[05/02/06 - 12:00 AM]
Heavy Metals and Hard Rocks Rule on Oxygen's New Craft Special Oh! Be Jewelled

[via press release from Oxygen]



How-to Jewelry-Making Special Prepares to Dazzle on Saturday, May 20th at 6:30 PM*; Craftygirls.net Launches May 10th


NEW YORK, May 2, 2006 � Do you think rusty coins, sea shells, stray beads under your dresser, and old doorknockers are useless trash? Not if Oxygen has anything to say about it. Recognizing the rapidly growing culture of craft-loving women, Oxygen has partnered with industry forerunner Elle Accessories magazine to create Oh! Be Jewelled � a 30-minute special providing an insider�s look at jewelry trends and easy-to-follow instructional segments from top designers on how to make your own high-fashion jewelry. Hosted by Anne Slowey, Editor of Elle Accessories magazine, Oh! Be Jewelled airs on May 20th and 21st at 6:30PM*. It will be paired with encores of Oxygen�s original knitting show Stitchcraft at 6:00PM* as part of a �Crafty Girls� programming block.

In conjunction with the premiere of Oh! Be Jewelled, Oxygen will be launching Craftygirls.net � a micro-site of oxygen.com. Arriving on May 10th, Craftygirls.net will be the ultimate resource for viewers; providing detailed instructions for projects featured on the show, streaming video demonstrations, and even the ability to purchase supplies for featured projects from both Oh! Be Jewelled and Stitchcraft.

�We wanted to give our viewer�s one-stop shopping for both ideas and materials for the fabulously creative projects we�re presenting in our �Crafty Girls� block,� explains Debby Beece, President of Programming and Marketing for Oxygen. �We think this type of interactive craft site and programming pairing is a great new way for viewers to experience Oxygen.�

In the premiere episode of Oh! Be Jewelled, Anne highlights several jewelry and fashion designers who have mastered the hottest looks. Mark Badgely and James Mischka of Badgely Mischka offer a peek at their latest elaborately beaded gowns inspired by vintage jewelry. Supermodel Helena Christensen reveals her penchant for turning vintage finds into contemporary jewelry at her eclectic New York City store Butik. Lauren Wimmer demonstrates how to turn old finds into trendy and unique charm bracelets. Katharine Sise shows how she constructs 1920�s-inspired, multi-layered necklaces � a technique now making a ferocious comeback. And in a final segment, noted designer Victoria Tillotson demonstrates her technique for making hammered jewelry on a budget with a few simple supplies and still produce a stunning piece that would be difficult to distinguish from a pro�s work.

Oh! Be Jewelled is created and executive produced by Kathleen Minton, Executive Producer and Vice President, Oxygen Media.

About ELLE

ELLE is the largest fashion magazine in the world, with 39 editions on six continents. It is also the foundation of numerous brand extensions, including ELLE Decor (19 editions), ELLEgirl (10 editions), ELLE Cuisine (five editions), ELLE Accessories (one edition), ELLE.com (16 languages), and licensed products, including books, footwear, eyewear, and other fashion accessories. Last year, ELLE-branded products generated $1 billion in retail sales worldwide. The U.S. edition reaches an audience of 4.9 million readers, who find in ELLE style and substance with an independent point of view.

About Oxygen Media

Oxygen, the only cable network owned and operated by women, is currently available in over 66 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with vast array of unconventional and original programming including The Janice Dickinson Modeling Agency, Mo�Nique�s Fat Chance and Campus Ladies. Geraldine Laybourne, the network's founder, Chairman and CEO, has led the company to be a strong advocate for women. Through programs like The Mentor's Walk, Oxygen's national program for bringing along the next generation, and "Who Cares About Girls," Oxygen's new documentary series -- Oxygen is creating The New Girls Network.

  [may 2006]  


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