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VH1 Mobile Launches 'Celebhead,' an Original, Made-for-Mobile Series
New Mobile Series Gives Viewers an Irreverent, Comedic Look into the Minds
of Today's Most Talked-About Celebrities
NEW YORK, Dec. 5 -- Beginning today VH1 Mobile is
transporting viewers into the minds of celebrities with its new, original,
made-for-mobile series "Celebhead." Each episode is a hilarious, short-form
parody that uses the technique of first person camera to capture a
celebrity's distinct point-of-view. The average person has no idea what
it's really like to be inside celebrities' heads in an "US Weekly" meets
"Being John Malkovich" world, until now.
The series is launching on VH1 Mobile with "Celebhead: Paris Hilton."
Each episode will feature a single star's likeness from a wide range of
today's most talked about personalities. Upcoming episodes will parody the
daily lives of famous actors, artists, and politicians. If they're headline
regulars, chances are they're perfect fodder for some gentle spoofing on
"Celebhead." The series was specifically imagined for the small screen of
mobile devices -- the combination of viewing it on handheld screens and
shooting in first person camera creates a unique comedic effect that sets
"Celebhead" apart.
All episodes will be available on VH1 Mobile's cross-carrier mobile
video services and at http://celebhead.vh1.com. The series is also
available on the VSPOT syndicated player, which launched November 27, and
gives users and Web publishers the ability to "snag" the player and content
for their own sites. The VSPOT syndicated player is dynamically updated
with new content and also offers search and "send-to-a-friend"
capabilities, using Flash Web publishing technology.
The "Celebhead" pilot has already captivated hundreds of thousands of
viewers. Prior to the series being "green lit" for production, VH1 took a
grassroots approach to screening the pilot by posting it on select video
upload sites last summer. The pilot garnered almost 250K views in its first
week on YouTube, making it the #12 most viewed video that week.
"Celebhead" was created and is executive produced by Men of Science in
conjunction with VH1. David Rosen and Cheryl Van Ooyen wrote, directed and
executive produced for Men of Science. Noah Vadnai serves as co-creator and
Executive Producer for VH1 Mobile.
For more information on "Celebhead" and additional VH1 Mobile original
programming log on to http://mobile.vh1.com.
SOURCE VH1
http://www.vh1.com
http://mobile.vh1.com
http://celebhead.vh1.com
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