or


[09/13/06 - 12:00 AM]
We TV's Original Fashion Programming Attracts New and Key Advertisers with Customized Packages

[via press release from WE: Women's Entertainment]

WE tv's Original Fashion Programming Attracts New and Key Advertisers With Customized Packages

Wal-Mart Marks First-Time Ad Buy with Original Program Under the Tents - September Fashion Week Special

TJ Maxx Returns to the Network to Advertise with Original Programming Cinematherapy: Get the Look

New York, NY - September 13, 2006 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today a couple of key advertisers that have signed on to support the network's original fall fashion programming. Wal-Mart marks their first-time ad buy on the network with Under the Tents - A Full Frontal Fashion Special, a half-hour show providing viewers with the seasons' hottest fashion trends right from Fashion Week in New York City. TJ Maxx signs on as a returning advertiser for Cinematherapy: Get the Look, providing women with tips to put together an elegant outfit, without breaking the bank. The tips will air as wraps around the film The Audrey Hepburn Story (2000), starring Jennifer Love Hewitt. Both advertisers receive brand presence both on air and online at WE.tv.

"WE tv is attracting both new and returning advertisers to the network with its line-up of original fashion programming," said Arlene Manos, President, Rainbow National Network Advertising Sales. "At WE tv we are continually looking to produce individual customized packages that communicate effective brand messages to our core audience of women and are an organic fit and on brand for the client."

Premiering Wednesday, September 20th at 8:00 PM EST, Under the Tents - A Full Frontal Fashion Special, details the hottest looks for Spring 2007. As a part of the sponsorship agreement, Wal-Mart receives a customized vignette providing fall fashion tips for viewers to use now, featuring the fall George ME collection, designed by Mark Eisen and available at Wal-Mart. Wal-Mart also receives tagged tune-ins, billboards, and inclusion into the consumer print advertisement in the September 25th issue of Life & Style magazine, hitting newsstands on September 15th. The customized vignette will be posted online at WE.tv along with Wal-Mart's logo, banner advertisement and insertion into the monthly newsletter distributed to all of WE tv's registered users.

Premiering Thursday, September 21st at 8:00 PM EST, Cinematherapy: Get the Look provides women with great tips about how to "get the look" of the movie THE AUDREY HEPBURN STORY (2000), starring Jennifer Love Hewitt, featuring clothing and accessories from TJ Maxx. The tips will air as wraps around the film. TJ Maxx also receives tagged tune-ins, billboards and online presence including logo, link, banner advertisement and insertion into the monthly newsletter distributed to all of WE tv's registered users.

This is the second sponsorship of Cinematherapy: Get the Look for TJ Maxx. In October of 2005, TJ Maxx sponsored Cinematherapy: Get the Look wrapped around the movie DESPERATELY SEEKING SUSAN (1985) starring Madonna and Rosanna Arquette, providing viewers with tips on how to get a fun and modern 80s look, straight from TJ Maxx.

Original programming has garnered record ratings success for WE tv. Aug-06 ties with w/Aug-02 as the best August in the history of the network for HH ratings and the 3rd best in WE tv history for HH delivery at 175K households. To date in 05/06, WE tv has +225% more original telecasts during Prime M-Su 8p-11p than in the same time period during the 04/05 season. In addition, the 05/06 season is pacing to be the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

Source: Nielsen Media Research, Prime M-Su 8p-11p daypart average for Aug-06 07/31/06-08/27/06, Aug-05 08/01/05-08/28/05, Aug-04 07/27/04-08/29/04, Aug-03 07/28/03-08/31/03and Aug-02 07/27/02-08/25/02 Live HH, Women 18-34, Women 18-49, Women 25-49, and Women 25-54 Audience during Prime M-Su 8p-11p. WE Originals based on Prime M-Su 8p-11p telecasts 04/05 STD 09/27/04-08/28/05 vs 05/06 STD 09/26/05-08/27/06.

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 59 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [september 2006]  
S
M
T
W
T
F
S
     


· BRIDEZILLAS (WE)





[10/15/25 - 01:01 PM]
Season 2 Announcement - "Tom Clancy's Splinter Cell: Deathwatch"
In this first-ever adaptation of the acclaimed stealth video game franchise, legendary agent Sam Fisher is drawn back into the field when a wounded young operative seeks out his help.

