or


[01/29/07 - 09:32 PM]
Hallmark Channel Launches Fourth Annual Multi-Platform Valentine's Day Promotion with Hallmark Gold Crown(R) Stores
The campaign will also spotlight its upcoming movie "Love is a Four Letter Word," which premieres Saturday, February 3.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL LAUNCHES FOURTH ANNUAL MULTI-PLATFORM VALENTINE�S DAY PROMOTION WITH HALLMARK GOLD CROWN� STORES

Participating Distribution Partners Represent 52 Million Subscriber Homes

Sweepstakes Awards a Grand Prize Romantic Getaway Trip to Los Angeles Including VIP Set Visit to a Hallmark Original Movie

Hallmark Channel, the premiere destination for family-friendly programming and holiday celebrations, will partner with its distribution partners representing nearly 52 million subscriber homes this February on the network�s fourth annual Valentine�s Day promotion, �Month of Romance.� This year�s month-long campaign is a multi-platform initiative that combines on-air, online and in-store marketing tools to drive viewer awareness and tune-in, and customer satisfaction.

The sweepstakes is presented nationally in part by Quaker Life� Chocolate Oat Crunch Cereal and Cepacol� Lozenges.

The �Month of Romance� sweepstakes runs from January 24 to February 14 and can be entered via mail or online at www.hallmarkchannel.com. In addition, shoppers who use their Hallmark Gold Crown� card at participating Hallmark Gold Crown� stores will be automatically entered.

One lucky grand prize winner will be awarded a romantic getaway for two to Los Angeles for 5 days/4 nights, including roundtrip airfare, deluxe hotel accommodations, a $500 spa gift card, two romantic dinners, $500 spending money and a behind-the-scenes visit of an upcoming Hallmark Channel original movie. In addition, exclusive DVD 3-packs of the network�s original movies will be awarded to local winners in each participating market.

�Month of Romance� supports Hallmark Channel�s �Whole Lotta Love� festival � a month-long line-up of romantic movies airing Monday through Saturday at 9 p.m., ET/PT � as well as the exclusive world premiere of the network�s Original movie, �Love is a Four Letter Word,� premiering Saturday, February 3 (9 p.m., ET/PT).

To support �Month of Romance,� Hallmark Channel�s distribution partners agree to run a series of tune-in and revenue generating product cross-channel spots, some of which include HSI, DVR, VOD or bundled services. In return, affiliates will receive customized point-of-sale displays and take-ones in nearly 4,000 participating Hallmark Gold Crown� stores. The POS displays will also be featured in distributor retail payment centers. The POS displays promote the sweepstakes and the premiere of �Love is a Four Letter Word� and include a February Romantic Movie Guide listing the movies that will air throughout the month. In addition, the brochure will spotlight a Hallmark Gold Crown� offer for a Josh Groban CD for $7.95 and a Hug-A-Bunch plush for $9.95, each with the required purchase of three Hallmark cards per offer.

�Love is a Four Letter Word� tells the story of how success in mediating divorce cases has led to cynicism in love for lawyers Emily Bennett (Teri Polo, �Meet the Fockers�) and Kenton Rhodes (Robert Mailhouse, �Sports Night�) in �Love is a Four Letter Word.� The more they win, the more they believe that relationships and marriage just don�t work. But their battle-hardened shells begin to crack when they meet at the wedding of their respective friends. Sparks fly immediately, followed by a romantic walk on the beach and a moonlit kiss. The pair gets more than they bargained for the next morning when they show up for court and realize that they are on opposite sides of the divorce case of Martin (Barry Bostwick, �Spin City�) and Margot Harper (Donna Mills, �Knots Landing�). As Kenton and Emily struggle with their personal and professional reasons against being in a relationship, the Harpers� divorce begins to make the couple realize that they may be losing more than just material possessions.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation�s leading network in providing family-friendly programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.





  [january 2007]  
S
M
T
W
T
F
S
 


· LOVE IS A FOUR-LETTER WORD (HALLMARK)
· SPIN CITY (ABC)
· SPORTS NIGHT (ABC)





[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:37 PM]
BET+ Sets October 23 Premiere for "Carl Weber's The Family Business" Season 6
The 10-episode season will premiere with two episodes, followed by one episode weekly, with the finale on Thursday, December 18.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/03/25 - 10:57 AM]
Legends, Champions and Icons of October Highlight FOX Sports' Postseason Broadcaster Lineup
FOX Sports begins its Postseason coverage Saturday, October 4 at 4:00 PM ET on FOX, FOX Deportes, the FOX Sports App and FOX One as the New York Yankees face the Toronto Blue Jays.

[10/03/25 - 10:05 AM]
All-New Season of "Gold Rush" Returns with High-Stake Risks and Land Fury on Friday, November 7 at 8PM ET/PT on Discovery
With only a few short months to mine, top bosses and rising underdogs collide in a race to claim new ground, move more dirt, and strike it rich.

[10/03/25 - 09:12 AM]
FOX Nation Secures Exclusive U.S. Rights to Docuseries "Elizabeth Taylor: Rebel Superstar"
The acclaimed series will make its anticipated U.S. debut on FOX Nation on Monday, October 6.

[10/03/25 - 08:02 AM]
TNT Sports to Be Exclusive Home of 2025 NLDS & NLCS
Both best-of-five NLDS series begin Saturday, October 4.

[10/03/25 - 08:01 AM]
TNT Sports Sets BIG EAST Men's College Basketball Schedule for Inaugural 2025-26 Season
TNT Sports' regular season BIG EAST men's basketball schedule will feature 40 appearances by St. John's, UConn, Creighton, Xavier, and Marquette, programs that each clinched berths in last season's NCAA Men's Tournament.

[10/03/25 - 07:01 AM]
Video: "27 Nights" - Official Trailer - Netflix
When a woman is admitted by her daughters to a psychiatric clinic for her carefree ways, an expert must judge if she is ill or simply wants to enjoy life.

[10/03/25 - 04:01 AM]
Video: "Steve" - Official Trailer #2 - Netflix
Over one intense day, the devoted head teacher of a last-chance reform school strives to keep his students in line while facing pressures of his own.

[10/03/25 - 03:02 AM]
Miguel Herran Will Play Poli Diaz in "El Porto the Vallecas," the New Film by Daniel Calparsoro for Netflix
Inspired by true events, the film follows the life of Policarpo "Poli" Díaz (Miguel Herrán), a young man from Vallecas who, despite a childhood marked by poverty and family violence, became a boxing legend in 1980s Spain, even fighting for the world lightweight title.

[10/03/25 - 03:01 AM]
Netflix Honors Jane Goodall with Posthumous Release of "Famous Last Words" Docuseries Following Her Passing
The series showcases reflective interviews with some of the world's most influential cultural figures, who agreed to sit down and discuss their legacy, and give their final words, with the understanding that it would only be shared with the world after they passed.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 03:01 PM]
Video: "Twisted Wonderland" - Trailer - Disney+
Your favorite villains reimagined in ways you've never dared to dream.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.