or


[07/19/07 - 01:41 PM]
CBS to Provide Exclusive Branded Content for the Healium (Tm) Waiting Room Network
Currently reaching 300,000 viewers monthly, The HealiumTM network is expected to have a national footprint reaching 3,000,000 viewers per month in 2008 when the service becomes available to medical clients serviced by Henry Schein, Inc., which serves more than 120,000 medical practices in the United States.

[via press release from CBS]

CBS TO PROVIDE EXCLUSIVE BRANDED CONTENT FOR THE HEALIUM (TM) WAITING ROOM NETWORK

The CBS Marketing Group today announced that it will provide original branded content to The HealiumTM Waiting Room Network - a brand new viewing channel created by AVTV that is offered in thousands of medical offices nationwide.

Currently reaching 300,000 viewers monthly, The HealiumTM network is expected to have a national footprint reaching 3,000,000 viewers per month in 2008 when the service becomes available to medical clients serviced by Henry Schein, Inc., which serves more than 120,000 medical practices in the United States.

"Since most patients become impatient waiting to be seen by their practitioner, this is a great way to transform the waiting room experience by offering them entertaining programming and informative stories from CBS," commented George Schweitzer, President of the CBS Marketing Group. "With this latest partnership, we continue to expand on our successful Outernet strategy - finding unique ways to reach a captive audience when they're out of their homes."

"The HealiumTM Waiting Room Network powered by CBS, capitalizes on several major trends in the marketplace: ever-increasing patient wait times, challenging economic times for medical practitioners, and the explosive growth of the digital narrowcasting industry," commented Yigal Marcus, President & Founder of AVTV Networks, Inc. "The network dramatically reduces the perceived patient wait time by providing highly appealing and demographically targeted CBS entertainment content, while giving physicians the unprecedented ability to market their practice using HealiumTM, their own personal television network. HealiumTM is part of how medicine will be practiced in the 21st century."

"The office visit experience begins well before the patient actually sees the doctor," said Michael Racioppi, President, Henry Schein Medical Group. "Medical practitioners and their staff strive to make that waiting time as pleasant as possible for their patients, and to provide patients with customized information on healthcare services offered by the practice. With this in mind, AVTV Networks has created the most versatile and entertaining option available to date, and we are proud to offer it exclusively to our medical customers as yet another value-added service designed to enhance their practices."

ABOUT CBS OUTERNET

CBS has been at the forefront of an innovative marketing campaign to attract viewers via the 'Outernet' - finding new ways to reach audiences through exclusive partnerships that expose CBS to consumers outside their homes. By producing original content for American Airlines flights, thousands of supermarkets nationwide (in partnership with SignStorey), shopping malls, auto service centers and hair salons across the country, CBS has found new platforms for programming and promotion as well as unique ways for advertisers to engage with the Network. Current CBS 'Outernet' partners include: American Airlines/CBS Eye on American; Royal Caribbean/CBS Eye on Royal Caribbean; AutoNet TV/Rev It Up; Salon Channel Network; SignStorey; Starwood Hotels/SPG TV; Indoor Direct; Mall of America; On Spot Digital/Simon Malls and Ripple TV/CBS Outdoor, among others.

ABOUT AVTV NETWORKS

AVTV Networks, Inc. is a new media company founded in 2005 which deploys digital narrowcast entertainment networks. Their flagship network, HealiumTM, is a digital entertainment network being installed in medical waiting rooms throughout the US.

HealiumTM is viewed on large flat screen monitors mounted in the waiting rooms. The fully flexible and uniquely accessible network enables HealiumTM to deliver specifically chosen entertainment content most appropriate for each location. Based on detailed demographic profiles provided by each subscribing medical office, HealiumTM delivers the most appropriate content. In addition, the addressability of each location allows for the unprecedented targeting of commercial messages to highly captive audiences. Independent research has concluded that HealiumTM viewers wait for their physician for an average of 28 minutes and that the majority of those patients - over 60% - watch the HealiumTM network.

The content aired on the HealiumTM network is provided by CBS, America's Most-Watched broadcast network. In contrast to other waiting room networks, HealiumTM airs "feel-good" entertainment content from the CBS library of leading network shows, as well as segments from CBS classics, such as I Love Lucy and The Honeymooners. HealiumTM powered by CBS is truly Stress-Free TVTM.

AVTV Networks, Inc. has also entered into an exclusive strategic distribution relationship with Henry Schein, Inc. Henry Schein is the largest distributor of dental, medical, and veterinary products and services in the North American and European markets. In the US alone, Henry Schein's medical sales team of nearly 600 people service over 120,000 medical offices.

ABOUT HENRY SCHEIN, INC.

Henry Schein, Inc. (Nasdaq:HSIC), a Fortune 500� company, is the largest distributor of healthcare products and services to office-based practitioners in the combined North American and European markets. The Company is recognized for its excellent customer service and highly competitive prices. Henry Schein's four business groups - Dental, Medical, International and Technology - serve more than 500,000 customers worldwide, including dental practices and laboratories, physician practices and veterinary clinics, as well as government and other institutions. The Company operates through a centralized and automated distribution network, which provides customers in more than 200 countries with a comprehensive selection of more than 70,000 national and Henry Schein private-brand products in stock, as well as over 100,000 additional products available to our customers as special order items.

