WE tv Unleashes The Dogs!

Pooch Programming Reaches New Heights With the Premiere of All-New Back-To-Back Shows "America's Cutest Puppies!" and "Adventures in Doggie Daycare" Premiering April 2007

Forget Westminster. Join WE tv in the doggone new adventures of a national puppy cuteness contest and chaos of doggie daycare!

PASADENA, CA, January 12, 2007 - Bring on the dogs! We all know that America is a dog-lovers' country. Our four-legged friends are everywhere and yes, they are doggone cute...but just how cute? Many Americans work and opt for pooch daycare while away, but what really goes on when they say goodbye? WE tv is about to take on the most controversial challenge in television history and take you on the wildest escapades of pup daycare when it premieres back-to-back all-new programs, " America's Cutest Puppies" and "Adventures in Doggie Daycare" beginning at 9pm ET & PT/8 C on Saturdays in April 2007! "America's Cutest Puppies" consists of ten, 30-minute episodes, ending with a special one-hour finale. "Adventures in Doggie Daycare" consists of eight, 30-minute episodes.

WE tv is about to scale the heights of doggiedom with the first-ever of its kind and most controversial challenge in television history - the search for America's Cutest Puppy! Puppies are like children - everyone thinks that theirs is the cutest. WE tv is about to settle that dispute once and for all as pups all over the country duke it out for the official title of America's Cutest Puppy.

An "American Idol" for dogs (minus the singing of course...although these dogs will surprise you), "America's Cutest Puppies" is hosted by Allen Lee Haff and begins its search in ten cities across the country for the cutest representative from San Diego, Miami, New York, Phoenix, Boston, Chicago, Atlanta, Los Angeles, Philadelphia and San Francisco. These lucky ten will go on to compete in the finale for the grand title and oodles of puppylicious prizes.

In no way is this your ordinary "cuteness" contest - these puppies have to have it all - cuteness, friendliness, playfulness and an outstanding personality. Through a series of rounds with special guest judges in each city, including pet socialite Wendy

Diamond, an NFL Philadelphia Eagles Cheerleader, Boston DJ Erin Carman and Carlos Alazraqui of "Reno 911!," only one will go on to wear the collar. The grand finale hosts even more craziness with a doggie couture fashion show and professional pup photo shoot with a celebrity pet photographer!

When it comes to a cuteness challenge, no competition is without drama, tears or arguments. "America's Cutest Puppies" brings it all to the mat, with owners and dogs alike! When a shopping excursion at LA's chic Fifi & Romeo pet boutique leads to some hostility, it's only a matter of time before the owners' pent up anger is released backstage for a catfight! Just who will win the national title? Will it be your city that represents? One thing is for sure, when you're dealing with dogs, anything is bound to happen!

In "Adventures in Doggie Daycare," Elise and her team take on the challenge of caring for over one hundred dogs a day. "It's all about the love of poochery," says Elise, owner of Downtown Dog Lounge in Seattle. Downtown Dog Lounge may look like your ordinary dog facility, with grooming, training, daycare and boarding. But throw in herbal ear washes, Brazilian pooch trims, acupuncture and diets that consist of ostrich and kangaroo meat - this isn't your average pup care.

"It is a daycare for kids - just 4-legged kids," says Elise. Whether it's dealing with a first-timer, an unruly rather large dog, or hiring new employees (including one who doesn't know how to use a mop), this chaotic yet fun-loving business never runs out of energy or surprises. There's drama, unpredictability, love and yes - even a doggy wedding! This group will go to no end for their "kids" and customers alike.

Join WE tv on Saturday nights in April for the most unique pooch shows you've never seen before. Four-legged furry friends also encouraged to tune-in.

"Adventures in Doggie Daycare" is produced by Screaming Flea. For WE tv, Steve Cheskin, Executive in Charge of Production; Gena McCarthy, VP Development & Production; Annabelle McDonald, Executive Producer. "America's Cutest Puppies" is produced by Kaos Entertainment. For WE tv, Steve Cheskin, Executive in Charge of Production; Gena McCarthy, VP Development & Production; Megan Wilson, Executive Producer.

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality, original programming, including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials, and its public affairs initiative, WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in 62 million homes.