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[05/27/26 - 08:31 AM]
Spotify & Netflix Partner with Jay Shetty to Bring "On Purpose" Video to Both Services
Netflix will bring the visual series to its members worldwide, while Spotify will serve as the global sales representative for the show and offer fans the flexibility to seamlessly watch or listen within a single app.
[via press release from Netflix]

Spotify & Netflix Partner with Jay Shetty to Bring On Purpose Video to Both Services

Video episodes of the globally popular podcast will be available on Spotify and Netflix beginning July 13.

· Spotify, Netflix, and Jay Shetty today announced a new partnership to expand On Purpose into video across both services, bringing one of the world's most popular podcasts to audiences in a more immersive format.

· One of the most popular podcasts in the world, On Purpose features in-depth conversations with influential voices across culture, wellness, and personal growth. As part of the partnership, On Purpose video episodes will be available across both services. Netflix will bring the visual series to its members worldwide, while Spotify will serve as the global sales representative for the show and offer fans the flexibility to seamlessly watch or listen within a single app.

· Jay Shetty: "This is a historic moment, not just for On Purpose but for podcasting itself. We're entering a new era where interviews can impact culture as powerfully as movies, music, and television on the global stage. It is truly a dream come true to be partnering with Netflix & Spotify at the same time. I would never have believed when I started the podcast just 7 years ago this would happen. To be in business with two of the most influential forces in global entertainment is unprecedented and I couldn't be more energized for what's ahead."

· "On Purpose has built one of the most engaged podcast audiences in the world, and we're excited to expand our partnership with Netflix and Jay by bringing video episodes to Spotify," said Roman Wasenmüller, VP, Global Head of Podcasts, Spotify. "Spotify is already where millions of fans come to listen to the show, and this next chapter builds on that momentum by giving audiences an even more immersive way to experience it. This partnership also reflects our continued investment in video and our commitment to helping creators grow global franchises on Spotify."

· "Jay Shetty has an extraordinary ability to spark deep, meaningful connections that resonate with millions around the world," said Lauren Smith, Netflix VP of Content Licensing and Programming Strategy. "By joining forces with Spotify, we're giving On Purpose an expansive new canvas, bringing these visually captivating interviews to our members' screens with unmissable episodes to look forward to every single week."

· Video episodes of On Purpose will be available on Spotify and Netflix beginning July 13.

###

ABOUT SPOTIFY

Since its launch in 2008, Spotify has revolutionized music listening. Our move into podcasting brought innovation and a new generation of listeners to the medium. In 2022, we took the next leap, entering the fast-growing audiobook market - continuing to shape the future of audio. Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, 7 million podcast titles, and 500,000 audiobooks in select markets on Spotify. We are the world's most popular audio streaming subscription service with 761 million users, including 293 million subscribers across 184 markets.

ABOUT NETFLIX

Netflix is one of the world's leading entertainment services offering TV series, films, games and live programming across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

ABOUT JAY SHETTY

· Jay Shetty Approved Bio

· Shetty is represented by WME, Gang Tyre Ramer Brown & Passman, Neuman + Associates, 2PM Sharp





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