Henry Schein also offers a wide range of innovative value-added practice solutions for healthcare professionals, such as ArubA�, the Company's electronic catalog and ordering system. Its leading practice-management software solutions have been installed in more than 50,000 practices, including DENTRIX� and Easy Dental� for dental practices, MicroMD� for physician practices, and AVImark� for animal health clinics.

Headquartered in Melville, N.Y., Henry Schein employs nearly 12,000 people and has operations in 19 countries. The Company's sales reached a record $5.15 billion in 2006. For more information, visit the Henry Schein Web site at http://www.henryschein.com/.





  [july 2007]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/11/26 - 11:42 AM]
ESPN Presents "Last Train to North America," A New Documentary Series Following North America's Road to the 2026 World Cup
Hosted by ESPN's renowned journalist, Martin Ainstein, the nine-episode series follows a unique rail journey across the United States, Mexico and Canada as the three nations prepare to jointly host the biggest sporting event of the summer.

[05/11/26 - 11:37 AM]
Great American Media Renews Beloved Original Series "When Hope Calls: Brookfield" for Season Four
Set in the picturesque town of Brookfield, the series continues to follow the evolving lives of its residents as they navigate love, hardship, and new beginnings together.

[05/11/26 - 11:01 AM]
Video: "Little House on the Prairie" - Official Teaser #2 - Netflix
Independence isn't just a way of life, it's a place to come together.

[05/11/26 - 11:00 AM]
Prime Video Renews Global Hit Series "Reacher" for Fifth Season Ahead of Season Four Premiere
The third season reached 54.6 million viewers globally on Prime Video in its first 19 days and stands as the most-watched season on the service since "Fallout" season one over the same timeframe.

[05/11/26 - 10:53 AM]
Viaplay Announces June Slate - Greek Noir Thriller, Acclaimed Nordic Series & Films
New U.S. debuts include "Save Me" and "Black Sands."

[05/11/26 - 10:31 AM]
Wellness Gets Wild in Amazon MGM Studios' New Reality Series "Reality Retreat," Bringing Together Some of TV's Most Iconic Women
The series will premiere in 2027, exclusively on Prime Video in more than 240 countries and territories worldwide.

[05/11/26 - 10:11 AM]
OWN Greenlights Season 12 of Its Hit NAACP Image Award-Nominated Series "Love & Marriage: Huntsville," Expanding Its Saturday Night Powerhouse with a 30-Episode Order
The new season will roll out across 2026 and 2027 as part of OWN's signature Saturday night lineup of must-watch unscripted programming.

[05/11/26 - 10:01 AM]
Video: "Calabasas Confidential" - Official Trailer - Netflix
Fresh out of college, a tight-knit group of friends, exes and rivals returns to hillside SoCal luxury and unfinished drama in this opulent reality series.

[05/11/26 - 10:01 AM]
Investigation Discovery Sets June Return for a New Season of "People Magazine Investigates: Surviving a Serial Killer"
The new season will feature six gripping episodes unpacking the real-life, harrowing accounts of survivors who crossed paths with serial killers and lived to share their story.

[05/11/26 - 10:01 AM]
Prime Video Announces Aaron Paul Joins the Cast of "Fallout" for Season Three
Also announced, Annabel O'Hagan and Dave Register have been upped to series regulars for season three, alongside Frances Turner who was upped to series regular in season two and remains a regular.

[05/11/26 - 10:00 AM]
Keiana Martin Joins ESPN as "SportsCenter" Anchor
Most recently, she served as an on-air host and reporter for CBS Sports, appearing across CBS Sports HQ, "Inside College Basketball" and "Inside College Football" on CBS Sports Network, while also contributing to college football, college basketball and WNBA coverage as a sideline reporter.

[05/11/26 - 09:31 AM]
Video: "Sweet Magnolias" Season 5 - Official Trailer - Netflix
With wedding bells on the horizon, the Magnolias chase a shared dream, explore the world beyond Serenity, and lift each other up amid a summer of change.

[05/11/26 - 09:30 AM]
NBC Sports Acquires Extra NFL Week 17 Regular-Season Game, to Be Played Saturday, Jan. 2, 2027, at 4:30 PM ET on NBC and Peacock
With the two Saturday games and "Sunday Night Football" on January 3, NBCUniversal will be home to three Week 17 games as playoff races and positioning become more heated.

[05/11/26 - 09:00 AM]
Versant Expands Programming Slate with New and Returning Scripted, Unscripted, and Live Sports and Events for 2026-27 Season
Newly announced premieres include the return of "The Ark" on July 29 and the debut of "Anna Pigeon" on August 7.

[05/11/26 - 08:32 AM]
Bravo Unveils New Series, "Vanderpump Rules: Lisa Las Vegas" and "Secrets, Lies, Texas Wives," Alongside Several Fan-Favorite Renewals
Plus: the network releases first looks at the new seasons of "Below Deck Mediterranean," "The McBee Dynasty" and "Next Gen NYC."