or


[06/20/07 - 06:01 PM]
Free to Win Big at the 2007 Promax/Bda Awards
The netlet won awards for several Kids' WB! promotions, as well as primetime series including "Supernatural" and "Smallville."

[via press release from The CW]

FREE TO WIN BIG AT THE 2007 PROMAX/BDA AWARDS

Burbank, CA (June 20, 2007) - The CW Network's marketing team walked away with a grand total of 19 honors during the annual Promax/BDA 2007 Promotion and Marketing Awards, including 13 Gold Promax awards and 2 Gold BDA awards.

"To receive this level of overwhelming recognition, especially for a new network in its first year, is a testament to the hard work, dedication and effort of the amazing group of creative executives assembled here at The CW," said Rick Haskins, Executive Vice President, Marketing and Brand Strategy, The CW.

The CW won for virtually all of the promotion and marketing elements the network submitted. The only major broadcaster to earn more Gold Promax awards than The CW was ABC, which earned 15.

Among the list of accolades the network earned was The CW's overall Launch and Image Campaign. To distinguish itself right from the outset, The CW created a distinctive brand image for all components of the launch and integrated across all media platforms, including on-air, print and online. The key components of The CW's award-winning graphics consisted of its signature green color palette, the subway map-style look and "Free to Be" slogan.

The CW's ground-breaking content wraps also took home a Gold Promax award for the CWH: Herbal Essences. Additionally, The CW won awards for several Kids' WB! promotions, as well as primetime series including "Supernatural" and "Smallville."

The complete list of The CW's Promax/BDA awards follows.

BDA:

North America Total Package Design Categories

Total Package Design: Image All Inclusive Combination

The CW Image Campaign 2006: On-Air, Print & Web Branding Elements (SILVER)

Total Package Design Categories

Total Package Design: Logo - The CW Network Launch - Logo (GOLD)

World Gold

Total Package Design Categories

Total Package Design: Image On-Air and Print Combination -- The CW Network Launch - Image and Print (GOLD)

Promax:

Interstitial/Promotainment - Networks & Blocks - CWH: Herbal Essence (GOLD)

Drama Program Promotion - "Supernatural" "Tunnel" :30 (GOLD)

Editing - "Supernatural" "Infected" :30 (GOLD)

Sound Design - "Supernatural" "Tunnel" - Sound :30 (GOLD)

Use of Library Music for a Promos - "Supernatural" "Cut You Down" - Music :30 (GOLD)

Marketing Presentation Internal - Video - "Smallville" 2006 Upfront (GOLD)

ID - Kids' WB! Fall 2006 ID "Bowling Tour" (GOLD)

ID Campaign - Kids' WB! Fall 2006 ID Campaign (GOLD)

Promotional Animation Campaign - Kids' WB! Fall 2006 Promotional Animation Campaign (GOLD)

Marketing Presentation External (Single Product) - Video - "Shaggy & Scooby-Doo Get a Clue!" Marketing Presentation (GOLD)

Non-Promotional Animation Campaign - Kids' WB! 2006 Coconut Fred Animation Campaign (GOLD)

Daypart Packaging Promotion Campaign - "Pillow Head" Hour Campaign (GOLD)

On-Air Sales Promotion - Live from Fairytale Land - Bad Guys (GOLD)

Drama Program Promotion - "Supernatural" "Cut You Down" :30 (SILVER)

Children's Program Promotion - Super Powers Are Fun "Saturn Girl" (SILVER)

Program Promotion Campaign - Super Powers Are Fun Campaign (SILVER)





  [june 2007]  
S
M
T
W
T
F
S
     


· SMALLVILLE (CW)
· SUPERNATURAL (CW)





[08/28/25 - 10:06 AM]
ESPN Unveils Deep Roster of NBA Game Commentators for 2025-26 Season
Veteran analyst Tim Legler will join ESPN's lead NBA broadcast team, which includes Naismith Basketball Hall of Fame broadcaster Mike Breen, analyst and NBA Champion Richard Jefferson and reporter Lisa Salters.

[08/28/25 - 10:05 AM]
HBO Original Two-Part Documentary "Seen & Heard: The History of Black Television" Debuts September 9
The project takes audiences on a two-part journey through the history of Black representation on television, showcasing how Black artists and creators both shaped and revolutionized the medium while confronting the systemic challenges that have often undermined their contributions.