[10/15/25 - 01:01 PM]
Video: Apple TV Debuts First Look at "Prehistoric Planet: Ice Age," Featuring the Playful Snow Sloths of the Pleistocene
Narrated by Golden Globe and Olivier Award winner Tom Hiddleston, with an original score by Hans Zimmer, Anže Rozman, and Kara Talve for Bleeding Fingers Music, the five-part series premieres globally on Apple TV on November 26.

[10/15/25 - 12:30 PM]
Follow Chris Hemsworth and His Father, Craig, on a Deeply Emotional Road Trip Back in Time in "Chris Hemsworth: A Road Trip to Remember"
The one-hour special premieres Sunday, November 23 at 9:00/8:00c on National Geographic and streams the next day on Disney+ and Hulu.

[10/15/25 - 12:01 PM]
Next on Disney+, Hulu, and ESPN - November 2025
Highlights include the premiere of Hulu's "All's Fair"; the return of "The Secret Lives of Mormon Wives"; and the debut of "A Very Jonas Christmas Movie" on Disney+.

[10/15/25 - 11:14 AM]
"OWN For the Holidays" Returns for Its Seventh Year with Three Festive New Movies
"Fake Yourself a Merry Little Christmas," "The Christmas Showdown," and "Very Merry Mystery" will premiere on successive Saturdays beginning November 29.

[10/15/25 - 11:01 AM]
National Geographic Documents Athlete Jim Morrison's Unprecedented, Historic Ski Descent on North Face of Mount Everest on October 15, 2025
National Geographic Documentary Films once again teams with Oscar and BAFTA Award-winning directors Chai Vasarhelyi and Jimmy Chin to film the exhilarating and heartbreaking odyssey for the upcoming documentary "Everest North" (wt).

[10/15/25 - 11:01 AM]
Prime Video Announces New Stand-Up Comedy Special "Kathleen Madigan - The Family Thread"
The one-hour special will premiere November 21 on Prime Video.

[10/15/25 - 10:01 AM]
"His & Hers" - Official First Look & Date Announcement
From visionary filmmaker William Oldroyd, this six-episode, twisty psychological thriller is adapted from Alice Feeney's novel of the same name and stars Tessa Thompson (who also executive produces) and Jon Bernthal.

[10/15/25 - 10:01 AM]
HBO and Raw Are in Production on a Documentary Series About the Epic Release of a Famous Whale
The series, directed by Becky Read, will debut on HBO and will be available to stream on HBO Max.

[10/15/25 - 09:37 AM]
Viaplay November 2025 Exclusive U.S. Premieres: "Vanguard"; "Meaning of Life," Season 2; "A Life's Worth"
"Vanguard" is a five-part, award-winning drama series featuring high-stakes deals, groundbreaking innovation, and fierce family rivalries.

[10/15/25 - 09:14 AM]
MGM+ Greenlights "Bosch: Start of Watch," A New Prequel Series to the Iconic Detective Franchise
The series stars Cameron Monaghan as rookie cop Harry Bosch and Omari Hardwick as veteran officer Eli Bridges.

[10/15/25 - 09:13 AM]
"Fire and Water: Making the Avatar Films" to Premiere Exclusively on Disney+ November 7
The two-part documentary provides a fascinating glimpse into the making of the Oscar-winning box office phenomenon "Avatar: The Way of Water" and a first look at the upcoming "Avatar: Fire and Ash," features exclusive behind-the-scenes footage, concept art, and interviews with cast and filmmakers.

[10/15/25 - 09:05 AM]
Video: NBC Releases Official Season 2 Trailer for Comedy Series "St. Denis Medical"
The series returns Monday, November 3 at 8:00 p.m. ET/PT on NBC with back-to-back episodes and will be available to stream on Peacock.

[10/15/25 - 09:02 AM]
Sirens On: BAFTA-Winning "Blue Lights" Returns to BritBox for Explosive Third Season
Other November highlights include "Belgravia," "Friday Night Dinner," and "Shakespeare and Hathaway: Private Investigators."

[10/15/25 - 09:01 AM]
Video: "All's Fair" - Meet the Women of All's Fair - Hulu
Starring Kim Kardashian, Naomi Watts, Niecy Nash-Betts, Teyana Taylor, Sarah Paulson and Glenn Close, "All's Fair" tells the story of a team of fierce female divorce attorneys who leave a male-dominated firm to start their own.