SCI FI CHANNEL EXTENDS ECW�

NEW YORK - August 31, 2006 - SCI FI Channel today announced it will keep its new hit program, 'ECW' ('Extreme Championship Wrestling�'), on the network through at least the end of 2007. ECW is produced by World Wrestling Entertainment�, the producer of the No. 1 weekly basic cable TV series, 'Monday Night RAW�' on USA Network.

'ECW' debuted on SCI FI as a summer series in June on Tuesdays at 10 p.m. ET/PT, providing an alternative brand of wrestling suited to fit the Channel's commitment to fuel the imagination. The program met with immediate success, with its premiere attracting more than 1.8 million new viewers to SCI FI; 43% of the 'ECW''s premiere audience had not watched the SCI FI Channel during the prior 4 weeks. The debut also set a Channel record for a series premiere attracting 1.07 million viewers 18-34, the most ever in the demographic.

'ECW' has remained consistent throughout its summer run, averaging about 2.7 million viewers and ranking as one of SCI FI's highest rated weekly programs. It has consistently been one of the top-rated programs in primetime on Tuesday among male teens and one of the top-rated cable programs in households.

For more information go to ECW.com and www.SCIFI.com.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 86 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.

World Wrestling Entertainment, Inc. (NYSE: WWE), is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com .

Trademarks: The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks which are the exclusive property of World Wrestling Entertainment, Inc. All other trademarks are the property of their respective owners.