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MTV Networks To Offer More Video Content on Sprint Than Any Other Carrier, Through Major Partnership Expansion
Sprint Will Deliver Live Streams of MTV, Nickelodeon and COMEDY CENTRAL, as
well as New Mobile Websites from MTV, VH1 and COMEDY CENTRAL
ORLANDO, Fla., March 28 -- MTV Networks (MTVN), a unit of
Viacom (NYSE: VIA and VIA.B), and Sprint (NYSE: S) today expanded its
partnership to bring even more of MTVN's popular music, entertainment, kids
and comedy programming to Sprint customers through every possible mobile
medium. In total, Sprint will offer 14 different live streaming and
video-on- demand (VOD) channels featuring MTVN content -- the most of any
carrier.
The partnership builds significantly on the amount of MTVN programming
previously available on Sprint. In addition to video-on-demand content from
10 MTVN brands, Sprint will offer:
* Streams of content from MTV, Nickelodeon and COMEDY CENTRAL
* Mobile websites from MTV, VH1 and COMEDY CENTRAL
* A new GameTrailers mobile video channel, which includes a new original
mobile series dedicated entirely to coverage of wireless games
"Sprint is a great partner and shares our vision for mobile programming
-- giving the viewers all the content they love in any way they desire,"
said Greg Clayman, Senior Vice President of the MTVN Mobile Media Group.
"From 'The Real World,' to 'SpongeBob,' to 'The Daily Show,' our
programming defines the ever-changing pop-culture landscape, and we're
giving our viewers multiple means to stay deeply connected to their
favorite storylines, celebrities and artists on their Sprint handset."
"The expansion of Sprint's partnership with MTV Networks adds to our
already extensive selection of video content, which includes many popular
high-quality brands," said John Burris, Vice President of Wireless Data,
Sprint. "With additional content from MTV Networks, Sprint is delivering a
wide array of programming that will be enjoyed by a large cross section of
our customers -- it's the content that customers most want, available in
the ways that they most want it."
Sprint subscribers will be able to enjoy all their favorite shows,
access cool made-for-mobile content, view After Shows, check out exclusive
cast member interviews and view behind-the-scenes action. The new streams
of MTVN mobile TV channels will feature top-rated viewer favorites, such
as:
* Popular MTV shows "The Real World," "The Hills," "Engaged and
Underage," "Bam's Unholy Union," "My Super Sweet 16," "Two-A-Days,"
"Next," "Exposed" and "True Life"
* Pop culture phenomena "SpongeBob SquarePants" and "Dora the Explorer"
from Nickelodeon
* "The Colbert Report," and the Peabody and Emmy Award-winning
"South Park" and "The Daily Show with Jon Stewart" from COMEDY CENTRAL
The new MTVN WAP (wireless application protocol) websites include:
* MTV offering news updates, show information and scoops, and a featured
artist section
* VH1 featuring celebrity photo flipbooks, VH1 News commentary, music and
artist features and the VH1 and "Best Week Ever" blogs
* COMEDY CENTRAL with a "Joke of the Day," a "What's Your Sign" horoscope
and a section dedicated to the Peabody and Emmy Award-winning series
"South Park"
The mobile TV streams and WAP sites join the stable of MTVN VOD
channels available on Sprint, including the MTV, VH1, CMT, Nickelodeon,
COMEDY CENTRAL, Spike TV, Logo and The N brands.
About MTV Networks and Viacom
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with 135 channels worldwide, owns and operates the
following television programming services - MTV: MUSIC TELEVISION, MTV2,
VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV,
CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL
SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these
networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
200 interactive properties worldwide, including online, broadband, wireless
and interactive television services and also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.
Viacom is a leading global entertainment content company, with
prominent and respected brands. Engaging its audiences through television,
motion pictures and digital platforms, Viacom seeks to reach its audiences
however they consume content. Viacom's leading brands include the
multiplatform properties of MTV Networks, including MTV: Music Television,
VH1, CMT: Country Music Television, Logo, Nickelodeon, Nick at Nite, COMEDY
CENTRAL, Spike TV, TV Land, and more than 130 networks around the world, as
well as digital assets such as MTV.com, comedycentral.com, VSPOT,
TurboNick, Neopets, Xfire and iFilm; BET Networks; Paramount Pictures;
DreamWorks; and Famous Music. More information about Viacom and its
businesses is available at http://www.viacom.com.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel is widely recognized for
developing, engineering and deploying innovative technologies, including
two robust wireless networks serving 53.1 million customers at the end of
2006; industry-leading mobile data services; instant national and
international walkie-talkie capabilities; and an award-winning and global
Tier 1 Internet backbone. For more information, visit http://www.sprint.com.
SOURCE MTV Networks
http://www.mtv.com
http://www.sprint.com
http://www.viacom.com
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