or


[02/10/06 - 12:00 AM]
Glaxo Smith Kline to Sponsor Black History Month Vignettes on CBS Prime Time Through February
[via press release from CBS]

GLAXO SMITH KLINE TO SPONSOR BLACK HISTORY MONTH VIGNETTES ON CBS PRIME TIME THROUGH FEBRUARY

30 Second Spots Will Highlight Achievements in Science and Innovation by Notable African-Americans

GlaxoSmithKline, one of the world�s largest pharmaceutical research companies, has signed on to sponsor a series of vignettes throughout Black History Month highlighting the achievements of African-Americans in science and innovation. Throughout the month, 10 distinguished leaders in these fields will be profiled in the 30-second spots, which will air on CBS prime time starting Friday, Feb. 10.

Among those featured will be:

Benjamin Banneker (Friday, Feb. 10 during �Ghost Whisperer,� 8:00-9:00 PM, ET/PT)

Dr. Charles Drew (Sunday, Feb. 12 during �60 Minutes,� 7:00-8:00 PM, ET/PT)

Garrett Morgan (Monday, Feb. 13 during �CSI: Miami,� 10:00-11:00 PM, ET/PT)

Dr. Ron McNair (Tuesday, Feb. 14 during �Price is Right Special,� 8:00-9:00 PM, ET/PT)

Dr. Mark Dean (Wednesday, Feb. 15 during �CSI: NY� 10:00-11:00 PM, ET/PT)

George Washington Carver (Saturday, Feb. 18 during �NCIS,� 8:00-9:00 PM, ET/PT)

Frederick McKinley Jones (Sunday, Feb. 19 during �60 Minutes,� 7:00-8:00 PM, ET/PT)

Dr. Benjamin Carson (Wednesday, Feb. 22 during �CSI: NY,� 10:00-11:00 PM, ET/PT)

Dr. Percy Lavon Julian (Saturday, Feb. 25 during �48 Hours Mystery,� 10:00-11:00 PM, ET/PT)

Dr. Mae Jemison (Sunday, Feb. 26 during �Cold Case,� 8:00-9:00 PM, ET/PT)

�Many African-Americans, like those who will be featured, have been key to many medicines developed by the pharmaceutical industry and have made significant contributions to advancing science and technology. These vignettes represent a great opportunity to recognize those contributions,� said Chris Viehbacher, President of US Pharmaceuticals for GlaxoSmithKline. �We�re very pleased to partner with CBS in airing these special tributes, and we look forward to future collaborations in which we can highlight other great accomplishments in this extraordinary field.�

�We always encourage our clients to strive for differentiation in getting their message out, and these vignettes provide a great opportunity for GlaxoSmithKline to celebrate the many contributions African-Americans have made to their industry as well as the science and medical fields,� said Jo Ann Ross, President of Network Sales, CBS Television. �By airing these tributes on CBS primetime during Black History Month, GSK will be educating millions of viewers to the achievements of these leaders.�

GlaxoSmithKline is one of the world�s leading research-based pharmaceutical and healthcare companies. The company is committed to improving the quality of human life by enabling people to do more, feel better and live longer.





  [february 2006]  
S
M
T
W
T
F
S
   


· 48 HOURS (CBS)
· 60 MINUTES (CBS)
· COLD CASE (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· GHOST WHISPERER (CBS)
· NCIS (CBS)




[12/03/25 - 12:30 PM]
CBS Announces Second Season Orders for the Top Two New Broadcast Series - #1 "Boston Blue" and #2 "Sheriff Country"
The series average 8 million viewers and 7.6 million viewers, respectively, in Nielsen live plus 7-day multiplatform ratings.
[12/03/25 - 11:59 AM]
"9-1-1: Nashville" Season Premiere Catapults to Over 19 Million Total Viewers
Over 35 days, ABC's Thursday night drama premieres amassed impressive audiences based on competitive cross-platform broadcast series rankings, with all three dramas landing in the Top 10 among Adults 18-49.
[12/03/25 - 11:27 AM]
Star-Studded Cast of Cooking Disasters Take on Culinary Boot Camp in "Worst Cooks in America: Reality Check"
This season, Chefs Jeff Mauro and Tiffany Derry are on a mission to transform an all-star cast from cooking disasters to kitchen masters with an intense culinary boot camp like no other.

[12/03/25 - 11:25 AM]
Fresh Off Successful Theatrical Run, Great American Media Announces "Another Sweet Christmas," Starring Candace Cameron Bure and Cameron Mathison, Streams Exclusively on Great American Pure Flix, Beginning December 18
The sequel to "Home Sweet Christmas" also premieres on Great American Family and GFAM+, Saturday, December 20 (8 p.m. ET).

[12/03/25 - 11:00 AM]
Hulu Renews "Chad Powers" for a Second Season
Glen Powell will return as the titular character.
[12/03/25 - 11:00 AM]
Broadcast Talent Announced for Inaugural Optum Golf Channel Games December 17 in Primetime on Golf Channel and USA Network
Current PGA Tour player Keith Mitchell will serve as an analyst for coverage of the Optum Golf Channel Games alongside longtime Golf Channel commentator Steve Sands, who will provide play-by-play commentary.

[12/03/25 - 10:31 AM]
Louis Carr Appointed President of BET
Carr assumes leadership of BET from Scott Mills, who earlier today announced his departure after 23 years at the company.
[12/03/25 - 10:01 AM]
Video: "A Thousand Blows" - Season 2 Trailer - Hulu
It's the dawn of a new era.

[12/03/25 - 10:01 AM]
HBO Original Documentary "Music Box: Counting Crows: Have You Seen Me Lately?" Debuts December 18
The film is an intimate documentary chronicling the rise of the band Counting Crows and the unrelenting pressure that followed their breakout success.
[12/03/25 - 09:32 AM]
Get Ready to Hit the Casino with a New Untitled Vegas Television Series
The new series from the creators of "Billions" is executive produced by the legendary Martin Scorsese.
[12/03/25 - 09:00 AM]
The Unbelievable True Story of "Roofman" Premieres on Paramount+ December 9
Channing Tatum stars as the film's titular character, as well as a stellar cast including Kirsten Dunst, Ben Mendelsohn, LaKeith Stanfield, Juno Temple, Uzo Aduba, Lily Collias, Jimmy O. Yang and Peter Dinklage.
[12/03/25 - 08:57 AM]
Record NFL Viewership Caps Thanksgiving Night on NBC, Peacock, and Telemundo
Bengals-Ravens is the most-watched Thanksgiving night NFL game ever with an average of 28.4 million viewers.
[12/03/25 - 08:55 AM]
"NFL on CBS" Shatters Record for Most-Watched Regular-Season Game in NFL History with More Than 57 Million Viewers
Viewership peaked with 61.357 million viewers for the game's thrilling conclusion (7:45-8:00 PM ET).
[12/03/25 - 08:49 AM]
FOX Sports Feasts on Thanksgiving Day with 47.7 Million Viewers for Packers-Lions
Viewership peaked with 57,957,000 viewers from 4:00-4:15 PM ET.
[12/03/25 - 08:47 AM]
Most-Watched NBA on ESPN Thanksgiving Eve in Six Years
The inaugural tripleheader averaged 2,099,000 viewers, up 54 percent from last year's Thanksgiving Eve doubleheader, according to Nielsen Big Data + Panel.