[08/28/25 - 10:01 AM]
Video: National Geographic Documentary Films Unveils Trailer for "Lost in the Jungle," the Unbelievable Story of Four Indigenous Children Who Survived a Plane Crash in the Amazon, Ahead of World Premiere at Telluride Film Festival
For the first time ever, the four Indigenous children who survived the Colombian plane crash on May 1, 2023 - and then endured 40 days alone in the jungle - share their extraordinary story of survival, told in their own words.

[08/28/25 - 09:38 AM]
Video: Tubi Debuts Trailer for Stand-Up Comedy Special "Rel Talk" from Lil Rel Howery
"It feels amazing to bring this special to my city, my people, and now to the millions of folks watching on Tubi," said Howery.

[08/28/25 - 09:35 AM]
Families Confront Long-Held Truths in Their Quest for Healing in OWN's Powerful New Six-Part Documentary Series "Unlocked: Family Secrets" Premiering Saturday, September 27
Each episode features a different family sharing their personal stories of hidden secrets that have shaped and, in some cases, fractured their lives.

[08/28/25 - 09:08 AM]
A New Chapter Comes with Fresh Reads When "The Real Housewives of Potomac" Returns for a Milestone Tenth Season Sunday, Oct. 5 at 8 P.M. ET/PT on Bravo
Returning this season are housewives, Gizelle Bryant, Ashley Darby, Wendy Osefo, Stacey Rusch and Keiarna Stewart.

[08/28/25 - 09:06 AM]
ABC News Studios Announces Season 3 of Hit Docuseries "Betrayal," Based on the No. 1 True Crime Podcast, Streaming Tuesday, Sept. 2, Only on Hulu
"Betrayal: Under His Eye" follows Stacey, a single mother whose whirlwind romance with charming physician Dr. Justin Rutherford seemed like a dream come true.

[08/28/25 - 09:01 AM]
Leanne Morgan's Highly Anticipated Netflix Special, "Unspeakable Things," Premieres Globally on Netflix on November 4
Since the start of 2023, Leanne's special "I'm Every Woman" is Netflix's most viewed stand up from a female comedian globally.

[08/28/25 - 09:01 AM]
Prime Video Announces September 25 Premiere Date for "Cocaine Quarterback: Signal-Caller for the Cartel"
This three-part docuseries explores the rise and fall of Redondo Beach native Owen Hanson, from walk-on to the National Championship-winning USC football team to cocaine kingpin for one of the world's most dangerous cartels.

[08/28/25 - 08:02 AM]
Video: "Juan Gabriel: I Must, I Can, I Will" - Official Trailer - Netflix
Rare videos and exclusive interviews reveal the genius, sacrifices and duality between the public and private lives of iconic singer-songwriter Juan Gabriel.

[08/28/25 - 08:02 AM]
Video: MGM+ Unveils Premiere Date and Teaser for Reimagined "Robin Hood" Series
The 10-episode series will launch with a special two-episode premiere on Sunday, November 2 at 9:00 PM ET/PT on MGM+ in the U.S. with episodes releasing weekly leading up to the season finale on Sunday, December 28.

[08/28/25 - 08:02 AM]
Emmy-Nominated Series "The Secret Lives of Mormon Wives" Returns to Hulu this Fall!
Season three premieres on November 13 with all 10 episodes on Hulu domestically and on Disney+ in select international markets.

[08/28/25 - 08:01 AM]
Video: "Ruth & Boaz" - Official Trailer - Netflix
A talented singer leaves the Atlanta music scene and starts over in small-town Tennessee, where she finds love and new purpose but can't escape the past.

[08/28/25 - 07:04 AM]
"Tales From The Ryder Cup in Partnership with Rolex" - Original Golf Channel Films Three-Part Docuseries - Debuts Sunday, August 31, at 5 P.M. ET on NBC and Peacock
"Tales From The Ryder Cup's" in-depth storytelling features more than 40 interviews with current and former Ryder Cup captains and players discussing the pressure and passion surrounding the biennial event.

[08/28/25 - 07:01 AM]
Video: "Countdown: Canelo vs. Crawford" - Official Trailer - Netflix
Go inside Canelo Álvarez and Terence Crawford's training camps and personal lives as they prepare for their must-see super middleweight boxing match.