kicking off on Sunday, April 14, "WWE's Most Wanted Treasures" will feature WWE Hall of Famers Booker T, Mick Foley, and Lita as they hunt for iconic memorabilia and share the history behind some of the most famous items in WWE history.
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[03/28/24 - 09:00 AM] "The Omen" Complete Franchise, Streaming Now on Hulu To celebrate the new theatrical release, catch up on the supernatural saga with all five films available to stream on Hulu!
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[03/28/24 - 08:29 AM] Video: Prime Video Releases the Official Trailer for Horror Anthology Series "THEM: THE SCARE" Starring Deborah Ayorinde, Luke James, Pam Grier, and More! This second installment will consist of eight episodes and premieres on Thursday, April 25, in more than 240 countries and territories worldwide.
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[03/28/24 - 08:16 AM] Netflix Lights Up the Sky with 1,000 Drones to Reveal May 1 Launch Date for Sanjay Leela Bhansali's Epic Saga, "Heeramandi: The Diamond Bazaar" In the series, arch nemeses Mallikajaan and Fareedan are locked in a battle for succession of Heeramandi, where courtesans reign as queens.
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