SCI FI LAUNCHES NATIONAL CORPSE CASTING CALL
Winner Gets a Die-On Role in SCI FI Original Thriller
Premiering on SCI FI Saturday: The Most Dangerous Night of Television
NEW YORK � March 28, 2007 - SCI FI today announced a national casting call for its fright night franchise SCI FI Saturday: The Most Dangerous Night of Television. One lucky viewer will win a Die-On role in an upcoming SCI FI original actioner, slated to premiere within the Channel's Saturday 9 pm slot, destination viewing for die-hard fans of high-octane thrillers, fantasy epics, and classic creature features. Viewers will be invited to text message to the short code 72434 with the text "DIE" to enter to win. Contenders can also enter to win at www.scifi.com/scifisaturday . The winner will be selected randomly and given a trip for two to the filming location of an upcoming SCI FI original movie. Hopefuls will have until May 26 to enter before killing their chances to win.
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With two original world premiere movies each month, plus a host of other genre features, SCI FI's popular Saturday night offerings include the full range of modern science fiction fare, an exhilarating line-up of monster and disaster movies; sci fi fantasy films; and creative re-imaginings of popular theatrical franchises such as the Species, Pumpkinhead and Lake Placid movies.
"SCI FI viewers are particularly passionate about science fiction and fantasy and this is a fun way to fully engage them in their quest for pure, escapist entertainment," said Thomas Vitale, Senior Vice President of Programming and Original Movies, SCI FI. "SCI FI Saturday originals have continued to build a loyal viewership among enthusiastic audiences which is demonstrative of the growing popularity of the genre."
Compared with last year's average, SCI FI Saturday original movie premieres in 2007 are up +6% in HH ratings, up +16% in viewers P18-49s and up +16% in total viewers P2+. Beginning in January, the Saturday 9 pm slot was dubbed SCI FI Saturday: The Most Dangerous Night of Television in a unique branding campaign created in homage to the fun ferocity that had become the hallmark of the Channel's Saturday night flicks.
SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 89 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.